From February 7th to 8th, the Kumho Tire China Dealer Conference was successfully held in Shanghai. On the occasion of the Spring Festival of the Year of the Sheep, more than 100 first-class dealers from all over the country gathered together with Kumho Company. The enthusiasm participated in the event. The conference summarized the outstanding achievements of Kumho Tire in the past year and exchanged key work such as sales plan and product promotion, improving user satisfaction and increasing brand communication in 2015.
In 2014, Kumho Tire not only achieved impressive sales performance in China, but also demonstrated outstanding strength in new product development, quality management and after-sales service.
In 2014, due to stable and reliable quality and excellent product performance, Kumho Tire was favored by many auto manufacturers, and the matching number of original models was among the best in the entire tire industry. And the supporting models have been upgraded to the next level. At present, the original tires have been supplied to luxury cars such as Germany Mercedes-Benz, American Chrysler, and German BMW.
Kumho tires with a forward-looking strategic vision have long been keenly aware that domestic consumers are increasingly interested in European cars and their performance requirements for tires are further enhanced. Therefore, in August 2014, Kumho Tire launched three new customized products for the Chinese market, Wing Chi ECSTA HS81, Shu Le Chi SOLUS HS61, Shu Le Chi SOLUS HS21. Once launched, the new products quickly gained recognition from Chinese consumers and achieved good sales. In 2015, Kumho Tire will continue to promote high-end customized routes and continue to introduce high-tech products with strong market competitiveness for Chinese consumers.
At the same time, Kumho Tire's strategy in brand communication has also been continuously upgraded, from continuing to sponsor various professional auto events, to inviting Chinese golf sister Feng Shanshan to speak for the Kumho brand, and then to a variety of social welfare activities, Lake tires have further established a good reputation and brand image among consumers.
Especially worth mentioning is that the forward-looking Kumho tires fully grasp the market trend. In the second half of last year, internationally renowned movie stars Lee Min Ho and Liu Yifei were invited as double spokespersons, which not only integrated young fashion and speed passion into the brand genes, but also succeeded. The land has attracted the attention of many young Chinese consumers.
At the dealer conference, the new spokesperson of Kumho Tire also expressed its blessings to the participating dealers through the video, which strengthened the sales confidence of the dealers. Dealers have expressed their high recognition for the brand-new brand image created by the well-known spokespersons, and they are also very optimistic about the sales prospects of the 2015 Kumho tires.
Li Hanjun, Chairman of Kumho Tire China, said at the conference that China is the most important market for Kumho Tire in the world. In 2015, Kumho Tire will continue to introduce high-tech, high-quality tire products, and in the OE tire supporting and distribution network. Construction, after-sales service, brand promotion and other aspects continue to increase investment, improve brand and product competitiveness, and develop together with all dealers to jointly provide the most complete tire service for Chinese consumers.
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