Dealer strikes the Corolla Correspondence with a price cut of 5,000 yuan (Reporter Yu Liping) Since yesterday, the FAW Toyota's Corolla series, which has not threatened to cut prices, has had a discount of 5,000 yuan for all models; at the same time, the original Vios discount of 5,000 yuan will end on September 30. Yuan's promotions will also be extended until December 31st. The price of the Corolla was not a case. According to the reporter’s understanding, after August 25th, several brands including Shanghai Volkswagen, Shanghai GM, Guangzhou Honda, and Yueda Kia blew up the price reduction flag. Zhang Boshun, a professional committee of the Shanghai Automotive Industry Association, said that since July-August sales of the manufacturers did not have much improvement, and manufacturers want to complete the sales target in the third quarter can only be betting September. Excelle Shanghai dropped 8,000 yuan last week, Shanghai Volkswagen through the hands of dealers on its two brands to implement price cuts, which undoubtedly became the fuse of this price cut. It is reported that after the price adjustment Passat 1.8T manual and automatic transmission prices were 20.75 million and 250,000, respectively, less than the current market guide price of 20,000 yuan; 2.0 manual and automatic transmission prices were 195,000 and 209,000, respectively, than the guide The price was lowered by another 10,000 yuan. The series of Santana's reductions are relatively small, all in the thousands. Then Fit 1.3, Excelle, Dongfeng Citroen, Chollima, Elantra, and Nanjing Fiat were also involved in the price vortex. Fit 1.3 manual and automatic transmission models offer 9,380 yuan and 103,800 yuan, respectively, lower than the guide price of 6,000 yuan; In addition, Dongfeng Citroen Beverly’s profit margin increased to 4,000 yuan -5000 yuan; Nanjing Fiat models price cuts in the 6000 - Between 10,000 yuan. Although since the second quarter, distributors have continued to give up non-exclusive benefits, but the price cuts are more favorable than before. Even the former "Emperor's daughter does not marry" the Excelle sedan has also been loosened in Beijing, the market price of the two 1.8L automatic models has been lower than the guide price of 15,000 yuan, quotations were 164,800 yuan and 14,480,000 respectively Yuan; and the two 1.6L manual transmission models have also reached a profit margin of 10,000 yuan. A sales person from Beijing Dashangxing Automobile Sales Co., Ltd. told the reporter that the price was implemented just two or three days ago. It is a price alliance established in Beijing based on the agreement of the manufacturer. However, in an interview with reporters, it was found that Buick Buick, which can drop 15,000 in Beijing, could only offer a discount of 8,000 yuan in Shanghai. Dealers said that due to the strong sales of cars within 100,000 yuan in the Beijing area and Beijing Hyundai and Volkswagen brands between 100,000 and 200,000 yuan, Shanghai GM's sales in Beijing are not satisfactory. This may be due to manufacturers. Special measures taken to stimulate local purchasing power. The difference between the factory's behind-the-scenes remote control and the price cuts in the previous quarter and the second quarter is that the current round of price reduction is not based on manufacturers. Instead, manufacturers use the remote control of dealers to achieve price reduction through dealers. "The constant price reduction by manufacturers is obviously having a negative impact on the manufacturers' brands," said a marketing expert. Zhang Boshun said that in order to increase sales in September, the manufacturer still raised sales rebates to dealers in case of unsatisfactory sales, in order to imply that dealers cut prices. Since the manufacturers in August increased the sales volume, the inventory pressure was passed on to the dealers, and the dealers provided certain quotas. The dealers faced greater inventory pressure under the condition of weak sales. At this time, in the face of manufacturers' measures to increase rebates, dealers will naturally return concessions to consumers under the dual pressure of selling inventory and completing sales tasks. At the same time, the reporter was informed that while the manufacturers were cutting prices at the leading distributors, they even imposed severe punishments on distributors selling at prices below the limit price. Shanghai Volkswagen's penalties for dealers of Passat and Santana were RMB 15,000 per vehicle; Shanghai The GM-initiated "Price Alliance" even raised the fine to 100,000 yuan. "Two dealers in Shanghai have been fined," an informed source told. Before the golden week, Rangli will continue to continue. Although the third-round price competition of the auto market has begun, but dealers including Guangzhou Honda and Shanghai GM are still preparing to launch some promotional measures from late September to October 1st to cope with sales before Golden Week. climax. "According to past practice, there will be some preferential measures every year," said dealer Shen. According to the current price alliance adopted by most manufacturers, Mr. Shen believes that “everybody sneaks down, as long as it is not discovered by the manufacturers, this is already a common practice for the distributors.†And then for the special consumption period before the 11th, the manufacturers also You may take a blind eye with one eye. "At present, the price war is still an excellent means of promotion." Zhang Boshun said that if the sales situation is good in September, the market may have a quiet period, and if the sales still have not improved, the price war will continue after October.
