The introduction of Internet of Things technology, implanted in the bucket UHF electronic tag, the use of Internet of Things information measure bottled water production enterprises, water and bottled aquatic products itself, you can in the production, supply, service consumption, recycling of old barrels And other links to establish a recordable, queryable, traceable, regulatory and rapid feedback of information platform.
Bottled drinking water market is booming day by day, is the true portrayal of the majority of urban user groups to pursue healthy life. As this part of the health and food safety-related rigid demand, bottled aquatic products also will be more and more rich. Products of all ingredients, features and tastes cover almost all the life scenes from "baby water" to "tea drinking water", and at the same time their prices are dazzling. In the supermarket only 4 liters, 5 liters of bottled water price will rise from 5 yuan to 45 yuan. In fact, these complicated product specifications and the true value of the content price is difficult for consumers to accurately grasp. Coupled with the names of "natural straight drinking water," "weak alkaline water," "X-rich mineral water," etc., consumers are less likely to choose rationally. Similarly, the market positioning and competitive advantages of the manufacturers of drinking water products have also become increasingly blurred.
Internet of Things technology for bottled drinking water market breakthrough
In such a market environment, how to distinguish between the inherent differences between various products? What should be used to provide consumers with a relatively rational basis for the choice and food safety and security? First of all, of course, is to maximize the quality of water The inherent value of limited natural resources, followed by a series of product information services that are directly related to the hygiene and safety of drinking water, so as to form a basis for the development of industries favorable to many products, consumers and market circulation.
In the meantime, the issue that needs to be given top priority is the supply and service of 18.9L standard bottled water. The existing end of the supply chain water station service, has become the standard bottled water market, the biggest obstacle to the healthy development. Because this part of the product coverage of the most extensive life, huge production and sales, security issues will be particularly prominent. However, the existing terminal service model not only failed to effectively carry out delivery, service, feedback and security work, but formed a more troublesome problem circle. End service providers fully grasp the hands of aquatic products, consumer users and product sales revenue of these three weapons, but drinking water production companies can not really effectively supervise and manage their own products and services. Even consumers how to choose bottled water brand, but also by the service provider's strong guidance to decide; slow return on sales of funds, users and changes in market demand can not be timely feedback to the water prices and other conditions is difficult to improve. The problems that arise in service are often solved by consumers choosing a water station. More serious is there is a staggering proportion of fake water issues.
The above situations have become the most discordant note in the expansion of the bottled drinking water market. A reasonable solution to these problems will inevitably bring about tremendous room for development for the production, supply, service and consumption of drinking water.
The introduction of Internet of Things technology, the introduction of UHF RFID tags in the bucket, the use of Internet of Things information measure bottled water production enterprises, water and bottled aquatic products itself, you can in the production, supply, service consumption, old barrels Recycling and other links to establish a recordable, queryable, traceable, regulatory and rapid feedback of information platform. On this platform, the relevant government departments to effectively monitor the quality and safety of bottled drinking water products become the most basic service function. At the same time, electronic label calibration bottled water and for all drinking water producers, water sources and a variety of aquatic products to provide accurate, true and effective digital certification. Such information-based certification will not only help the consumer market fine, accurate division, more truly reflect the intrinsic value of different aquatic products and water their own brand value. The introduction of electronic information carriers (UHF RFID tags) data security strategy can make fake water nowhere to hide, providing the maximum protection of consumer rights.
So far, we have been able to see many excellent patents for implanting UHF RFID tags on barreled water buckets. More large bottled water manufacturers take the initiative to introduce UHF RFID tags used to manage 18.9L repeated use of the number of buckets, the actual case of logistics loss control. While this will increase packaging costs, this part of the cost can be fully amortized rather than simply produced by a bucket manufacturer or potable water supply at an annual supply flow of more than 4.2 billion 18.9-liter buckets with large volumes and alternating old and new barrel cycles Business directly to bear.
Due to the introduction of the Internet of Things elements, this part of the cost also brings more attractive information management space and more effective end service.
The bottled drinking water products calibrated by electronic information can realize the whole supply chain management through the wide area internet and form a brand new aquatic product service system through the technical concept of "+ Internet". Including online booking, personal custom delivery services, online transactions and payment, instant feedback and other diversified services. The user can feedback the service status directly to the waterworks through the network and reach the water enterprise's initiative management mechanism for the service layer. In this new model, the new delivery service system can be an independent third party, or in the form of a combination of internet management with a property management company. In the premise of income for the property, and further close to the customer base, improve service levels. At the same time, the terminal service in the "+ Internet" mode can maximize the local labor force collection and even streamline the delivery of self-collected water service fees in residential quarters; reduce the number of delivery personnel, reduce operating costs and shorten the delivery time . Especially in the New Year and the holidays effectively protect the delivery service.
Calibrated, traceable bottled aquatic products and barrels of two-dimensional code, with the network settlement means, can be realized client secure transactions and instant payment.
Online Payment The 18.9L bottled water market is not only a convenient way to pay for a very wide area of ​​coverage, but it also separates end logistics, distribution services and settlement funds. Real-time delivery can be achieved, sales revenue back to the first corporate accounts. The service fee by the drinking water production enterprises in the customer's effective responsibility of the retroactive period, the same way to return to the service provider through the Internet. Can even be returned to consumers who pick up their products.
In summary, in this new model of Internet of Things + Internet, certification, supply, service, settlement, feedback, accountability can be completed under a public service platform. The rational use of Internet of Things technology has provided big data, food safety guarantee and diversified service system to the bottled drinking water product market. While expanding the market for bottled aquatic products, it broke the existing development obstacles and problems Strange circle. Government supervision, corporate brand building, market fine competition, end services and distribution and other links are able to find the exact point of development and support points for the current bottled aquatic products market has expanded the new space for all consumer users with Real diet security.
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