Two-digit growth and double-digit decline co-exist: car companies learn half a year PA VS slag

In the rainy days, the auto companies ushered in the annual mid-term exam. With the performance of the first half of the year, whoever is learning tyrants and who is studying slag, it is self-evident.

Even in the case where the growth rate of the passenger vehicle market in China has slowed down significantly, the number of auto companies that have grown by more than double digits year-on-year is not uncommon. Geely Automobile, Guangzhou Automobile Passenger Vehicle, SAIC Passenger Vehicle, FAW Car, Dongfeng Honda, Guangzhou Automobile Honda, Beijing Benz, BMW Brilliance, Lexus, Volvo, Cadillac, and Jaguar Land Rover all achieved double-digit growth. Among them, Geely achieved a double harvest of sales and profits.

To celebrate with a toast, there is a sense of grief, and the automobile has never been so. There are also plenty of auto companies that have fallen by more than double digits year-on-year. Chang'an Ford, Beijing Hyundai, Dongfeng Yueda Kia, Shenlong Automobile, JAC, Zhongtai, Beijing Automotive, BYD and other companies are on the list. Among them, Beijing Hyundai, Shenlong Automobile sales in the first half is even closer. The Audi brand, which had dominated the Chinese luxury car market for many years, also left the examination room in the first half of the year with a 12.2% year-on-year decline in performance, reinterpreting the old Chinese saying of “turning feng shui”.

Bachelor Group

Geely: sales and profits fly together

Although not the company with the highest growth rate, Geely can definitely be regarded as the most eye-catching company. In April, the LYNK & CO brand was released. In May, the largest auto company in Malaysia, Proton and its subsidiary Lutes, was acquired. In July, it announced that it would build a joint venture technology company with Volvo.... Great actions one after another, each one Make the car circle hot for a long time.

The release of the semi-annual results was also referred to as the good news by the company. Data show that in June, Geely Automobile sold 88,773 new cars, an increase of 91% over the same period of last year. Bo Yue, Dorsett GS, New Di Hao, new vision, vision SUV five models over 10,000. In the first six months of this year, the cumulative sales volume was 530,627 units, an increase of 89% over the same period of last year, and achieved 53% of the annual target of 1 million vehicles. At the same time, Geely Automobile announced that it will increase its annual target for 2017 to 1.1 million vehicles.

What is more encouraging than the growth in sales is the increase in profits. As of June 30, 2017, Geely Automobile's net profit increased significantly in the first half of 2017, which represents an increase of more than 100% compared to the first half of 2016. The main reason for the growth of Geely's performance can be attributed to a substantial increase in sales revenue during the period, that is, a significant increase in overall sales volume and improvement in product mix. Based on the further improvement of the full-year target, Geely Automobile will continue to exert its force in the second half of the year. On July 6, the new small-size SUV Vision X3 exposed the official map, and the Geely SUV camp further expanded. Geely will also launch a new SUV in the fourth quarter, while the new Di Hao, the new vision and the vision SUV will also usher in an upgraded version of the "3.0 generation" standard.

SAIC Passenger Car: Creating the fastest growth rate of mainstream car companies in China

With an increase of 113% over the same period of last year, SAIC passenger cars in the first half of 2017 set the fastest growth rate of mainstream car companies in China.

Contrasting with the slow progress of the overall auto market, SAIC Motors has been accelerating the pace of innovation and successively launched the world’s first Internet Roveway i6, the first Internet SUV MG ZS, and the world’s first pure electric Internet SUV. Many Internet cars such as the Roewe ERX5 had strong sales in the first half of the year with sales of 233,600 units and 113% year-on-year growth. At the same time, a number of hot Internet car sales have made SAIC the world’s largest car company with the largest proportion of Internet cars. It has successfully created a new trend in Internet car sales, and achieved a double harvest in terms of sales volume and reputation, winning from SUVs to cars, from new energy sources to the Internet. The "full house" of the car.

Based on the market and user needs and feedback, SAIC is continuing to introduce new products. The concept car MG E-motion Concept and Roewe Wings Vision-E Concept, which have been unveiled at Shanghai Auto Show, will also be mass-produced in the future. Bring more intelligent travel options.

