LED lighting is moving towards O2O mode

In recent years, the rise and rapid development of the O2O model has attracted widespread attention. So, is the O2O mode suitable for the LED lighting industry? What issues do LED lighting companies need to pay attention to when doing O2O? O2O is a business model for online purchase offline experience. It is a user-oriented Internet thinking business model. O2O is also a platform through which the upstream and downstream consumers are closely linked. O2O is user-centric and links online and offline to solve user needs. O2O mainly covers the following aspects: First, O2O must be a platform, enterprises must be platformized; Second, O2O has three elements, namely: to make the online purchase to the extreme, the purchase must be convenient, fast and simple Effective, able to meet the needs of users; to achieve the ultimate offline experience, user-oriented, to make users feel comfortable; big data integration to have a viscosity, the traditional enterprise CRM system data integration, through big data It's easy to cut the user community and understand the user's spending preferences. In addition, it is necessary to understand the characteristics of lighting enterprise product sales. Nowadays, LED lighting companies, whether they are traditional lighting companies to LED-transformed enterprises, or new-born LED-based lighting companies, have not fully reached the characteristics of consumer electronics. Stage, but this stage will definitely come. At the same time, lighting companies have a wide product range, and some large companies have even thousands to tens of thousands of items. The consumer customer base of these products can be divided into mass users and professional users, and the needs of mass users and professional users are completely different. I think that in fact, Internet thinking and O2O mode are just a new window for lighting companies. For traditional lighting companies, they have very good offline channels and can be used as a very good experience store. How to improve online purchase is the problem they have to solve. If online purchase is not good, it will have a serious impact. For the new LED companies, when the offline experience channel construction cost is too high, O2O is just a new window, the cost of this window must be considered. To solve the online purchase, how to do offline experience, where big data comes from, and how users come, it is necessary to find suitable partners with complementary resources. This is a very big problem. At this stage, most lighting companies use the Internet to open online stores, using online purchase as a sales channel, and some companies are trying to do O2O. These two parts have both traditional lighting and LED transformation, as well as new LEDs. Lighting companies, they are all groping for O2O, and they are not easy to do. Whether it is groping for O2O companies or companies that use the Internet as a product sales channel, most of their online sales products are mass circulation products, and there are few professional products. Therefore, any lighting company should keep in mind the attributes of the lighting industry if it is O2O. Not all enterprises are suitable for O2O, and the right one is the best. Enterprises must fully review the situation and consider the cost and stage of development. The Internet represents the future, O2O also represents the future, but how to use this model, truly user-oriented, and make the enterprise a platform to embrace the future, it will test the decision-making level of the enterprise. Lighting companies can work hand-in-hand with excellent Internet e-commerce platforms, online, and develop Internet thinking to the extreme with the professional perspective of Internet companies, and do online sales. Online, revitalize the physical resources owned by the enterprise itself, enhance the competitiveness of the enterprise itself, and maximize the user experience.

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