Since March, the national census and selection activities for the 2017 China Lighting (Lighting) dealers sponsored by Huayi Lighting has been carried out in an orderly manner. This survey has visited 24 counties and cities and turned the Hunan market to the bottom. Fully understand and master the operation of lighting lighting market in Hunan Province. General Overview From the market feedback data, in terms of the number of dealers and market size, Hunan's largest market is its provincial capital Changsha. As the core of the local economy and culture, Changsha's lighting market has good market potential and geographical advantages, making it the core of Hunan's lighting retail and distribution. In addition, Yueyang market has great development potential, market conditions are relatively active, and the number of activities per month is very frequent. At the same time, Hengyang City is also an important market in Hunan. At present, there are about 700 lighting merchants, local merchants and other building materials and home brands are formed. With seven alliances, each time the league organizes promotional activities, it can attract a large number of people. In terms of brand, it is mainly based on the circulation brands such as Op, NVC, Huayi, Sanxiong and Foguang. The more the county-level market, the more obvious this phenomenon. Brand agents should consider regional characteristics. Most of the Hunan market is divided into three sections: Xiangbei, Xiangnan and Xiangxi. Xiangxi is generally a factory direct supply or a separate agency area. Xiangbei is centered on Changsha, radiating Yueyang, Changde, Yiyang and Xiangtan. Zhuzhou and Loudi; Xiangxi takes Huaihua as the center, and generally sets up a separate agency area, which is directly supplied by the factory. Because parts of Hunan are closer to Guangdong, and the logistics distribution of the ancient town is developed and developed, some county-level customers will tend to go to the ancient town to get goods. The brand also fully considers the regional characteristics in the agent mode of Hunan. As far as the Hunan market is concerned, it is unlikely that the goods from Guangdong will be returned from Changsha. Therefore, Shonan is generally a factory direct supply or a separate agency area. In the west of Xiangxi, Huaihua will not take the goods from Changsha, and will set up a separate factory direct supply. If manufacturers do not study the characteristics of each market well, blindly devising the sales model will not boost the sales of the market but will hinder the development of the market. The national market is a big market, and market segments are also very important. Regional division and model refinement are all important. Taking the gold-plated lighting of Xiangzhong International Lighting City in Loudi as an example, the operating area is 3,000 square meters, and the famous lighting brands such as Qilang and Nuoke Lighting are introduced. According to the feedback from the owner of the gold medal lighting, for this store, he invested about 8 million yuan, but now there is no sales support, this store is struggling. According to the store owner, when they entered the industry arbitrarily and rushed into the industry, they spent huge sums of money to introduce brands to build stores. They did not consider the matching of brands and markets, as well as the saturation of the local market, etc., which caused the current situation to be lack of investment. The consequences of the assessment. Consumption is becoming more rational under the transparency of information. Nowadays, the lighting industry has passed the era of profiteering. There are risks in entering the market, and businesses need to be cautious.
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