This is a phenomenon that must be noticed, a topic that has to be said. On the one hand, Mitsubishi Motors is in Japan and overseas. Negative news has been repeated one after another. It has been almost upheld by the media. On the other hand, Mitsubishi is using its auto show in China to launch its China development plan in a high-profile manner: In the past three years, 11 new models have been launched. This year's sales reached 200,000 units. In 2008, 500 brand stores were established. Launch high-end MPV, and so on. People cannot help asking: Do Chinese auto companies really need joint venture partners like Mitsubishi? What's more, for the Chinese market, almost all multinationals now have to come in. We have more options than before. In the process of selecting a joint venture partner, our previous standards were big and strong, and later we found that the best is the best. Perhaps Mitsubishi is technically good, but after all, after seeing that the effect of a joint venture between a multinational company with strong technical capabilities and China is not obvious, we think that sincerity is even the basis for cooperation between the two parties. And sincerity should first be honest. From this point of view, Mitsubishi will not be able to casually describe its situation to Chinese partners and to Chinese consumers. For instance, should Mitsubishi explain some of the following facts? While Mitsubishi executives portrayed its Chinese prospects at the auto show site, Mitsubishi Motors Corp. was blocked by many cities including Tokyo. According to media reports, some government departments there have made it clear that they will no longer purchase Mitsubishi-branded cars in the future because the quality of the brand makes them believe it. In May, Mitsubishi’s sales in the country fell sharply and dealers were worried. The staff of the company facing factory closures and layoffs are even more confused about the fate of Mitsubishi and its future. Mitsubishi is now almost beaten by the media in Japan. According to reports from Japanese media, Mitsubishi’s original "Safety Technology" display event in May was cancelled. Mitsubishi, on the other hand, deeply buried all of this in the bottom of the heart, leaving no room for Chinese media and consumers. However, there are two ancient Chinese sayings well: one is "no windless walls" and the other is "good things don't go out and bad things go a long way." Moreover, in the era of information sharing in the Internet. In fact, car recalls are inevitable for automakers. Almost every car company in the world cannot dare to say that their products have never been recalled. However, Mitsubishi's problem is that it conceals product defects and conceals customer complaints. It does not notify the relevant Japanese authorities of the fatal accidents caused. In 2000, Mitsubishi concealed the complaint information for a long time, and the incident of secret recall was exposed, and world public opinion was in turmoil. After the incident, the director of Mitsubishi China Office solemnly apologized to Chinese consumers at a conference room of the State Administration of Machinery, and the reporter was also at the scene. However, it is clear that the senior management of Mitsubishi did not learn a lesson and ostensibly bowed his head to admit mistakes. Now, Japanese consumers do not believe Mitsubishi executives, because they are always reneging on the changes. Nowadays, in Japan, the face of Mitsubishi Motors, which has lost its face and face, has almost lost its face. It is also talking about its Chinese plan and trying to use Mitsubishi's "DNA" to reopen the Chinese market. It has been reported that Mitsubishi’s first launch into the Chinese market was a high-end MPV, Granis. However, this MPV, which Mitsubishi dubbed as “taking responsibility for building the Mitsubishi brandâ€, unfortunately on February 5 this year, Mitsubishi submitted a recall report to the Ministry of Land, Infrastructure and Transport of Japan — because 6171 vehicles in 2003 4 There was a problem with the transmission of GRANDIS manufactured from January to January 2004. I do not know when this model was sold to China, Mitsubishi has not changed these problems? This year, China will also formally implement the car recall system. I hope Mitsubishi will not be the first foreign brand to be recalled. Especially if something goes wrong, don’t hide it or not. Mitsubishi remembers that compared with a few years ago, Chinese consumers' awareness of rights protection and methods have greatly improved. If Mitsubishi really wants the Chinese market to be a "grass-for-grass" and sincerely cooperates with its Chinese partners, then it is hoped that Mitsubishi will not talk about its ambitious plans, product advantages, but also have the courage to dare to take its own shortcomings. The problem notification came out. Mitsubishi Motors (Lu Hui Inc.), who had previously caused damage to Chinese consumers, needs such trust and courage in particular when re-declaring its own China strategy today. At the very least, it is better for the public to understand and accept reforms than to insist on mistakes. Zhang Xiangdong, China Automotive News
