Love wants to say it out loud, Beijing Hyundai: sales are also!

Valentine's Day is coming, are you ready to accept a series of sweet crit? From "we" to "official propaganda", the star's "fancy" show loves one wave after another; from flowers to chocolate, single friends today are best not to open a circle of friends.

Some people say that there are three things in the world that can't be hidden: poverty, cough and love. The sweet atmosphere of Valentine's Day seems to have printed this. But there are many things that can't be hidden in the world. For example, the results obtained after a long period of hard work must also be shown.

In the past January, Beijing Hyundai Terminal sold 110,316 units, an increase of 25.6% from the previous month. The best single-month sales in 2017 has ushered in a new year.

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In fact, from the end of 2018, Beijing Hyundai gradually wiped out the haze, and the good news continued. In the year when China's auto industry fell by 3.3% year-on-year, Beijing Hyundai completed 790,177 wholesales, a positive year-on-year growth, outperforming the market, ranking 9th in the Chinese auto market, up one place year-on-year.

On December 23 last year, Beijing Hyundai also ushered in the downline of its 10 millionth car. It officially joined the “10 million clubs” in 16 years. The “modern speed” is faster than the North and South Volkswagen and SAIC GM. In addition, Beijing Hyundai has maintained the top three outstanding achievements in sales and after-sales satisfaction, and has become one of the few successful joint ventures in the winter.

Five models sold more than 10,000 monthly, Beijing modern multi-point flowering

In 2018 , Beijing Hyundai was not easy. The overall decline of the automobile market, the pressure brought by the continuous upward impact of independent brands, and the subsequent influence of political events have become the resistance of Beijing Hyundai, but the increasingly perfect product camp has provided a continuous driving force for Beijing Hyundai's continued growth.

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In the past year, Beijing Hyundai continued to improve the product layout of “three verticals and three horizontals”, and launched five new models, covering new energy, high performance and basic vehicle systems, with electricization, intelligence and networking as the direction. , in line with the requirements of the current diversified market segments.

In terms of models, the high-performance LA FESTA Fiesta since its launch on October 18, with its super-high value and 7.6-second performance, has achieved sales in the first month, and sales of 15,000 vehicles in 50 days. Sales records, in a state of being in short supply. In January of this year, LA FESTA's monthly sales volume broke through 10,000 vehicles and achieved sales of more than 32,000 vehicles in three months, laying the foundation for new car sales.

Among the basic cars, the sedan and SUV models basically achieved “two legs walking”. The star model led the sale of 187,379 units last year, an increase of 56.8% year-on-year. It ranked the top 10 in the same class and increased by 10 points year-on-year. In January, the sales volume exceeded 24,000 units, an increase of 84% year-on-year, continuing strong growth momentum. The new Yuet is not disappointing, and has contributed over 10,000 sales in the first year of this year. This pair of family cars "Gemini" continues to set off the flagship of Beijing Hyundai C-class car sales.

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On the other hand, the new generation of ix35, which is mainly based on “intelligence”, is not only the first car in the industry to be equipped with Baidu intelligent network connection system and Bluelink system, but also equipped with CarPlay&CarLife smart phone interconnection system, after the cumulative sales of 133,000 units last year, month The sales are basically stable at the level of 10,000. In January of this year, the new generation ix35 broke the 20,000 mark with a sales volume of 22,050 vehicles, and refreshed the best results in a single month. In addition, the new ix25 also achieved a new breakthrough with a total of 11,459 vehicles.

The continuous breakthrough of the SUV family further consolidates Beijing Hyundai's leading position in the joint venture SUV market and has become a new pillar in the field of modern SUVs in Beijing.

It is not difficult to see from the sales volume that at present, Beijing Hyundai not only has a rich product line, but also covers all market segments in the sold models, and also has a number of flowering star models. At the same time as the overall sales volume continues to break through, Beijing Hyundai has already owned three cars and two SUV models with monthly sales of over 10,000. In each of the two areas, one model has a monthly sales of over 20,000.

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Behind the strong recovery in sales is the collective expression of Beijing's modern channels, marketing and system capabilities, but there are also reasons why Beijing Hyundai is increasingly respecting the Chinese market and researching the preferences of local consumers.