Guangzhou Automobile News: SUV walks on two legs of a car

From January to June of this year, Guangzhou Automobile's Chuanyu sales rose against the market, accumulating sales of more than 250,000 vehicles, a sharp increase of 57.7% year-on-year, and the growth rate far exceeded the industry average.

Unlike some companies that rely heavily on SUVs to achieve sales performance, GAC passenger vehicles insist on SUVs and cars walking on two legs. After the listing of the flagship luxury 7-seat SUV, the Chuanqi GS8, it broke the ceiling of 200,000 Chinese brand prices in one fell swoop, and sales in March and April continued to break 10,000. Recently, Chuanqi GS8 won the CNCAP five-star safety evaluation with a score of 57.7, becoming the “safety champion” of medium and large-sized SUVs since C-NCAP adopted the new test standard. The Chuanqi GS4 has been listed since April 2015. Its cumulative sales volume has reached 630,000 units, with an average monthly sales of nearly 30,000 units. It has continued to lock into the top two of the SUV market and become one of the very few high-quality Chinese brands with a price range of 100,000 to 100,000. paragraph".

Chinese brands want to achieve a curve overtaking, relying solely on SUV is obviously not enough, the balanced development of cars and SUV is the way to victory. As a flagship masterpiece with five years of research and development, Chuanqi GA8 has successively served the international high-level conferences such as the National Two Conferences, Xiamen Chamber of Commerce, Asia-Europe Expo and the G20 Summit after being listed, and has been hailed as “China's high-end manufacturing business card” by the industry. "Family style driving" passed the GA6, which sold 3016 vehicles in June, surging 251.9% year-on-year.

It is understood that in the second half of the year, heavy models including the GS7 and GS3 will be listed one after another, and GAC's product matrix will also be more complete.

FAW Car: Over-reliance on Mazda

According to the data of the FTA, FAW Car sold a total of 106,800 vehicles in the first half of this year, an increase of 37.8% year-on-year. In the case of a slight increase in the passenger vehicle market, FAW Cars can maintain an increase of more than 30%, indicating that its upward momentum is quite strong. Moreover, FAW Car has recently released its 2017 first-half performance forecast. It is expected that the company's net profit will reach 270-330 million yuan in the first half of the year, compared with a loss of 826 million yuan for the same period last year.

However, if we analyze the sales structure, we will find that in the cumulative sales of 106,800 vehicles in the first half of the year, the sales volume of Pentium's own brand Pentium is only 45,600 units, accounting for about 40%, and the remaining 60% of sales are from joint venture brands. FAW Mazda. According to FAW Car official data, FAW Mazda's total sales reached 58,800 vehicles in the first half of this year, a year-on-year increase of 92%.

This year, personnel changes in FAW Car are frequent. However, when independent brands such as Geely and Chuanqi made great strides, FAW, which has a solid history, has never been able to find its place in market competition. FAW Car only supports FAW Group's strong technical strength and constantly improves its product line layout, so that it is possible to give it a go in the fierce market competition.

Dongfeng Honda: Upgrading Annual Sales Target

According to data released by Dongfeng Honda, 313,343 units were sold in the first half of this year, an increase of 26.8% year-on-year. According to the annual sales target of 650,000 vehicles in 2017, Dongfeng Honda has completed 48.2% in the first half of the year. Although not more than half, Chen Binbo, executive deputy general manager of Dongfeng Honda Automobile Co., Ltd., made it clear: “This year our sales target has been adjusted from 650,000 units to 680,000 units or more.”

At the beginning of this year, Dongfeng Honda launched new jade, new thinking platinum Rui Rui · hybrid models, UR-V, etc., a series of new products so that the sales of Dongfeng Honda continued to grow rapidly. Among the many models, the small SUV model XR-V is one of the main sales models. Its monthly sales in June was 15,598 units, and its total sales volume in the first half of the year was 76,774 units. It was the leading position in the joint venture small SUV market. Civic is worth mentioning. In the compact car market with a price cut, the price of the Civic terminal is very strong. It is still selling well without price cuts. In June, Civic sold 16,195 vehicles. In the first half of this year, the total sales of Civic were 83,064. On July 9, the former joint venture SUV market was overwhelming—a new generation of CR-V was listed. Compared with the old model, the overall configuration level has significantly improved and it should make a great contribution to Dongfeng Honda's sales in the second half of the year.

