The end of 11 years of joint venture long-distance running of the new FAW Jiefang Dachai officially born!

From October 20, 2018, FAW Jiefang and Deutz AG will no longer have a joint venture relationship. Instead, Deutz FAW Dachai will be changed to a wholly-owned subsidiary, and the new FAW Jiefang Dalian Diesel Engine Co., Ltd. officially Born.

On October 20, 2018, FAW Jiefang and German Deutz AG reached an agreement on the equity change and follow-up strategic cooperation of the joint venture company Deutz FAW (Dalian) Diesel Engine Co., Ltd., Assistant General Manager of FAW Group, Chairman of FAW Jiefang Mr. Hu Hanjie, Secretary of the Party Committee and Mr. Hiller, President of Deutz, signed the change of the equity of Deutz FAW Dachai and the strategic cooperation agreement.

Mr. Hu Hanjie, Assistant General Manager of FAW Group, Chairman of the Board of Directors of FAW Jiefang and Secretary of the Party Committee, and Mr. Hiller, President of Deutz, signed the change of the equity of Deutz FAW Dachai and the strategic cooperation agreement. Mr. Hu Hanjie, Assistant General Manager of FAW Group, Chairman of the Board of Directors of FAW Jiefang and Secretary of the Party Committee, and Mr. Hiller, President of Deutz Co., signed the Deutz FAW Dachai Equity Change and Strategic Cooperation Agreement.

After the signing ceremony, Hu Hanjie said that although the joint venture relationship has been terminated, the two sides will continue to strengthen cooperation in their main business based on the principles of current, future-oriented, complementary advantages and common development, and mutually recognize each other in cooperation. The strategic position is to achieve synergistic development in many aspects and achieve the strategic goal of mutual benefit and win-win. In the long-term future, FAW Jiefang will continue to maintain close and in-depth cooperation with German Deutz in trademark use, commission processing, technical support, sales, service, procurement, resource sharing, publicity and promotion, and study and study. At the same time, China and Germany will also support each other's development, publicize the image of the other party, maintain the reputation of the other party, expand the scope of cooperation, and open a broader road of cooperation. I believe that the relationship between the two sides will be more tight and create greater value.

Deutz FAW (Dalian) Diesel Engine Co., Ltd. was established in August 2007 by German Deutz AG and China FAW Group. The company has a world-class power platform, the leading products are C, D, E, H, K five series, power coverage of 80 ~ 340 horsepower, products with advanced, efficient, reliable, energy-saving, environmental protection and other significant advantages, is a variety of medium and heavy It is an ideal power for trucks, light vehicles, passenger cars and construction machinery.

Looking back on the 11-year joint venture process, both China and Germany have made great efforts in the joint venture company, and their development has also achieved fruitful results. The full commitment of both parties has enabled FAW Jiefang Dachai to possess the cutting-edge technology of FAW Liberation and German Deutz. The domestic mainstream engine factory, DK products quickly introduced into the market with excellent performance, and the sales volume of the joint venture in the third year exceeded 30,000 units. Customers all over the world, in the card market share of 20%, the top three, the school bus market share of 11%, ranked second in the industry; in the non-road high-end field has an absolute lead, of which, The market share of high-end road rollers is 24%, and the market share of tow pumps and vehicle pumps is as high as 63%, ranking first in the market. This is a valuable asset of the company. Closed a joint venture window and opened autonomous door. The strategic cooperation agreement signed this time is the best choice for both parties. Through the new cooperation, it will bring new development to Deutz and also be FAW. Liberation brings more market opportunities.

For FAW to liberate Dachai, this is a gorgeous turn, between change and change, is the inevitable result of vertical and horizontal, leading the market. Changed to the name of the company, renamed FAW Jiefang Dalian Diesel Engine Co., Ltd. by Deutz FAW (Dalian) Diesel Engine Co., Ltd.; unchanged is the eldest son feeling, FAW Jiefang Dachai will continue to contribute to the revitalization of the old industrial base under the guidance of liberation power. The change is the factory appearance, the plant area will carry out some new planning; the constant is the historical accumulation, the 67-year factory history is the accumulation of strength for the follow-up development of FAW Jiefang Dachai. The change is the institutional mechanism, which is transformed from a Sino-foreign joint venture to a domestic-funded enterprise; the constant is the positioning of the enterprise. FAW Jiefang Dachai is, as always, the powertrain manufacturing base of FAW Jiefang. The change is the product brand, from the joint venture brand to the independent brand; the constant is the competitive strength, the excellent genes of both China and Germany have been integrated into the blood of the enterprise. Changed to the organizational structure, FAW Jiefang Dachai will be deeply integrated into the engine business management system; the unchanged is the appearance of employees, FAW Jiefang Dachai will respond to the difficulties and challenges on the road of development with a high spirit. The change is the business process, the new enterprise adopts the new model; the constant is the efficient operation, facing the turbulent industry market, FAW Jiefang Dachai responds quickly and responds promptly, and seizes every development opportunity. Change is the management method, no longer foreign participation; the constant is the integration and upgrading, FAW Jiefang Dachai will be assisted and upgraded by all aspects of the Liberation and Engine Division. Changed to the image logo, Deutz's mountain-shaped logo will be replaced; the unchanged is the spiritual connotation, adhering to the FAW Eagle standard represents the fight for the sky, the wings of the wings.

The signing of this equity change and strategic cooperation agreement will have a far-reaching and significant impact on the future development of FAW Jiefang and Deutz AG. The two sides will jointly achieve a new leap through sincere cooperation, complementary advantages and resource integration. FAW Jiefang Dachai will also be put into the work with greater enthusiasm and confidence, start a new venture on the new platform, rebuild new glory, and be sure to achieve sustainable development and long-term success!

Reading volume: Source: Chinese network of truck: Lin Zheng

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