VW imported vehicles penetrate into the third and fourth tier markets

Volkswagen Imported Vehicles announced that it will launch strategic cooperation with Shanghai Volkswagen and sell certain imported models in third-tier cities through some authorized dealers of Shanghai Volkswagen. As the import car market in first and second-tier cities tends to become saturated, the third- and fourth-tier cities are increasingly valued by imported car manufacturers, and the expansion of the network has also become a major task for many imported car brands this year. "Volkswagen imported cars have a 10% market share in the first and second tier markets, while the market share in the third and fourth tier cities is only 4%, and the market penetration rate by city statistics is only 22%." Board member of Volkswagen (China), Mr. Su Weiming, executive vice president of marketing and marketing, used figures to illustrate that there is still a lot of room for development in the third- and fourth-tier cities.