After increasing its sales target, Dongfeng Honda has already completed 46% of its target in the first half of the year. According to the growth of more than 26% in the first half of the year, if this growth momentum continues in the second half of the year, the sales target should not be difficult to complete.

Guangzhou Automobile Honda: Accord, Bin Zhicheng major contributors to sales

In the first half of the year, Japanese cars blossomed, and Honda’s two joint ventures in China increased by more than double digits. Guangzhou Automobile Honda official data showed that from January to June, cumulative terminal sales of 33.73 million units, an increase of 13.9%.

Among them, the cumulative terminal sales of Accord and Primo in the first half of the year were 76,425 units and 71,092 units, respectively, which contributed to the sales contribution. Coronado and Fit also achieved the sales performance of the same class and became the most important aids in the first half of the year; The domestically-made strategic model CDX continued its good momentum since its listing, helping Guangzhou Automobile Acura's sales reached 6,500 units in the first half of the year, an increase of 442% year-on-year.

Following the release of a new brand slogan “Let the dream go further” last year, GAC Honda promoted brand activation activities in the entire field. At the same time, in terms of technology, Guangzhou Automobile Honda relied on Honda's strong technical research capabilities to complete its full-engine power layout covering direct-injection, naturally-aspirated, hybrid, and turbocharged vehicles.

Lexus: 6 Million Sales in Half a Year

Lexus officials did not disclose semi-annual sales data. According to other media reports, sales of Lexus in the Chinese market in June were 10612 units, a year-on-year increase of 21.1%. Among them, the sales volume of hybrid vehicles reached 2572 units, accounting for 24.2% of the monthly sales. In the first half of this year, Lexus’ sales in China reached 60,511 units, an increase of 31.0% over the same period last year. Following last year's annual sales exceeded the 100,000 mark, Lexus' performance in the first half of this year is still eye-catching, and Lexus sales are expected to reach new heights this year.

From January to May this year, Lexus’s three main sales models in China are ES, NX and RX. In the second half of the year, Lexus plans to launch three heavy models, including the flagship new LS, the flagship sports car new LC and medium-sized SUV - the new NX. In addition to new products, during the Shanghai Auto Show this year, Lexus officially announced the brand slogan "Unknown, Unexplorable" and the new "Hybrid and Hybrid" named for Hybrid Technology. It is Lexus' branding and marketing. Further localization.

Volvo: It will eventually reach 100,000 targets

According to data released by Volvo Car Group, China, as the largest single market for Volvo Cars, saw sales volume increase by 27.6% in the first half of the year, and sales growth for the month of June reached 30.9%, continuing to lead the global market. At Volvo's annual media conference, Chen Lizhe, general manager of Volvo Car Group Greater China Sales, stated that Volvo’s sales volume is expected to reach 100,000 vehicles or even higher this year.

The 100,000 targets have been a challenge for Volvo in recent years. This year, Volvo can finally be proud. As the market demand for the S90, XC60 and S60L models continued to increase, the monthly sales of Volvo Cars in the Chinese market exceeded 10,000 units, reaching 10,113 units. The June sales figures showed that the entire new generation of 90-series products had a strong performance, and in particular, the XC90 achieved a record of 7,972 cars and was among the top three Volvo car sales. It is worth mentioning that the V40/V40 Cross Country followed closely behind the sales of 9,434 units in a single month, showing Volvo's outstanding performance in the segment of the station wagon.

In September, the upcoming S90 T8 Excellence three-seat version will be a top priority. Volvo will maintain the rhythm of releasing two new cars each year. Apart from the XC60, which is about to show up at the Guangzhou Auto Show this year, the XC40, which is about to enter the market next year, is also receiving attention.

Cadillac: Fourth place for price change

In the first half of the year, one of the major changes in the luxury car market in China was that Audi lost the championship, and the other was that Cadillac broke record sales, rushed to fourth place, and gradually narrowed the gap with the first camp.

