Auman’s heavy investment has become even more intense towards a new generation of muck


The heavy truck companies' competition for the residue truck market is escalating with the escalation of fighting between the regions and the smog.

On December 20th, Foton Daimler Motors held a special product launch event in Jiuhua Villa in Beijing. The protagonist of the event was the urban dreg truck with increasing demand.

Not only did Foton Daimler invest a lot of troops into the city dregs, Liberation, Shaanxi Auto, Heavy Duty Truck, Hongyan, and joint trucks all had a good look at the market and invested more products and customized services. Its goal was to strengthen The advantage of this field, or to fill in the shortcomings of the field.

What kind of competitive landscape is the city's residue truck market? What will be the future development trend? Please see the report brought by the reporter.

Three hegemony competitive upgrade <br> <br> in the muck car market in recent years has been the "Three hegemony" pattern, namely Shaanxi Auto, Foton and heavy truck three companies firmly occupy the top three market position, and Each has its own characteristics and advantages. Shaanxi Automobile and CNHTC are the birthplaces of China's heavy trucks. Shaanxi Automobile's heavy-duty truck chassis technology has a Steyr platform, followed by the introduction of the German Mann F2000 technology; SINOTRUK has traditional advantages in the field of construction vehicles, and the degree of market acceptance is relatively high. Gao also introduced the chassis technology and engine technology that digested the German TGA heavy truck. Although Futian Auman started late, but with rapid response to the market and flexible marketing tools, has also ranked among the top three markets, the three brands in the subdivided areas of increasingly intense competition.

The increasingly fierce competition in this market lies in its continuously increasing capacity and higher quality requirements. Due to the acceleration of urbanization, the construction of urban projects such as real estate and subway requires a large amount of slag trucks. At the same time, due to the widespread appearances of “throwing, sprinkling, dripping, and leaking” and “dirty, chaotic, and bad” appearances, vehicles such as slag trucks are widely criticized by the general public and are one of the causes of haze. These heavy-duty trucks, which are indispensable in the construction of urbanization but are mixed, are faced with the demands and demands of eliminating used cars and replacing them with clean new cars. Therefore, the upgrading of the dirt truck also drives a larger demand market.

In the face of tremendous business opportunities, companies will not sit idly by, thus, muck truck upgrade has led to competitive upgrade.

It is undoubtedly necessary to have a sharp weapon to spare no effort to compete when the product is upgraded.

Facing the nationwide problem of smog, Foton Motor smelled the business opportunities brought about by the upgrading of slag trucks and pioneered the replacement of slag trucks, aiming to capture the future commanding heights of this market segment with “green” and “intelligence”. , And then squeeze its largest competitors in the market, Shaanxi Steam and heavy truck. She not only made a lot of money in her products, but also launched the new generation of Auman's third-generation intelligent muck products. Through the strict German TUV certification, she also promoted the same “local tyrant”: invited the band to sing live and shoot with them. China's first green slag transport public welfare micro film "Slag Partners."

In this press conference, the reporter noticed that in addition to the traditional technical improvements and system upgrades, as well as meeting the relevant emission regulations, the series of new products were also marked with "real-time monitoring," "smart scheduling," and "green" labels. .

For example, it uses the Telematics car networking system developed by Foton Motors, which has Beidou satellite positioning, real-time notification of driver violations, electronic fences, remote car locks, fatigue driving voice reminders, unloading alarms not according to lines and locations, green cover alarms, driving Behavior analysis, etc. Intelligent driving management functions, and with a variety of practical configuration such as electric tarpaulin retractor, pressurized car wash tank, U-shaped cargo box, brush wheel cover, night vision function dual cameras, etc. Satisfy the needs of building a green environment and reducing dust. Moreover, for this market segment, Foton Daimler also launched a "one-to-one service" and "one-stop service" butler service model to maximize the user's need for high-intensity service vehicles.

Formations each a trump card <br> <br> Daimler Fukuda Sword, Shaanxi Auto, the other two strong heavy truck which has formations.

China National Heavy Duty Truck Group proposed at the 2014 business conference that there will be a huge market space for urban slag trucks. The annual increase and update will be approximately 70,000 to 100,000 vehicles. Only in provincial capitals such as Nanjing and Jinan, the amount of slag trucks will remain. In 2000-3000 vehicles, the annual demand for replacement is about 500-600 vehicles. Therefore, in 2014, SINOTRUK will use HOWO-T5G, HOWO-7, and Haoyu J7B/J5G as its "pioneers" to comprehensively cover high, medium, and low grades.

At the same time, the CNHTC Sales Department has also set up a slag truck project team. In 2014, the team will conduct market research for different regional markets, together with branch companies and distribution companies, and put forward specific marketing plans and vehicle usage plans. In addition, we will introduce different key products in each region and strive to meet customer requirements more accurately.

The Shaanxi Automobile Heavy Truck Co., Ltd. also places great hopes on the residue truck market. At the Shaanxi Automobile 2014 Business Conference, the company’s top executives stated that in 2014, as governments across the country launched “removal of yellow (standard) for green (standard)”, the 6×4 muck market will usher in opportunities for replacement growth. Shaanxi Auto will set up a “Yellow Label for Green Standard” group, focusing on Beijing, Guangzhou, Shenzhen, Shanghai, Shijiazhuang, and other cities, and will join local governments, associations, and slag truck transport companies to implement slag truck transportation standards and Gasoline, diesel and LNG key products. In terms of marketing strategies, Shaanxi Auto will also focus on benchmarking customers, do a good job in the marketing of muck truck companies and municipal gardening departments, and implement resident service and nanny service at the same time. Shaanxi Automobile proposes that the U-shaped container vehicle product jointly developed by Shaanxi Auto and the top garment company has a center of gravity 100mm lower than the competing product and a light weight of 1.6 tons, which can provide users with an additional income of 58,000 yuan per year.

"In order to consolidate our competitive market, we have created a brand-new cooperation model with the refitting companies. With the concept of complete vehicle development, we have jointly developed a full range of dump trucks with low weight, low center of gravity, high safety, and high profitability to form our unique advantages and create an industry. Standards, said Shaanxi Auto's senior officials.

Vehicles are upgraded and the competition is also upgraded. In 2014, the city's slag and dirt truck market will surely be promoted in competition and promoted in upgrading. Who is the last king? Everything should be seen in the market.

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