In the successively released 2015 annual transcripts, due to the impact of the macro economy, many domestic lighting companies have experienced varying degrees of performance decline. Among them is Foshan Lighting, which has been focusing on LED lighting and has been in the middle of the past year. 1. In 2015, the global environment was restricted, and 20% of LED companies left. In fact, looking at the global economic situation in 2015, we can find that the whole year was still in the deep adjustment period after the international financial crisis, and the growth momentum was limited. According to the analysis of economic experts, in the foreign economy, although the US economy is slowly recovering, the major economies are unevenly heated, geopolitical risk factors occur from time to time, making the road to economic recovery still bumpy; in contrast to the domestic economy, The impact of many factors such as economic restructuring, insufficient demand and overcapacity is also facing the lack of investment growth, the downward trend of related industries, and difficulties in business operations. It is understood that in recent years, due to the gradual transition of the lighting industry to the era of LED lighting, the market has experienced explosive growth, attracting a large amount of capital in society, and the new suppliers have sprung up. However, by the end of last year, the growth rate of the industry has experienced a significant slowdown for the first time. Relevant statistics show that the total output value of China's LED industry in the year was 396.7 billion yuan (excluding China's Hong Kong, Macao and Taiwan regions), an increase of 15.1% year-on-year, and the growth rate was down 15.5 percentage points from 2014. Among them, the upstream chip output value is 13 billion yuan, the midstream package output value is 64.2 billion yuan, and the downstream application output value is 319.5 billion yuan. It is true that for many LED companies, 2015 is indeed a tormenting year. In this year, the demand for traditional lighting products market continued to decline rapidly. After the rapid development and replacement of LED lighting in recent years, the development speed slowed down, and the homogenization competition and price competition of industrial products further intensified. In fact, due to the fluctuation of exchange rate in the international market, China's LED lighting export growth rate has slowed down at the end of 2014. In 2015, due to the low global economic climate, China's LED lighting demand is weak, although in May-July Demand has risen, but oversupply and market competition in the first half of the year has led to a general decline in the price of the LED industry chain by 30-50%, and the price of international corporate products has also fallen by more than 20%. Some LED industry research institutes have said that due to the double impact of slowdown in demand and increased competition, it is expected that more than 20% of the total number of LED-related companies will withdraw from the market in the whole year. Although the real data is doubtful in the industry, but in 2015, due to the fierce competition such as price war and product homogenization, it can be seen that a large number of small and medium-sized LED enterprises have gradually withdrawn, causing some bankrupt enterprises to sell inventory at low prices. The market has created an impact and has created a vicious circle. This has led to the polarization of enterprises in the industry: the big ones will be Evergrande, and the small and medium-sized enterprises that are not at the juncture of life and death will have to leave.
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