At the end of the fourth generation of Tucson at the end of 2018, Beijing Hyundai General Manager Yin Mengyu said: "In the past, we all prioritized the launch of new technologies in the US or South Korean markets, and then decided whether to use Beijing Hyundai models. But now the order is complete. Conversely, we prioritize the use of modern models in Beijing to respond to the rapid changes in the Chinese market and to meet the needs of Chinese users for new technologies."

8 new cars set off product offensive, Beijing Hyundai Power 2019

The sales of the red in January are undoubtedly a shot in the arm for Beijing Hyundai. In the plan, 2019 is of great significance to Beijing Hyundai. It is not only the first year of entering the “new million” user era, but also the strategic first year of actively promoting internal system innovation and realizing the second take-off of enterprises. The core, an important year to reshape the brand value.

This year, Beijing Hyundai plans to launch 8 new models, including 3 D+S products (4th generation Shengda, new generation ix25, Sonata 10), 2 main cars to change (leading, acceptable), 3 new Energy vehicles (leading PHEV, Ansino EV, Fiesta EV) fully boosted Beijing Hyundai products.

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Among them, the fourth-generation Shengda, which will be listed at the end of March, is Beijing Hyundai's new-generation strategic model. It has great innovations in space layout and intelligent technology applications. The six-seat model with large space is the world's first fingerprint-based technology. Production car. At that time, this model will be the flagship model of the modern brand together with the 10th generation Sonata to promote the brand.

"For flagship products such as large SUVs and mid-to-high-end cars, we will apply innovative technologies such as fingerprint recognition, autonomous driving and intelligent network connection to open up the sales situation in the high-end market and drive all models to sell through the halo effect." Yin Mengyu said. At the same time as the product strength continues to increase, the price of the product is more worth looking forward to. Beijing Hyundai said that the new year will be fully committed to promoting cost innovation and price competitiveness based on ensuring high quality, undifferentiated new cars and new technology.

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In addition, relying on the powerful modern group, Beijing Hyundai is also in the forefront of the new energy field. Last year, with the launch of the new Sonata plug-in hybrid model, Beijing Hyundai realized the comprehensive coverage of EV, HEV and PHEV products, and consolidated the image of the leader in the joint venture brand new energy field. This year Beijing Hyundai will continue to promote new energy “NEW” The plan is to achieve the goal of more than 10% of new energy vehicle sales by 2020.

Its first pure electric SUV, the Enchino EV, is a model that is worth looking forward to. The new car will be powered by Ward's top ten electric motor with a cruising range of 450 kilometers, which is expected to be the foundation for Beijing Hyundai to stay ahead of the new energy market. Work.

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And these are just the beginning. In the face of future changes in China's auto market, with industry-leading technology, based on the accurate control of market demand, Beijing Hyundai constantly embraces change and looks to the farther future. After the product year of 2019, in 2020, Beijing Hyundai will still launch a considerable number of new cars, and return to millions of annual sales under the promotion of new products.

Yin Mengxi pointed out: "Beijing Hyundai promoted internal system innovation in 2019, laid the foundation for another take-off; returned to the million clubs by 2020, created 'selling again for sales', and then, in 2023, marched into the 'new glorious stage'. ”

“ Beijing Hyundai has grown from being obscured at the beginning of its establishment to becoming a dark horse in the Chinese auto market. Now it has grown into a mainstream brand. Beijing Hyundai has used countless sweat, tears, joy, touch and pouring this year’s achievements.” Beijing Hyundai Yin Mengyu, general manager of Automobile Co., Ltd. said.

In the first month of 2019 , Beijing Hyundai products made a full-scale effort, first attacking the city. This not only won a good start for the brand's "Year of the Pad", but also the biggest affirmation of Beijing Hyundai's unremitting persistence in the past two years. It also shows that Beijing Hyundai is now on the right path, and the future is worth looking forward to.

The harvest after the cultivation is the sweetest, and the results will be revealed, just like the love to be spoken out loud. The annual Valentine's Day is the best day for confession, so what are you waiting for? ! Source: Huashan Sword


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