From January to June this year, Cadillac sold 80,795 vehicles in China, an increase of 71%. More than double digits have been growing for 16 consecutive months. As a flagship model, with the introduction of plug-in hybrid models and the upgrade and addition of 2017 models, CT6 sold 4794 vehicles in the first half of the year, an increase of 96% year-on-year. SUV XT5 has an average monthly sales of more than 5,000 units, with a cumulative sales volume of 30,405 units, an increase of 323.4% year-on-year, ranking the top three in monthly sales for the medium-sized luxury SUV market.

Such glorious performance is enviable, but if you consider a substantial price reduction, everything seems less beautiful. It is understood that Cadillac's terminal models offer an average of about 40,000 yuan, and the discount rate of some models is close to 100,000 yuan. In the second half of the year, Cadillac did not launch new models. Low-cost sales is not a long-term solution. Perfecting product lines and accelerating vehicle replacement are the last resort.

Jaguar Land Rover: Best Half-year Performance in History

Jaguar Land Rover official data showed that in June, its sales in China reached 12004 units, up 65% year-on-year; at the same time as the best historical sales in June, Jaguar Land Rover also won consecutive sales for the 18th consecutive month.

In the first half of the year, cumulative sales of Jaguar Land Rover achieved a 26% year-on-year increase, which also set a record for the best sales in history. From January to June, Jaguar delivered a total of 19,778 vehicles, an increase of 144% year-on-year; Land Rover brand sales also reached 47,325, and Jaguar Land Rover sold 67,103 units in half a year. During the Shanghai Auto Show this year, Pan Qing, president of Jaguar Land Rover China, predicted that Jaguar Land Rover's growth this year will be higher than last year's 31%, but from the first half of the year, Jaguar Land Rover's performance is still far from expected.

Compared to the later Cadillac Cadillac, Jaguar Land Rover's product matrix is ​​relatively complete, but not many domestic models, only Jaguar XFL, Land Rover Range Rover Aurora, Land Rover found three God line. Although imported models are more abundant, prices are not advantageous. Accelerating localization should be a quick way for Jaguar Land Rover to further increase sales.

Slag group

Chang'an Ford: sales, profits fell

According to the "Voluntary Information Disclosure Announcement on Changan Ford's Performance" issued by Changan Automobile, in the first half of this year, Changan Ford's operating revenue fell 13.89% year-on-year to 49.423 billion yuan; net profit plummeted 31.98% year-on-year to 6.239 billion yuan. In terms of sales volume, Changan Ford sold a total of 373,000 vehicles in the first half of the year, a year-on-year decline of 11.94%.

From the model point of view, sales of various models of Changan Ford are almost falling. For the first half of the year, Fox, whose absolute sales force was the main force, sold 80,853 units, a year-on-year decrease of 11.8%. Even more distressed is the Maverick. Former Wing Tiger, which once ranked among the top sellers in China's SUV sales, sold only 36,900 units in the first half, down 34.4% year-on-year. This kind of achievement is based on the large-scale official drop in April. In April, the total price cut of Mighty Tigers ranged from RMB 5,000 to RMB 18,000. At the dealer level, it was already more than the official reduction rate. With a cash discount of RMB 40,000, it could also be sent for decoration.

Although Chang'an Ford's decline is related to the sudden slowdown in the growth of the Chinese auto market this year, it has many problems. The slow delivery of new products is a major cause, and the failure to timely improve quality issues such as broken shafts is another major cause. In the second half of the year, Changan Ford still has no new products to launch. It is obviously not easy to reverse the current unfavorable situation and achieve growth.

Beijing Hyundai: Sade is just a fuse

Beijing Hyundai, which has been ranked in the TOP5 of automobile sales for a long time, sold only 301,000 vehicles in China from January to June, down 42.4% year-on-year. Among them, the sales volume in the Chinese market in June was 35,049, a year-on-year drop of 64%.

Some people blamed Beijing Hyundai for this year's cliff-slip decline. In fact, even without Saad, Beijing Hyundai’s products once graced its own brands as it continued to rise, Japanese car companies fully recovered, and joint ventures and luxury brands continued to descend. Value + cost-effectiveness has gradually lost its advantage.