Car market launches third round of price cuts October price war will continue
Dealer strikes the Corolla Correspondence with a price cut of 5,000 yuan (Reporter Yu Liping) Since yesterday, the FAW Toyota's Corolla series, which has not threatened to cut prices, has had a discount of 5,000 yuan for all models; at the same time, the original Vios discount of 5,000 yuan will end on September 30. Yuan's promotions will also be extended until December 31st. The price of the Corolla was not a case. According to the reporter’s understanding, after August 25th, several brands including Shanghai Volkswagen, Shanghai GM, Guangzhou Honda, and Yueda Kia blew up the price reduction flag. Zhang Boshun, a professional committee of the Shanghai Automotive Industry Association, said that since July-August sales of the manufacturers did not have much improvement, and manufacturers want to complete the sales target in the third quarter can only be betting September. Excelle Shanghai dropped 8,000 yuan last week, Shanghai Volkswagen through the hands of dealers on its two brands to implement price cuts, which undoubtedly became the fuse of this price cut. It is reported that after the price adjustment Passat 1.8T manual and automatic transmission prices were 20.75 million and 250,000, respectively, less than the current market guide price of 20,000 yuan; 2.0 manual and automatic transmission prices were 195,000 and 209,000, respectively, than the guide The price was lowered by another 10,000 yuan. The series of Santana's reductions are relatively small, all in the thousands. Then Fit 1.3, Excelle, Dongfeng Citroen, Chollima, Elantra, and Nanjing Fiat were also involved in the price vortex. Fit 1.3 manual and automatic transmission models offer 9,380 yuan and 103,800 yuan, respectively, lower than the guide price of 6,000 yuan; In addition, Dongfeng Citroen Beverly’s profit margin increased to 4,000 yuan -5000 yuan; Nanjing Fiat models price cuts in the 6000 - Between 10,000 yuan. Although since the second quarter, distributors have continued to give up non-exclusive benefits, but the price cuts are more favorable than before. Even the former "Emperor's daughter does not marry" the Excelle sedan has also been loosened in Beijing, the market price of the two 1.8L automatic models has been lower than the guide price of 15,000 yuan, quotations were 164,800 yuan and 14,480,000 respectively Yuan; and the two 1.6L manual transmission models have also reached a profit margin of 10,000 yuan. A sales person from Beijing Dashangxing Automobile Sales Co., Ltd. told the reporter that the price was implemented just two or three days ago. It is a price alliance established in Beijing based on the agreement of the manufacturer. However, in an interview with reporters, it was found that Buick Buick, which can drop 15,000 in Beijing, could only offer a discount of 8,000 yuan in Shanghai. Dealers said that due to the strong sales of cars within 100,000 yuan in the Beijing area and Beijing Hyundai and Volkswagen brands between 100,000 and 200,000 yuan, Shanghai GM's sales in Beijing are not satisfactory. This may be due to manufacturers. Special measures taken to stimulate local purchasing power. The difference between the factory's behind-the-scenes remote control and the price cuts in the previous quarter and the second quarter is that the current round of price reduction is not based on manufacturers. Instead, manufacturers use the remote control of dealers to achieve price reduction through dealers. "The constant price reduction by manufacturers is obviously having a negative impact on the manufacturers' brands," said a marketing expert. Zhang Boshun said that in order to increase sales in September, the manufacturer still raised sales rebates to dealers in case of unsatisfactory sales, in order to imply that dealers cut prices. Since the manufacturers in August increased the sales volume, the inventory pressure was passed on to the dealers, and the dealers provided certain quotas. The dealers faced greater inventory pressure under the condition of weak sales. At this time, in the face of manufacturers' measures to increase rebates, dealers will naturally return concessions to consumers under the dual pressure of selling inventory and completing sales tasks. At the same time, the reporter was informed that while the manufacturers were cutting prices at the leading distributors, they even imposed severe punishments on distributors selling at prices below the limit price. Shanghai Volkswagen's penalties for dealers of Passat and Santana were RMB 15,000 per vehicle; Shanghai The GM-initiated "Price Alliance" even raised the fine to 100,000 yuan. "Two dealers in Shanghai have been fined," an informed source told. Before the golden week, Rangli will continue to continue. Although the third-round price competition of the auto market has begun, but dealers including Guangzhou Honda and Shanghai GM are still preparing to launch some promotional measures from late September to October 1st to cope with sales before Golden Week. climax. "According to past practice, there will be some preferential measures every year," said dealer Shen. According to the current price alliance adopted by most manufacturers, Mr. Shen believes that “everybody sneaks down, as long as it is not discovered by the manufacturers, this is already a common practice for the distributors.†And then for the special consumption period before the 11th, the manufacturers also You may take a blind eye with one eye. "At present, the price war is still an excellent means of promotion." Zhang Boshun said that if the sales situation is good in September, the market may have a quiet period, and if the sales still have not improved, the price war will continue after October.