Mitsubishi, can you believe how much
This is a phenomenon that must be noticed, a topic that has to be said. On the one hand, Mitsubishi Motors is in Japan and overseas. Negative news has been repeated one after another. It has been almost upheld by the media. On the other hand, Mitsubishi is using its auto show in China to launch its China development plan in a high-profile manner: In the past three years, 11 new models have been launched. This year's sales reached 200,000 units. In 2008, 500 brand stores were established. Launch high-end MPV, and so on. People cannot help asking: Do Chinese auto companies really need joint venture partners like Mitsubishi? What's more, for the Chinese market, almost all multinationals now have to come in. We have more options than before. In the process of selecting a joint venture partner, our previous standards were big and strong, and later we found that the best is the best. Perhaps Mitsubishi is technically good, but after all, after seeing that the effect of a joint venture between a multinational company with strong technical capabilities and China is not obvious, we think that sincerity is even the basis for cooperation between the two parties. And sincerity should first be honest. From this point of view, Mitsubishi will not be able to casually describe its situation to Chinese partners and to Chinese consumers. For instance, should Mitsubishi explain some of the following facts? While Mitsubishi executives portrayed its Chinese prospects at the auto show site, Mitsubishi Motors Corp. was blocked by many cities including Tokyo. According to media reports, some government departments there have made it clear that they will no longer purchase Mitsubishi-branded cars in the future because the quality of the brand makes them believe it. In May, Mitsubishi’s sales in the country fell sharply and dealers were worried. The staff of the company facing factory closures and layoffs are even more confused about the fate of Mitsubishi and its future. Mitsubishi is now almost beaten by the media in Japan. According to reports from Japanese media, Mitsubishi’s original "Safety Technology" display event in May was cancelled. Mitsubishi, on the other hand, deeply buried all of this in the bottom of the heart, leaving no room for Chinese media and consumers. However, there are two ancient Chinese sayings well: one is "no windless walls" and the other is "good things don't go out and bad things go a long way." Moreover, in the era of information sharing in the Internet. In fact, car recalls are inevitable for automakers. Almost every car company in the world cannot dare to say that their products have never been recalled. However, Mitsubishi's problem is that it conceals product defects and conceals customer complaints. It does not notify the relevant Japanese authorities of the fatal accidents caused. In 2000, Mitsubishi concealed the complaint information for a long time, and the incident of secret recall was exposed, and world public opinion was in turmoil. After the incident, the director of Mitsubishi China Office solemnly apologized to Chinese consumers at a conference room of the State Administration of Machinery, and the reporter was also at the scene. However, it is clear that the senior management of Mitsubishi did not learn a lesson and ostensibly bowed his head to admit mistakes. Now, Japanese consumers do not believe Mitsubishi executives, because they are always reneging on the changes. Nowadays, in Japan, the face of Mitsubishi Motors, which has lost its face and face, has almost lost its face. It is also talking about its Chinese plan and trying to use Mitsubishi's "DNA" to reopen the Chinese market. It has been reported that Mitsubishi’s first launch into the Chinese market was a high-end MPV, Granis. However, this MPV, which Mitsubishi dubbed as “taking responsibility for building the Mitsubishi brandâ€, unfortunately on February 5 this year, Mitsubishi submitted a recall report to the Ministry of Land, Infrastructure and Transport of Japan — because 6171 vehicles in 2003 4 There was a problem with the transmission of GRANDIS manufactured from January to January 2004. I do not know when this model was sold to China, Mitsubishi has not changed these problems? This year, China will also formally implement the car recall system. I hope Mitsubishi will not be the first foreign brand to be recalled. Especially if something goes wrong, don’t hide it or not. Mitsubishi remembers that compared with a few years ago, Chinese consumers' awareness of rights protection and methods have greatly improved. If Mitsubishi really wants the Chinese market to be a "grass-for-grass" and sincerely cooperates with its Chinese partners, then it is hoped that Mitsubishi will not talk about its ambitious plans, product advantages, but also have the courage to dare to take its own shortcomings. The problem notification came out. Mitsubishi Motors (Lu Hui Inc.), who had previously caused damage to Chinese consumers, needs such trust and courage in particular when re-declaring its own China strategy today. At the very least, it is better for the public to understand and accept reforms than to insist on mistakes. Zhang Xiangdong, China Automotive News