The spring industry in the automotive market is eager to unplug the “weeds”

The auto market continued to decline, and “selling money without making a car, making money from repairing a car” has become the consensus of the automotive circulation industry practitioners, but the automotive aftermarket with huge potential has been hit by a long-term mess that has not been able to expand.

Last week, at the 2012 China Automotive Consumption Forum, Song Tao, deputy director of the Expert Committee of the China Automobile Dealers Association, said that the association is striving to come up with industry standards in related fields in the first half of this year.

However, related companies are not optimistic about this. Takamatsu, a person in charge of a chain of auto repair shops in Beijing, said in an interview with reporters that after-sales market profits are indeed high, but the phenomenon of disorderly competition is serious. It has been several years since the country’s policies and industry standards were awaited.

After the profits will be transferred, the market auto market will enter the “winter”, and the market will be refreshed.

Yu Yuanyu, vice president of the China Automobile Dealers Association, publicly stated recently that after-sales service profit is three times that of vehicle sales. It is expected that the Chinese auto aftermarket will increase to approximately 490 billion yuan by 2012, representing a compound annual growth rate of 26.9%. By 2016, it will exceed 700 billion yuan.

The slowdown in the growth of new car sales is fueling the transformation of China’s automobile economy from a sales model to a service model. Most car dealers have realized that the automobile market consumption will usher in the peak period.

Liu Jiabing, aftermarket leader of China Zhengtong Automobile Service Holdings Co., Ltd., said that the profits of distributors' new car sales are declining. The future of auto dealers is based on auto sales and after-sales services, creating new profit growth for financial insurance and auto transformation business. point.

In mature markets abroad, the sales profit of the entire vehicle accounts for about 20% of the profits of the entire automotive industry, and the profit of spare parts supply accounts for 20%, while the profit of 50% to 60% is generated in the service sector.

At present, among domestic automobile sales, vehicle manufacturers account for about 43% and accessories account for 37%. The proportion of services is too small, dealers account for 8% of retail sales, and services only account for 12%. It can be seen that there is a huge room for growth in the automotive service market.

Industry experts even predict that the current proportion of car purchases in China is as high as 80%. Once China's first car purchase ratio has dropped to 50%, the capacity of the “aftermarket” will be even greater.

Foreign companies have eyeed this market, Bosch has established more than 500 auto repair shops in China, and Japan’s largest automotive supplies dealer “Yellow Hat” plans to increase the number of Chinese direct sales stores and franchise stores to 500 by 2015 , The maintenance chain company AC Deco, a subsidiary of the US General Motors Group, is currently located in major domestic cities. According to incomplete statistics, at least 30 foreign well-known automobile service companies have plans to enter the Chinese market.

Faced with the landing of many foreign-funded enterprises, private domestic enterprises have also begun to set foot in the automotive aftermarket. Beijing Chinap, Zhengda Fortis, CRRC Auto Repair, Che Jue Shi and other chain companies have risen one after another.

According to a report released by the National Automobile Development and Reform Commission of the National Development and Reform Commission, China’s automotive supplies market reached 430 billion yuan in 2011, and the total number of automotive supplies in 2012 is expected to exceed 550 billion yuan. More than 10,000.

Some media have made rough statistics. In the automotive supplies market, the profit rate of on-vehicle automotive products is about 50%; that of car waxes and seat cushions is 90% to 110%; and that of automotive perfumes is as much as 500%.

However, there is still no national chain brand that has a large market advantage and consumer awareness in the automotive aftermarket. Corporate development faces many difficulties such as credit crisis, lack of industry standards, and lack of talent.

Disorganized situation to be regular "4S shop in the sale of this piece of profit is very high, my goods with the same 4S shop supply." Gao Song said, with a single foot pad as an example, the same product, in the brand 4S shop, the price of 1,000 yuan, In his chain store, it only sells for 600 yuan. The fake and shoddy products in Auto Parts City and roadside auto repair shops abound, and the prices are high and low. "Looking at the floor mat that looks like that, selling 100 yuan is also more."

Price confusion is a major and persistent problem in the automotive aftermarket. On the one hand, due to the low recognition of related products by auto consumers, the market is in an early stage of development. What is more important is that the laws and standards for automobile maintenance are extremely imperfect. The entire domestic auto market is in a regulatory vacuum.

According to the reporter's understanding, even in the auto parts field, there are no guidelines for the nature of the industry, and in the areas of auto-cosmetics and auto supplies, there is no standard, regardless of quality standards or pricing standards.

“Before all parties did not pay enough attention to the aftermarket, the country did not have policy support, the industry lacked uniform standards, formal enterprises were hit hard in the chaotic market, and the auto aftermarket did not grow with the growth of the auto market. Produce economies of scale." Takamatsu told reporters frankly.

The issue of spare parts sales, lack of standards for after-sales maintenance and other issues have become an important factor hindering the rapid development of China's auto market. Gu Xianghua, deputy secretary-general of the China Association of Automobile Manufacturers, said that the industrial structure of the automotive aftermarket is too fragmented and it is in urgent need of adjustment, but “the regulation of the entire industry and the integration of the formats is an arduous process.”