Small multi-purpose machinery is booming
According to the "Review and Outlook of World Construction Machinery Development" released by the China Construction Machinery Association, the prospects for the development of the construction machinery industry and the market are more optimistic in the foreseeable future, while the development of small multipurpose machinery is faster. China Construction Machinery Association The Secretary-General Yu Hao also said at the same time that at present, major international construction machinery companies have frequent joint ventures, mergers, and reorganizations. The fusion of funds, technology, and brands is quite common. Some products can't tell which country's products are. .
The development of small multi-purpose machinery is the fastest. From the standpoint of machine development, excavators in large-scale machinery still occupy the first place, with sales and growth rate among the top; but in contrast, the development of small multi-purpose machinery is faster. Thanks largely to the completion of large-scale infrastructure construction in developed countries, a large number of municipal, maintenance, conservation, and garden work has driven the market for small multi-purpose machines to heat up; in addition, policies and measures such as conservation of resources, energy, and protection of the environment are also certain. relationship.
The report believes that in the foreseeable future, the prospects for the construction machinery industry and market development will be more optimistic. This is a fairly consistent view in the industry.
It is worth noting that under the circumstances that the sales volume of construction machinery around the world has grown significantly, it is expected that the shortage of product inventories and key components will become a common problem. Just as a short wooden board called "barrel theory" restricts the industry. Faster development. Yu Hao believes that according to the laws of the market economy, there should be more funds and technologies to invest in this area, and eventually achieve a dynamic balance.
From the perspective of marketing methods, the report believes that construction machinery leasing has become a major marketing tool in developed countries, accounting for more than 50% of sales, and there have emerged a large number of powerful leasing companies. The development of the leasing industry has also led to the development of the second mobile phone market and the auction market. Yu Hao believes that changes in the marketing and use of construction machinery are of positive significance for reducing construction costs, improving equipment utilization, and saving resources. This is also the future direction of the domestic construction machinery industry.
Sino-foreign integration has become a trend report and it is believed that for a complex mechanical product with a relatively high technological content such as engineering machinery, it is impossible to achieve a high level in a closed environment, and it must be jointly improved through mutual learning, exchange, and learning. Yu Yu directly stated that at present, the major companies in the world have frequently participated in joint ventures, mergers, and reorganizations. It is quite common for funds, technology, and brands to merge with each other. Some products have no idea which country's products are.
Therefore, in the face of a huge capacity and an overall relatively stable international market, domestic companies cannot simply regard it as a supplement to the domestic market. Instead, they should take the initiative to participate in international competition, attach importance to developing the international and domestic markets, and be trained in an international competitive environment. And improve.
He also said that the quality and grade of domestic construction machinery products still need to be improved. “We cannot be satisfied with occupying the market of underdeveloped areas with second- and third-rate products, or satisfying the so-called 'high cost-effective' substandard products with low prices for shelter in non-mainstream markets.†Yu Yu said, “To create a stable international market, we must With first-class or quasi-first-class products, it is necessary to increase the cost investment in development and innovation, energy conservation and environmental protection, intellectual property rights and after-sales services, eliminate abnormal ultra-low cost, and form a stable and healthy development of the company."
The report pointed out that the current issue of intellectual property rights and non-tariff barriers should be highly valued. At present, a considerable part of China's exports is based on the upgrading of imported technology or joint venture products since the 70s and 80s of the 20th century, with traces of the original products. As exports continue to expand, disputes involving intellectual property rights and other issues can easily arise. At the same time, with the intensification of export competition, the phenomenon of down-price competition among enterprises has emerged.
Yu Hao believes that the price of domestic products will not be high. The sale of ultra-low-cost products not only results in huge losses in corporate profits, but also easily triggers anti-dumping lawsuits. It takes a lot of money and energy to deal with them, and is not worth the candle.
According to the "Review and Outlook of World Construction Machinery Development" released by the China Construction Machinery Association, the prospects for the development of the construction machinery industry and the market are more optimistic in the foreseeable future, while the development of small multipurpose machinery is faster. China Construction Machinery Association The Secretary-General Yu Hao also said at the same time that at present, major international construction machinery companies have frequent joint ventures, mergers, and reorganizations. The fusion of funds, technology, and brands is quite common. Some products can't tell which country's products are. .
The development of small multi-purpose machinery is the fastest. From the standpoint of machine development, excavators in large-scale machinery still occupy the first place, with sales and growth rate among the top; but in contrast, the development of small multi-purpose machinery is faster. Thanks largely to the completion of large-scale infrastructure construction in developed countries, a large number of municipal, maintenance, conservation, and garden work has driven the market for small multi-purpose machines to heat up; in addition, policies and measures such as conservation of resources, energy, and protection of the environment are also certain. relationship.
The report believes that in the foreseeable future, the prospects for the construction machinery industry and market development will be more optimistic. This is a fairly consistent view in the industry.
It is worth noting that under the circumstances that the sales volume of construction machinery around the world has grown significantly, it is expected that the shortage of product inventories and key components will become a common problem. Just as a short wooden board called "barrel theory" restricts the industry. Faster development. Yu Hao believes that according to the laws of the market economy, there should be more funds and technologies to invest in this area, and eventually achieve a dynamic balance.
From the perspective of marketing methods, the report believes that construction machinery leasing has become a major marketing tool in developed countries, accounting for more than 50% of sales, and there have emerged a large number of powerful leasing companies. The development of the leasing industry has also led to the development of the second mobile phone market and the auction market. Yu Hao believes that changes in the marketing and use of construction machinery are of positive significance for reducing construction costs, improving equipment utilization, and saving resources. This is also the future direction of the domestic construction machinery industry.
Sino-foreign integration has become a trend report and it is believed that for a complex mechanical product with a relatively high technological content such as engineering machinery, it is impossible to achieve a high level in a closed environment, and it must be jointly improved through mutual learning, exchange, and learning. Yu Yu directly stated that at present, the major companies in the world have frequently participated in joint ventures, mergers, and reorganizations. It is quite common for funds, technology, and brands to merge with each other. Some products have no idea which country's products are.
Therefore, in the face of a huge capacity and an overall relatively stable international market, domestic companies cannot simply regard it as a supplement to the domestic market. Instead, they should take the initiative to participate in international competition, attach importance to developing the international and domestic markets, and be trained in an international competitive environment. And improve.
He also said that the quality and grade of domestic construction machinery products still need to be improved. “We cannot be satisfied with occupying the market of underdeveloped areas with second- and third-rate products, or satisfying the so-called 'high cost-effective' substandard products with low prices for shelter in non-mainstream markets.†Yu Yu said, “To create a stable international market, we must With first-class or quasi-first-class products, it is necessary to increase the cost investment in development and innovation, energy conservation and environmental protection, intellectual property rights and after-sales services, eliminate abnormal ultra-low cost, and form a stable and healthy development of the company."
The report pointed out that the current issue of intellectual property rights and non-tariff barriers should be highly valued. At present, a considerable part of China's exports is based on the upgrading of imported technology or joint venture products since the 70s and 80s of the 20th century, with traces of the original products. As exports continue to expand, disputes involving intellectual property rights and other issues can easily arise. At the same time, with the intensification of export competition, the phenomenon of down-price competition among enterprises has emerged.
Yu Hao believes that the price of domestic products will not be high. The sale of ultra-low-cost products not only results in huge losses in corporate profits, but also easily triggers anti-dumping lawsuits. It takes a lot of money and energy to deal with them, and is not worth the candle.
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