According to the survey, the average retail price of LED bulbs replacing 40W in the world in February 2014 dropped by about 0.8 micro-liters to reach US$15.1. Among them, the price drop in the US region was the most obvious; the global average price of LED bulbs replacing 60W showed a small decline of 2.1, reaching 20.8 US dollars.
In February, the price of commodities replacing 40W in the United States fell sharply, and the average price showed a sharp drop of 11. For example, Walmart's own brand GreatValue's 7W full-cycle light bulb, luminous flux of 470lm, priced at only 8.48 US dollars, while CREE's 6W, 450lm dimmable bulbs in February also fell to 7.49 US dollars. In addition, some of Philips' bulb prices have also been lowered. In place of the 40W bulb, the price of commodities in China fell by 1.9 in February, and the price of some of the original products was lowered. For example, the Samsung 6.9W and 490lm bulbs dropped from US$19.5 to US$12.5 this month. 3-year warranty service.
In place of the 60W commodity segment, prices in various regions have basically shown a steady downward trend. However, the price of the US region rose by 2.6, but the price of the original commodity still showed a stable or falling trend, mainly due to the return of some high-priced items to the market, resulting in an increase in the average price. For example, the LightingScience 13.5W bulb, the luminous flux was 800lm, and the sales were temporarily suspended. It was resold this month and sold for $20.6.
Analyst Wang Ting pointed out that while the global LED bulb prices have steadily declined, various first-line brand manufacturers are also pursuing performance improvements. Currently in the North American market, 90 brand bulbs have dimming capabilities; 70 products are full-circle bulbs. Most of the new products launched in the European market have full-period functions. In addition, the introduction of smart control is also the focus of development for various manufacturers this year. Philips' Hue bulbs have been officially launched in the Chinese market, and Samsung has announced that it will launch a new LED smart bulb with built-in Bluetooth to control brightness and color temperature through a smartphone or tablet application.
Wang Ting further stated that the improvement of the cost performance of first-line brand products will promote the accelerated regulation and integration of regional markets, and smart lighting will become one of the major development trends of future lighting products. At this stage, the market price of smart bulbs and consumer acceptance are still the key factors hindering the popularity of products. Therefore, how to achieve the balance between performance and price is also a problem that every first-line lighting manufacturer needs to solve.
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