On the value of Yan, Geely, Chuanxi are not lost in modern times. On the cost performance, independent brands are not only cheap, all kinds of collision evaluation has scored high points, and the interior and quality are directly aligned with the joint venture. The appearance of Beijing Hyundai products has remained at the level of "Fluid Sculpture" a few years ago. Neither has the technology been as deep-growing new energy as the Japanese cars, nor is the turbocharger introduced earlier than the German and American lines.

This year, Beijing Hyundai plans to sell 1.25 million vehicles. In the first half of the year, it only completed 24%. In addition to downgrade targets, Beijing Hyundai has not yet come up with a clear market response.

Dongfeng Yueda Kia: Executives cut salaries

Like his brother, Beijing Hyundai, Dongfeng Yueda Kia’s sales have also “slipped.” According to data from the National Passenger Vehicle Market Information Association, during the first half of this year, Dongfeng Yueda reached a total of 121,700 vehicles sold, a 55% year-on-year decline, and only completed 18.5% of the 700,000 sales target set at the beginning of the year.

In addition to the common problem of Korean cars, Dongfeng Yueda Kia also faced the crisis of dealers' collective "reverse". In February of this year, veteran Su Nanyong, who had served for 8 years in Dongfeng Yueda KIA, was called to “fire” but the miracle did not happen. Since the beginning of this year, the discount rate of each model of Dongfeng Yueda KIA has been very strong. The discount rates of K3 and K4 have exceeded 20,000 yuan and K5 has exceeded 30,000 yuan. Even if the KX7 offer listed this year reaches 20,000 yuan, sales are still sluggish.

In the absence of a more effective method for a short period of time, as the general manager of Dongfeng Yueda Kia, Su Nanyong has issued a “military order” for wage reductions, that is, all ministerial or above officials, who voluntarily return 10% of their wages from July onwards. Investing in the sales promotion of franchise stores. Even so, Dongfeng Yueda KIA is also destined to miss the goal of selling 700,000 vehicles this year.

Shenlong Motor: Sales crashed and turned too hard

Although PSA Group’s sales volume has increased globally, it has fallen sharply in China. According to the sales data released by Dongfeng Motor Group, the sales volume of Shenlong Motor in the first half of the year was only 147,800 units, a year-on-year decrease of 48.23%. This trend is comparable to the Korean cars that are in dire straits.

In fact, Shenlong Motors has been declining since the previous years. In 2016, the overall growth of China's auto market reached double digits, while Shenlong Motors declined 15.54% year-on-year. The reason for this is that product problems are the first to come. "The chaotic positioning of products is a major issue for Shenlong Motors," an industry analyst said. From the price of several million to 20 million yuan, there are about 67 models. Because the price and product characteristics are difficult to open, these models compete with each other and invade customers and squeeze each other's living space. In terms of product pricing, the problem of Shenlong Motors is to overestimate oneself on the one hand, and there is no clear and long-term planning on the other. In addition, the slow speed of product replacement is also a major issue for Shenlong Motors. For example, the new C5 that was listed soon has not been replaced for 8 years. During the period, the product image and product prices continued to go down, which was very unfavorable to the sales of the new C5.

Personnel tossing has also done a lot of damage to Shenlong Motors. From 2016, the management of Shenlong Motors has changed frequently. And this adjustment did not bring about the improvement in sales, but this year it became even more intense. "The adjustment period is too long and people's hearts are scattered." Insiders told the Beijing Youth Daily reporter.

Jianghuai: Cheng also SUV, defeated SUV

In the first half of this year, the cumulative sales volume of Jianghuai Automobiles was 127,700 units, which was a year-on-year decrease of 40% compared with 188,600 units last year, and completed only 28% of the 400,000 units' annual sales target.

Jianghuai, which had achieved remarkable performance with SUVs, also lost to SUV this year. As the main sales force of JAC SUVs, in 2016, Ruifeng S3 sold a total of 198,000 vehicles, accounting for 72.5% of the total sales of JAC 273,000 SUVs. However, at the beginning of this year, the sales of Refine S3 declined month by month. Only 30,000 units were sold in total, which was less than the sales volume in the two months of 2016. In addition to S3, sales of another SUV Refine S2 also continued to decline. It fell from 6,160 in January to 1,313 in May. In the first half of the year, Ruifeng S2 accumulated sales of 15,500 vehicles, a year-on-year decrease of 46.55%.

