In China's auto industry, light trucks occupying 57.06% of the truck market share are "small and thin," and the number of followers is low, but this does not mean that they are not staggering. Entering 2004, the price of steel and other raw materials, the introduction of national energy conservation and environmental protection measures, which deeply affect the development of the automotive industry factors, but also spread to the light truck this "unpopular" industry. Compared with the simple industry price cut last year, this year's light truck industry also saw a sudden increase in variables and suspense. The light truck industry suffered a price dilemma. The rise in steel prices has created a difficult problem for the automotive industry, while the major light-duty card industry has been overwhelmed. Compared with the lucrative car industry, after several years of full competition in the light truck industry, the profit margin has been greatly reduced, and it is simply unable to withstand the cost pressures caused by upstream price increases. Whether the price is falling or rising, the light truck industry is in a dilemma. It is understood that the continuous rise of steel prices this year, the cost of production of light trucks has increased by nearly 1,000 yuan over last year. Although the price of steel products has gradually declined after recent national macro-control, it is limited to rebar and wire rods used in ordinary building materials. According to Cui Yizhang, general manager of Jianghuai Automobile Sales Co., Ltd., the current automotive steel prices still rose by 200 yuan per ton, and the prices are still high. Although the cost has risen, there are currently more than 40 light truck manufacturers in the market. The cruel competition makes no one dare to reduce prices. The final result is: At the beginning of April, the domestic mainstream light truck manufacturers will jointly increase the light truck price by 2% in order to ensure the profit margin needed for the operation of the company. The light truck price “rising against the wind†is rare in the domestic auto market where the general trend has declined. The light truck manufacturers' joint mobile prices, although they have market competition rules, are also helpless. More experts pointed out that because the steel used by automobile manufacturers is a futures trading, there is a time difference of about 4 to 6 months before and after. It is inferred that young card companies in the second half of this year will feel the cost pressure brought by raw material price increases. Although the light trucks are still obscure in the auto industry, the competition is fierce, and compared with the hot car industry, it is not enough. According to experts’ estimation, the total sales volume of light trucks in China will be around 800,000 units in 2004, which will increase by 20% year-on-year. The growth of the market focuses on two aspects. First, the economy light trucks will continue to infiltrate into areas that were previously dominated by agricultural vehicles. According to statistics, at present, the annual production and sales volume of agricultural vehicles in China is approximately 2.5 million, and the number of possessions exceeds 10 million. The potential for replacement and replacement is huge. Second, because China will fully implement the Euro 2 emission standards from 2004 to 2006, the high standards for energy saving and environmental protection are currently beyond the reach of most of the economical light trucks. This undoubtedly expands the market space for mid- to high-end light trucks. The light truck market is favored, resulting in a new round of investment fever. The first to act is the traditional strong enterprise of light trucks. Dongfeng Motor expanded its production and established factories in Liaoning and Jiangsu respectively; Beiqi Foton also acquired Nanhai Automobile Factory and was preparing to build it into a light truck production base. The light-bulb giant's southward campaign will break the existing market structure. It is worth noting that joint venture manufacturers have also been involved in light trucks. It is understood that Beiqi Foton has intended to discuss joint venture light trucks with Mercedes-Benz; Mitsubishi Fuso Corporation also plans to jointly produce small trucks with BAIC; Nissan intends to enter the light truck through a joint venture with Dongfeng; and Chunlan and Hino’s cooperation projects are also under negotiation. in. Up to now, the competition in the light truck market has become polarized. In the economy light truck market, although there are many manufacturers, the only ones that can really compete for hegemony are Futian, JAC, Dongfeng, Yuejin, and FAW Hongta. Their sales in the first quarter of this year accounted for more than 80% of the market share of economic light trucks. . With the thinning profits of low-end light trucks, mid- to high-end light trucks with relatively high profits have become a battleground for the military. Qingling, Jiangling, and Aotou are here, and the new Jianghuai “Shuailing Bell†and “Dongfeng Star†newly listed in April will have a great impact on them. Mid-to-high end light trucks will also enter a period of multinational hegemony. The automotive industry is a capital and technology-intensive enterprise with a large scale of technology. It also needs the support of product scale. In the domestic market where the competition is fierce and influenced by consumer policies and raw material costs, light truck companies need to be backed by technology and scale in order to win. Low-end light trucks have a broad market, but they have no profit. More companies are eyeing high-end light trucks. It is understood that mid- to high-end light trucks will account for about 10% of the sales volume of the light truck market, and this year's market capacity will reach 80,000 vehicles. This will be the main source of profit for light truck companies. From a technical point of view, the current domestic high-end light trucks have increasingly focused on the car. This year, two new high-end light trucks, JAC Shuai Ling and Dongfeng Star, not only matched the Nissan QD32 engine, but also emphasized the design of their cars while meeting environmental protection and energy saving requirements. The application of technology for the development of chassis for passenger cars on trucks has made the light trucks more comfortable than trucks in terms of safety and safety. Car interiors, CDs, electric windows and doors are also attractive to users. Due to the large impact of raw material price fluctuations, the lighter-weighted light-duty truck industry is increasingly pursuing its scale. According to Cui Yizhang, general manager of Jianghuai Automobile Sales Co., "Only if the output goes up can we support the apportionment of fixed costs, and companies can only be competitive and even have the hope to get onto the international stage."
