· Li Shufu: I have been questioned with courage and still want to engage in a car?

Premier Li Keqiang once commented that the history of Geely's automobile development is the epitome of China's economic upgrading. How does Li Shufu, the chairman of Geely Group, look back on this history of entrepreneurship and development? As an older generation of entrepreneurs, what is Li Shufu’s suggestion for the current “innovation and mass innovation”?
On September 19 and 20, the 2015 National Private Economic Development Cooperation Promotion Conference hosted by the China Individual Workers Association, Chengdu Municipal People's Government and Sichuan Industrial and Commercial Bureau was held in Chengdu. Li Shufu shared his views on the above topics.
Geely Group officially entered the automobile industry in 1997, but Li Shufu’s “car dream” started earlier.
“Geely started as a workshop, produced spare parts, and then began to slowly transform, building materials and motorcycles. The road of Geely development has always been the road of industrial development.” Li Shufu recalled, but the development of China’s private economy is not easy. .
"When Geely started researching the car, he had to close the window and the door, and the curtains were pulled up to prevent others from seeing it," Li Shufu said. "At that time, if you let others see you studying the car, it would be great, because that At the time, the car was made by state-owned cars, and private enterprises were not allowed to make cars. Later, I went to the relevant departments to ask if I could make a car, and the answer was impossible. Some people even questioned that Li Shufu’s guts are really big. Still want to get a car."
The process of entrepreneurial innovation is undoubtedly difficult. Finally, one day, in the wave of reform and opening up, under the concern of the relevant leaders, Geely Automobile was finally allowed to study cars and produce cars. Li Shufu described "I don’t know how happy this day. ".
Now that more than 30 years have passed, in Li Shufu's view, the current situation is just the opposite, and the state and government are supporting everyone to carry out entrepreneurial innovation. Li Shufu suggested, "This is a good opportunity to open up your mind and boldly carry out various projects that meet the needs of the current Chinese and world competition. However, entrepreneurial innovation will not be smooth sailing, and it is necessary to do both hands and do everything. There are risks."
Since the beginning of this year, the domestic auto sales market has been cold, as one of the representatives of domestic cars, how will Geely Automobile respond? The answer given by the Geely Group’s family is “innovation”.
Li Shufu said that competition in China's auto industry is becoming more and more tense. This year, Geely's sales situation is quite good, relying on technology, quality, service, cost control, employee training and the overall competitiveness of the company.
And how to form the overall competitiveness of the company, innovation is indeed very important. Li Shufu introduced that Geely has spent a lot of energy on education, and has trained many engineering and technical personnel and automotive R&D talents and a large number of technicians. This has played a positive role in the advancement of the automotive industry, the improvement of research and development capabilities, the guarantee of product quality and the improvement of the level of after-sales service. However, it is not enough to rely on this one. One of the important reasons for Geely to join Volvo in Sweden is to Cultivate China's automotive R & D talents, technical personnel, quality management personnel.
"The formation of competitiveness and innovation is not only a question of money. The one-way transfer of technology is unsustainable. Today, it can be lost after the transfer. Only when it develops its own research and development capabilities, can it continue to push the car. The advancement of technology and competition with the world's peers." Li Shufu stressed that the formation of such research and development capabilities must be coordinated with the world's advanced research and development institutions, training, training their own automotive R & D personnel, and establish their own research and development system, it is possible Form your own ability to innovate. ”

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