Foton Motor: Green Olympic Brand Designated Vehicle


As a state-controlled listed company with cross-regional, cross-industry, and cross-ownership ownership, the company currently owns nine brands including Aumansap, Times, and Parker. The production models cover light trucks, heavy trucks, light buses and large and medium-sized passenger vehicles. After 11 years of development, the company has been adhering to the operating principle of “technology creates value, quality wins the market” and has grown into the first brand of commercial vehicles in China, growing into The backbone of the independent brand and independent innovation of the Chinese auto industry has been ranked first in the domestic commercial vehicle industry for the fourth consecutive year. With the coming of the Olympic Games, Foton Motor, as the first brand of commercial vehicles in China, leads the direction of China’s commercial vehicles and becomes an outstanding representative of China’s automobiles to the world. Foton Motors took advantage of the huge business opportunity of the Olympic Games to strive to enhance its own advantages, expand its own brand competitiveness, and form a win-win situation with the Olympic Games.

On April 22, 2008, “Futian Euro V. Beiqi Group Cooperating with the Olympic Ceremony” was held in the Shahe Factory of Futian Euro V Bus Company. Once again, Euro V teamed up with Beiqi to jointly design an Olympic car. This car uses innovative chassis technology, the integration of advanced European passenger car technology, excellent chassis performance, greatly guarantee the safety of the European V6120. In terms of power, the Euro V6120 uses Hino's 325-horsepower, low-emission Euro III engine, which adds a lot of power to the vehicle. The perfect combination of safety, environmental protection and power has made it an Olympic designated vehicle.

The hydrogen fuel cell bus independently developed by Beiqi Foton is known as the “tail gas can be used for fish bus”. Passenger cars use hydrogen and oxygen as fuel, and their emissions are pure water, and they can be directly consumed. This zero-emission clean bus will directly serve the Beijing Olympics.

Foton Motor has developed a road sweeper by itself to overcome the problems of low efficiency, high noise, power shortage, large fuel consumption, poor flexibility, and short service life of some sweeping vehicles in the country. At the same time, the cost is far lower than the imported products; the compression garbage truck, borrowing from the advanced foreign technology of compact garbage trucks, has the advantages of large volume, high airtightness, strong compression capacity, and easy operation. This has a very realistic meaning in promoting the development of China's environmental sanitation vehicle products, and is fully compatible with the "green spirit" of the Olympic Games.

The company is also a spacecraft and satellite transport vehicle designated by the Jiuquan Satellite Launch Base. In the launch of “Shenzhou VI”, the company’s vehicles replaced the internationally renowned brands used in the past and assumed the important missions of base transportation and spacecraft traction. China's domestic brands used for the first time in high-end spacecraft transportation.

The company plans to issue non-public shares of 100 million shares to 111.2 million shares, of which the actual controller of the company, Beiqi Holdings, subscribes for 40 million shares at the final issue price determined in accordance with the relevant regulations of the China Securities Regulatory Commission; and other specified investors subscribe for no more than 71.2 million yuan in cash. Shares (not less than 9.88 yuan/share). The total amount of fund-raising after deducting the issuance expenses of the current issuance will not exceed 123,220,000 yuan. It is planned to invest five projects such as the registered capital of Beijing Foton Cummins Engine Co., Ltd. and additional liquidity funds. Cooperating with Cummins to produce engines: The company jointly established Beijing Foton Cummins Engine Company with registered capital of 1.008 billion yuan, accounting for 25%. The total investment of the project is 277.87 million yuan. The first product of the joint venture company is an in-line 4-cylinder 2.8-liter direct-injection diesel engine, and the second one is an in-line 4-cylinder 3.8-liter direct-injection diesel engine. After production, the total production capacity is 400,000 units per year. The company will become Cummins's only production base for light diesel engines outside the United States. In April 2008, the company invested 12.548 million yuan to acquire a 12.45% stake in Foton Cummins Engines. Cummins is a global leader in power equipment manufacturers, with Cummins headquartered in the United States. Together with Cummins, the company’s diesel engine project will produce significant benefits and the company will usher in new profit growth points.

Technically, the short-term adjustment of the stock in place can shrink to the limit, the stock price refused to continue to callback, there is a recent increase in demand, in the company's future performance is expected to be good with the fundamentals, is expected to go beyond the trend of value discovery.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan


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