Since 2010, the central bank has raised the deposit reserve ratio several times. Entering 2011, it is keeping the frequency of monthly adjustments. The 10 consecutive upward adjustments eventually pushed the reserve ratio of domestic large commercial banks to the historical high of 20.5%. According to the current situation, it is almost inevitable that the reserve requirement ratio will be broken again. All kinds of signals indicate that the new round of tightening cycle has been fully opened. For the heavy-duty truck industry, both manufacturers and distributors and users have felt the tremendous pressure brought by tightening monetary policy.
Increased pressure
After the monetary tightening, the various construction projects have also faced the problem of insufficient funds due to the recession in the real estate industry. This largely inhibits the demand for heavy trucks. Heavy truck companies have reflected that although it was predicted that the growth trend of the heavy truck market in 2011 will not be as fast as in 2010, but did not expect the decline will be so severe, the situation will be so miserable.
In the off-season, it was not prosperous and during the busy season, many dealers also felt financial pressure. A heavy-duty dealer said frankly that since 2011, the heavy-duty truck market as a whole has not been very good. In the past, not much money was spent on consumer loans, but now it has increased significantly. Moreover, the bank's approval of car loans has become more stringent. It used to be possible to lend money, and now it is not always possible to lend it. In this case, the financial services of the manufacturers are mainly supported.
At present, the amount of loans for truck consumer loans can still meet the demand, but the impact of monetary tightening has also begun to show itself. Although the credit business has not been greatly affected, the speed of bank lending has slowed down and the difficulty has increased. In order to further reduce the risk of loans, heavy truck dealers have added regular GPS to loan vehicles, and have also stepped up review of lenders and guarantors.
The days of truck users have not been too good. The heads of small and medium-sized logistics companies stated that the financing of logistics companies was already difficult. Now that the size of loans has been reduced, it is even harder to get loans, and people who want to renew their vehicles are suffering from lack of funds. . Banks do not lend loans to logistics companies alone, and full car purchases also require large amounts of capital. If the heavy truck manufacturers can carry out financial credit business, users will save a lot of trouble. Which heavy truck company can do the mortgage, the customer may have priority to consider buying.
Financial assistance
Faced with such a severe situation, how to better drive sales and successfully complete the sales target in 2011 has become a difficult problem for heavy truck companies. Many counterweights' countermeasures are to do a good job of financial services.
When the market is not good, it is necessary to solve the financing problems of the dealers and customers. The light manufacturers do not have their own money to use, let the dealers have money, so that customers have money. Now that monetary tightening is taking place, users lack financial support. As a manufacturer, it is necessary to serve as the logistics manager when the user is most difficult and most needs money. On the one hand, it will increase the credit line of dealers; on the other hand, it will provide customers with mortgages, leases, and even help them with financial management, improve their soft services, and take advantage of their latecomers.
In the face of the current situation, many heavy-duty truck companies have already chosen to do a better job of strengthening their financial services to better serve their dealers and users, thereby enhancing their market competitiveness and stimulating sales growth. In fact, around the financial sector, domestic heavy truck companies have carried out different degrees of service. After entering 2011, it further increased the intensity of financial services. On the one hand, it increased the financing support for dealers and, more importantly, provided users with more convenient and rapid financial credit services.
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