Sales of mid- to low-end SUVs dropped sharply, while the mid-to-high end SUV Refine S7 has not yet fully entered the market. Jianghuai is really lackluster in the SUV market.

The only bright spot is new energy vehicles. In June, sales of JAC's pure electric passenger cars increased by 122.46% year-on-year to 3,001 units. In the second half of the year, JAC will continue to develop new energy sources and introduce iEV7S, iEV7E and iEV7T models. It will not be a problem to reach 30,000 vehicles by the end of the year. In addition, on June 1st, JAC and Volkswagen signed a joint-venture contract in Berlin, Germany. Both parties intend to jointly invest in the establishment of JAC Volkswagen Automotive Co., Ltd. to jointly explore the new energy automobile market in China.

BAIC: Saab brand fell seriously

When Beijing Automobile's new energy auto sales were overbearing, the sales of Beiqi's fuel vehicles were losing ground.

According to statistics, the sales volume reached 457,000 vehicles last year, an increase of 35.59% year-on-year in Beijing. This year, sales have dropped sharply. From January to June, Beijing Automotive sold only 105,200 vehicles, down 43.79% year-on-year.

Haobao brand is the sales pillar of Beijing Auto. In the first two years, small-sized SUVs such as the Saab X35 and X25 had sales of more than 10,000 units each month. However, this year, sales of the Shenbao X35 single month fell to less than 3,000 vehicles. The single-month sales of the Saab X55 and Saab X65 fell to several hundred units, and the sales of the Saab X65 for many months were zero. In addition to the SUV models, sales of the Saab D50, D70, and D80 are also dismal. There is currently no monthly sales of more than 100 vehicles.

However, the newly designed Shen Bao D50 has been released at this year's Shanghai Auto Show and will be available in September. This car has intelligent networking, human-computer interaction and a new design language. However, after the listing, we must go through the ramp-up period of production capacity and sales volume. It is estimated that the contribution to the sales of Beiqi this year will not be too big.

BYD: Fuel truck drags back

According to the data of the association, BYD returned to the top of domestic new energy sales in May, and once again renewed its sales of new energy in June for 11 months with a sales volume of over 110,000 units in a single month. Thus, in the first half of 2017, BYD The performance of 34,634 vehicles under pressure from BAIC New Energy will steadily become the champion.

However, if we look beyond BYD's overall sales, the landscape of new energy vehicles will not be able to hide the embarrassment of 15% year-on-year decline. In the first half of this year, BYD completed sales of 184,000 vehicles, compared with 216,000 in the first half of last year.

For a long time, people have been paying attention to BYD's brilliant achievements in new energy models, but they have neglected their difficulties in fuel vehicles. Even when the SUV is still growing at a high speed, BYD's S7, Song and Yuan sales cannot be said to be good. In the first half of the year, S7 sold only 14,000 units, while the yuan also had only 11 800 units.

Even if it is a strong new energy vehicle, BYD is not a matter of peace of mind. Apart from Beiqi New Energy, which has been in vain for a long time, the Roewe ERX5 launched by SAIC Passenger Vehicle is a strong competitor. In addition to Geely, Chang'an, and even Tesla, which is to build a factory in China, BYD is also facing considerable pressure on new energy sources.

Audi: And see what happens in the second half

In the double-digit growth of the luxury car market, Audi has lost 12% of the losers. FAW-Volkswagen Audi official data show that from January to June this year, Audi brand cumulative sales reached 257,600, a year-on-year decrease of 12.2%.

The reason is that SAIC Audi is the first to bear the brunt of the incident, but Audi's own problems, such as the decline in product strength, and the exchange of sales for only a large discount, cannot be ignored. As the “SAIC Audi” incident settled, Audi's overall market performance began to pick up. In June, Audi sold a total of 51,600 vehicles, which was a year-on-year increase of 2%. This is the first time since December last year that sales have achieved year-on-year growth.

In the second half of the year, FAW-VW Audi will have a lot of new products to join. In September, the new Audi RS3 will be launched. The Audi A4L's product lineup will be further expanded and models with a 1.4T engine will be on the market. However, it will take a long time for Audi to win the championship.