For a time, the micro-vehicles, which were once bound by the restrictions, finally broke out at the end of 2006. Unfortunately, after just three months of glory, the market in recent months can use “bad†to express the idea of ​​the manufacturers at the moment. It seems to have become a market forgotten by mainstream manufacturers. In spite of this, the micro-vehicle manufacturers are still fiercely competitive. Last year, SAIC-GM-Wuling surpassed Chang'an Automobile. In April of this year, the performance of Dongfeng Junan surpassed that of Changhe Automobile. The market share is changing rapidly, and the micro-car market territory is dominated by frequent transpositions. In the end, who is truly The king of mini cars?
Microcar market sales decline
If "Paradise" is used to describe the mini vehicle market at the end of 2006 and the first quarter of 2007, the performance in the second quarter of 2007 can be said to be close to "Hell."
According to the latest passenger car information data, 76,461 mini-vehicles were sold in the country in May, which was a decrease of 10.5% from 85,474 in April. In April, there was a difference of nearly 25,000 from that in March. In other words, in 2 months, there were 35,000 less sales, and the diving marks were very obvious. Although the sales volume of mini vehicles in the first five months was 9.6% higher than the same period of last year, it was far below the average growth rate of automobiles.
It can also be seen from the rankings of the last two months that SAIC-GM-Wuling, Changan Automobile, and Hafei Motors all rank among the top ten in the broadest range of passenger cars. Among them, SAIC-GM-Wuling has been occupying the top spot, only last month his boss fell. Changan Automobile also saw a decline in its rankings. Hafei Motors once ranked 8th and faded out of the top 10 last month. Changhe has not been able to rise.
Microcar format changes with the times
Time flies, micro-car format is not the time to dominate the world. Recalling the past, in the first spring of 2001, Changhe Automobile's mini-vehicle sales were booming, with an average daily sales of more than 300 cars and a maximum daily sales of 1,000 cars, becoming the “king of mini vehiclesâ€. In November 2005, Changhe Automobiles became increasingly thin, and the Xishan Mountain had been declining. The 3 millionth vehicle of the Chang'an Group had completed the production line, declaring that Changan Automobile entered a new period of development. Since then, the mini vehicle market has entered the era of Changan Automobile.
In July of last year, under the pressure of market share falling steadily, the sales situation of Changan Automobile was reversed by SAIC-GM-Wuling. Data show that from January to July 2006, sales of Changan Automobile dropped by about 3% to less than 200,000 vehicles, while SAIC-GM-Wuling sold more than 250,000 vehicles, which was more than 60% year-on-year. The SAIC-GM-Wuling era has come. Changan Automobile's “one-size-for-all†model was gradually broken down. Under the support of SAIC and GM products and technology, SAIC-GM-Wuling’s rapid rise, and Changhe and Hafei gradually declined.
Microcar technology is the key to development
In the mini-vehicle market, Changan Automobile, Hafei Motors, SAIC-GM-Wuling and Changhe Autos are known as “Tigers and Tigersâ€. Today, mini-car companies have also chosen the second development path. Changan Automobile has entered the sedan project and produced Benben and Jiexun. Changhe Automobile launched Liana in the previous year. Hafei Motors has launched Hafei Saibao 3 Series and 5 Series in succession. SAIC-GM-Wuling has announced plans to enter the sedan project.
Automobile expert Rao Da said that China's micro-vehicle market displacement is relatively large, the body more than the extra, creating the prosperous Chinese mini-vehicle market, but also exposed some problems. For example, the national standard displacement of micro-vehicles in developed countries is limited to 0.8 liters or less; the national micro-vehicle emission standard is less than 1.3 liters, resulting in many small marathon carts. Micro-vehicle engine technology is relatively slow to update, and backward technology has largely hindered the healthy development of the mini-vehicle market.
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