Steel prices did not reduce the enthusiasm of the light truck industry and set off a drastic change
In China's auto industry, light trucks occupying 57.06% of the truck market share are "small and thin," and the number of followers is low, but this does not mean that they are not staggering. Entering 2004, the price of steel and other raw materials, the introduction of national energy conservation and environmental protection measures, which deeply affect the development of the automotive industry factors, but also spread to the light truck this "unpopular" industry. Compared with the simple industry price cut last year, this year's light truck industry also saw a sudden increase in variables and suspense. The light truck industry suffered a price dilemma. The rise in steel prices has created a difficult problem for the automotive industry, while the major light-duty card industry has been overwhelmed. Compared with the lucrative car industry, after several years of full competition in the light truck industry, the profit margin has been greatly reduced, and it is simply unable to withstand the cost pressures caused by upstream price increases. Whether the price is falling or rising, the light truck industry is in a dilemma. It is understood that the continuous rise of steel prices this year, the cost of production of light trucks has increased by nearly 1,000 yuan over last year. Although the price of steel products has gradually declined after recent national macro-control, it is limited to rebar and wire rods used in ordinary building materials. According to Cui Yizhang, general manager of Jianghuai Automobile Sales Co., Ltd., the current automotive steel prices still rose by 200 yuan per ton, and the prices are still high. Although the cost has risen, there are currently more than 40 light truck manufacturers in the market. The cruel competition makes no one dare to reduce prices. The final result is: At the beginning of April, the domestic mainstream light truck manufacturers will jointly increase the light truck price by 2% in order to ensure the profit margin needed for the operation of the company. The light truck price “rising against the wind†is rare in the domestic auto market where the general trend has declined. The light truck manufacturers' joint mobile prices, although they have market competition rules, are also helpless. More experts pointed out that because the steel used by automobile manufacturers is a futures trading, there is a time difference of about 4 to 6 months before and after. It is inferred that young card companies in the second half of this year will feel the cost pressure brought by raw material price increases. Although the light trucks are still obscure in the auto industry, the competition is fierce, and compared with the hot car industry, it is not enough. According to experts’ estimation, the total sales volume of light trucks in China will be around 800,000 units in 2004, which will increase by 20% year-on-year. The growth of the market focuses on two aspects. First, the economy light trucks will continue to infiltrate into areas that were previously dominated by agricultural vehicles. According to statistics, at present, the annual production and sales volume of agricultural vehicles in China is approximately 2.5 million, and the number of possessions exceeds 10 million. The potential for replacement and replacement is huge. Second, because China will fully implement the Euro 2 emission standards from 2004 to 2006, the high standards for energy saving and environmental protection are currently beyond the reach of most of the economical light trucks. This undoubtedly expands the market space for mid- to high-end light trucks. The light truck market is favored, resulting in a new round of investment fever. The first to act is the traditional strong enterprise of light trucks. Dongfeng Motor expanded its production and established factories in Liaoning and Jiangsu respectively; Beiqi Foton also acquired Nanhai Automobile Factory and was preparing to build it into a light truck production base. The light-bulb giant's southward campaign will break the existing market structure. It is worth noting that joint venture manufacturers have also been involved in light trucks. It is understood that Beiqi Foton has intended to discuss joint venture light trucks with Mercedes-Benz; Mitsubishi Fuso Corporation also plans to jointly produce small trucks with BAIC; Nissan intends to enter the light truck through a joint venture with Dongfeng; and Chunlan and Hino’s cooperation projects are also under negotiation. in. Up to now, the competition in the light truck market has become polarized. In the economy light truck market, although there are many manufacturers, the only ones that can really compete for hegemony are Futian, JAC, Dongfeng, Yuejin, and FAW Hongta. Their sales in the first quarter of this year accounted for more than 80% of the market share of economic light trucks. . With the thinning profits of low-end light trucks, mid- to high-end light trucks with relatively high profits have become a battleground for the military. Qingling, Jiangling, and Aotou are here, and the new Jianghuai “Shuailing Bell†and “Dongfeng Star†newly listed in April will have a great impact on them. Mid-to-high end light trucks will also enter a period of multinational hegemony. The automotive industry is a capital and technology-intensive enterprise with a large scale of technology. It also needs the support of product scale. In the domestic market where the competition is fierce and influenced by consumer policies and raw material costs, light truck companies need to be backed by technology and scale in order to win. Low-end light trucks have a broad market, but they have no profit. More companies are eyeing high-end light trucks. It is understood that mid- to high-end light trucks will account for about 10% of the sales volume of the light truck market, and this year's market capacity will reach 80,000 vehicles. This will be the main source of profit for light truck companies. From a technical point of view, the current domestic high-end light trucks have increasingly focused on the car. This year, two new high-end light trucks, JAC Shuai Ling and Dongfeng Star, not only matched the Nissan QD32 engine, but also emphasized the design of their cars while meeting environmental protection and energy saving requirements. The application of technology for the development of chassis for passenger cars on trucks has made the light trucks more comfortable than trucks in terms of safety and safety. Car interiors, CDs, electric windows and doors are also attractive to users. Due to the large impact of raw material price fluctuations, the lighter-weighted light-duty truck industry is increasingly pursuing its scale. According to Cui Yizhang, general manager of Jianghuai Automobile Sales Co., "Only if the output goes up can we support the apportionment of fixed costs, and companies can only be competitive and even have the hope to get onto the international stage."