In 2003 China's auto market is popular with five "strange"


For the automotive market, the changes in 2003 can be described as many: auto insurance rates are liberalized, new cars are listed on a centralized basis, reforms in car loan models ... ... look for favorable changes in market sales, not imagined willing. After careful inventory, the reporter summed up the five major appearances in the auto market this year.

Car insurance is still watching flowers in the fog

The effect of the auto insurance rate reform implemented since January 1 this year is not obvious. Different people's rate standards not only make the buyer confused, and even the insurance person himself is often confused by the second husband monk. For example, insurance companies quantified different premiums on the basis of the main insurance and additional insurance benchmark rates by introducing 12 risk factors, including age, model, main driver, and regional factors, from people and vehicles. Damage insurance and third-party liability insurance have 7 independent fee schedules according to different circumstances... When an insurance agent introduces the types and rates of auto insurance, he or she often counts several figures. However, these adjustable, floating items and rates have become obscure tools. With the help of consumers' ignorance, some insurance agents are doing their own thing. Originally 4,000 yuan would have been able to buy insurance, but it was calculated to be 5,000 yuan. The 1,000 yuan that had gone out was evaporated.

??Automotive market scraping winds

The price of the new Accord 2.4 price tag of 40,000 has caused many consumers who are in love with this car to be overjoyed, but the market conditions they learned later made them disappointed. The store has no current car and wants only a car. The queue has already reached the second half of this year; the market is one of the few cars currently on the market, but it has to increase its fare and raise the price by 80,000 yuan at the highest. This fact leaves only anger to the consumer, but it does nothing. The wide price increase is just a microcosm of the market. From the economical Vios to the mid-range China, Sonata and Audi, all of them are “paying for the car and increasing the price”. The unified national selling price stipulated by automobile manufacturers has become a dead letter. Compared with the rising enthusiasm of consumers for buying cars, the production capacity of the manufacturers is pitifully small, and the lack of supply has turned a blind eye to the disorderly market in which the interests of consumers have been seriously impaired. Do people suspect that this part of profits also has them? I really don't know who is the initiator of the fare increase.

Competition for franchise is unprecedentedly fierce

Insufficient supply from manufacturers resulted in the evolution of vehicles in the market from commodities to resources. In this context, the qualifications of the franchisor become the scarce wealth that all dealers have to fight for. According to industry sources, last year, a store that invested 10 million yuan, took back all investment in 2 years. This was unthinkable in the past, and it is a myth in foreign countries. Therefore, the excess return rate has caused many dealers to be congested with brand franchises. It is reported that last year, more than 1,000 dealers from a well-known joint venture brand in China applied for the same time, but only 3-4 were required in the end. ?? A standard 3S, 4S shop needs at least ten million yuan in fixed assets, in addition, there is also a need for professional after-sales, maintenance services. Beijing's dealers have become more than a dozen of the climate, most of them are medium- or small-scale. In the highly competitive field, there are so many businesses competing, which also reflects the chaos of the market. What is even more worrisome is that due to the shortage of automobiles, the increase in prices has become common practice, and the profits in the automotive circulation sector have increased by several tens of times. Many dealers apply for franchising qualifications, not to market, but to obtain resources through franchise qualifications. Sell ​​to the tangible market and earn huge profits.

Imported car prices are still unattainable

In 2003, China’s auto import quota will increase by 15% over 2002 to reach US$9.125 billion. According to the 2002 quota of 24%, it will be used for imported vehicles. The average CIF price will be US$20,000 per vehicle. This year, China’s auto imports will be calculated. About 100,000 vehicles. The number of imported cars has been increasing year by year, but the imported car prices have never declined. The price of Toyota Camry 2.4 rose from 420,000 yuan in December last year to 450,000 yuan now, and BMW 520i rocketed from an average price of 600,000 yuan to 660,000 yuan. . Hua Xue, director of the online car market, introduced that due to the large fluctuations in the prices of imported cars, many people have already turned their attention to domestic cars of the same grade. The click-through rate of imported cars after the holiday online car market has been significantly reduced. On the one hand, the enthusiasm is weakened by consumers, while on the other it is a firm price that does not fall. Imported car market seems to enter a vicious circle. Obviously, this strange phenomenon cannot be explained by the usual rules of market economy. Due to license restrictions, dealers prefer imported high-emission cars. Judging from the statistics in 2002, the number of cars imported in China accounted for more than 2.5 liters, accounting for 25%, and for cars with more than 1.5 liters, they accounted for 98%. The average unit price of imported cars was 21,900 U.S. dollars, plus duties, consumption taxes, and value-added taxes. Totally nearly 40,000 US dollars, which is far from the purchasing power of ordinary consumers.

?? Concentrated listing of new cars inhibits consumer enthusiasm

The same is held for currency, but last year it was a price cut. This year, it was a new car. In 2003, the news of pushing 30 new cars was fried by various media. This thought that sales could be greatly promoted, but it increased people's wait-and-see mood. In addition, in order to reserve the market, manufacturers used advertising that advertised for six months in advance. Strategy, often the concept of a new car still stays on the drawings, and advertisements have been overwhelming. Under these influences, many car buyers hold the idea of ​​“waiting for more” and “the next one will be better.” People are resistant to new cars, causing the market to hold a lot of money to buy. Can not see what the new car looks like in the end, people prefer older models. In the Northern Motor Market in the first two weeks of February, the charm of the old model continued unabated. Jetta and Jinbei competed between the champion and the runner-up. In the second week of February, Jetta, Changan, Xiali, Santana, and Fukang top 20 The market share reached 39.23%, and the sales of the old models made the new car untouchable.




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