Huang Gang's exclusive response to the question: International cooperation is only for the sake of strengthening the east wind.


The “Dongfeng Volvo Joint Venture” should be approved for publication in the D1 edition of China Automotive News 3295. Once published, it caused a strong reaction in the industry. In response to a question from the China Automotive News on whether it should be a joint venture with Volvo, Huang Gang, general manager of Dongfeng Commercial Vehicles, did not respond to this project at the recently concluded Wuhan International Commercial Vehicle Show, but the exclusive response stated: “The Dongfeng brand's globalization strategy Always insisting on self-development, Dongfeng Commercial Vehicle is a company that is moving toward internationalization and does not exclude international cooperation. However, any international cooperation will insist on self-development and will only benefit the internationalization of Dongfeng Brand. We will use global resources. , Make the Dongfeng brand stronger and better."


The brand is holding in the east wind


Although the company did not get a clear answer, but according to industry sources, the future Dongfeng commercial vehicle will hold 55% of the equity stake in the joint venture, but Volvo holding the core technology, in addition to equity, Dongfeng commercial vehicle in the joint venture in what aspects are still taking measures In order to ensure their own ownership of the joint venture company? Will foreign parties take away more dividends in R&D, spare parts supply, and after-sales service? Will Dongfeng Commercial Vehicles be dragged by the nose like the previous car joint venture and even be paralyzed by the joint venture “opium,” slowing down the pace of independent development? In response to these issues raised by reporters, Huang Gang clearly stated: "Dongfeng Commercial Vehicles will stick to the road of independent development."


Although Huang Gang did not want to talk about re-joint ventures, the reporter learned from other channels that the joint venture between Dongfeng and Volvo will not involve the Volvo brand, but will focus on the Dongfeng brand. Dongfeng insider revealed: "This time, the scale of cooperation with Volvo will be very large, not limited to the introduction of a simple platform."


In addition, the new joint venture of Dongfeng Commercial Vehicles is somewhat different from that of previous joint ventures. According to an insider of Dongfeng, said: "First, compared with the previous car joint venture, Dongfeng Commercial Vehicle has independent technological advantages and a complete R&D system. Dongfeng Tianjin Project also won the first prize of the China Automotive Industry Science and Technology Progress Award. This is The highest award of China's auto industry, on the other hand, almost all of the joint ventures in cars are starting from scratch, so they are subject to foreign restrictions.Dongfeng Commercial Vehicles has already been a leader in the Chinese market, leaving foreign technology to survive. Secondly, several previous Volvo cooperations in China were unsuccessful, leading some insiders to think that Volvo was too strong, but this time Dongfeng cooperated with Volvo, the situation was different from before, and other foreign-funded enterprises successively seized the Chinese market and used commercial vehicles as Lifeblood Volvo has not yet set foot in. Dongfeng commercial vehicles are the leading players in China's heavy truck market, Volvo trucks are the leading players in the international market, and the two companies are relatively low-key and pragmatic in their style of work. Therefore, both parties are the most suitable partners."


Another person concerned with Dongfeng believes: “Compared with the previous partner Nissan, Volvo has first-class technology in trucks and is a more suitable partner for Dongfeng.”


To seek global competitiveness


Compared with other commercial vehicle companies, Dongfeng has relatively rich international cooperation experience. The use of Nissan’s experience in Dongfeng Biotechnology to fully enhance the management capabilities of the entire value chain, the use of engine technologies from partners such as Cummins and Renault, and the joint development of the cab with Nissan Diesel have enabled Dongfeng to accumulate rich experience in international cooperation.


On the other hand, the technical success of Dongfeng Commercial Vehicles cannot be separated from the previous joint venture. “To a certain extent, Dongfeng Tianlong's success has benefited from the success of the dCi11 engine, which is inseparable from Nissan’s allies Renault. Even with the digested and absorbed dCi11 engine, the user’s enthusiasm for the Dongfeng Cummins engine is still high. As for the key components of heavy-duty vehicles, the success of Dongfeng Commercial Vehicles has benefited from the technology of many international companies. Dongfeng Commercial Vehicles has chosen Volvo to join hands with Volvo, which is also the technology of Volvo."


Dongfeng Commercial Vehicles earlier released the goal of "China's first and third in the world." With the changes in macroeconomic forms, the “Great Leap Forward” of the heavy truck market supported by scale growth is difficult to reproduce. Correspondingly, China’s heavy truck overseas market has begun to flourish. Overseas heavy truck companies’ sales have risen to different degrees this year. Therefore, Dongfeng Commercial Vehicle is seen as seeking a global market.


In this regard, Huang Gang believes that regardless of whether it is a joint venture or a joint venture, we see that neither China’s commercial vehicle companies nor foreign commercial vehicle companies can be confined to one area only, and they must consider the globalization of marketization. In this situation, heavy truck companies must have global competitiveness.


After the joint venture, the foundation is still in the country


Similar to Dongfeng Commercial Vehicles, many heavy truck companies in China have previously used the “foreign channels and overseas markets” as an important reason for joint ventures. Can export alone maintain the momentum of heavy truck sales growth? Dongfeng commercial vehicle how to look at exports?


“It is possible to regard export as a vision, but it is unrealistic to put corporate centers all oversea. Although there is a downturn in the domestic heavy truck market this year, China is still the world’s largest truck market, even more than Europe and North America. In addition, the market will add even more.Dongfeng Commercial Vehicles will mainly focus on China and take the overseas market as an opportunity.We will use exports in the future to enhance the management capacity and technical level of Dongfeng Commercial Vehicles, which will ultimately benefit our services. Good domestic transportation companies, said Huang Gang.


Obviously, although the center of gravity of Dongfeng Commercial Vehicle is in the domestic market, it has already worried about future technology. "Next year, Europe will soon implement Euro VI, the first-class companies to optimize the Euro VI engine and upgrade new technologies for safe levels and transportation efficiency, while domestic heavy truck companies are still competing at low levels. In fact, the technological level and international advancedness of China's heavy trucks The gap between the levels has increased.” An industry expert pointed out that the heavy truck companies are keen on the cause of the joint venture.


With the market downturn and policy uncertainty, the development of the heavy truck industry will have more uncertainties. Whether Dongfeng commercial vehicles can work with Volvo and whether it can develop smoothly can only be verified with time. "It may take only half a month to see what happens," the source told reporters.



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