In 2016, the heavy truck market at home and abroad is still in a grim situation. However, the engine division of Hualing Xingma Automobile (Group) Co., Ltd. (hereinafter referred to as the engine branch company) showed an explosive growth: the monthly sales volume increased from 300 in the best month of 2015 to March 2016. More than 1,200 units were turned over three times and the monthly output value exceeded the one hundred million yuan mark.
Hanma Power's output value exceeded 100 million in March
It is reported that the Hanma engine is a high-end engine independently developed by Valin Xingma Group and has advanced international standards. Since it was mass-marketed in 2012, it has gradually gained market access for four years due to its advantages of fuel economy, superior quality, and brake in the cylinder. The recognition of annual sales increases year by year. At present, the customers who purchased the Valin Star Carriage all requested the deployment of the Hanma engine. In March this year, the HuaLing vehicle equipped with its own Hanma engine was more than 70%.
The author understands that from 2015 onwards, this branch company has saved manpower and time costs by improving the process, increased suppliers, introduced price competition mechanisms among suppliers, and reduced procurement costs; Production, reduce the frequency of replacement fixtures and procedures, reduce manufacturing costs; make full use of changes in outdoor air temperature to regulate production, minimize air-conditioning use time, save energy consumption, and reduce resource costs...
A series of effective measures have led to a substantial reduction in the manufacturing cost of the whole machine and shortened delivery time. Due to the cost reduction, the economic benefits of the single machine have not been reduced, and the average selling price per market has decreased by nearly 5,000 yuan, making the product's cost-effectiveness more competitive in the market.
Aiming at the market demand and adjusting the product structure in a timely manner is another factor in the prosperous production and sales of the Hanma engine. With the adjustment of the domestic economic structure, the tractor truck market of the heavy truck market, such as port logistics vehicles, coal trucks, and hazardous chemicals vehicles, is relatively easy to sell. In response to market changes, the Hualing Xingma Group has launched the Star Kemah H9 and Hanma in time. H6, Lingma H3 and other series models, because the series of models with high safety, comfort and light weight and other characteristics, into the market, it is welcomed by customers at home and abroad. In addition, the engine is equipped with different horsepower segments such as the Hummer's 10-liter 345, 375, 420 and 12-liter 350, 380, 460 and so on. At present, this series of models is widely acclaimed in the market. As the country has vigorously advocated the development of new energy vehicles, the engine branch has also developed and launched natural gas engines in a timely manner, and it has also been put into the market in batches with high recognition.
The author was informed that the current Hanma engine is sold at a production capacity of 10,000 units per year. In March, the production line is already at full capacity.
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