Recently, it has been learned from the market that Jiangling Motors, the traditional high-end light truck overlord, has re-emerged in a heavy attack. The company's Kaiyun series has launched a premium model, and the price has been reduced by 10,000 yuan on the basis of ensuring the same quality of the vehicle. As we all know, JMC Kaiyun light truck series has been known as high-end boutique models within the industry, with international brand image and good price, won the industry and consumers Shuoshuo reputation. Other brands in the industry continues to move up the price by the new environment, JMC light truck was frequently cut prices, this exactly why? Bring together Tell me what you find out.
Start another vitality, take the route Huimin <br> <br> light truck industry "premium version" of the concept in the beginning of JMC Shunda. In 2010, in the case of high-end light truck market prices generally rose, the JMC will be known as the "king of cost," the Shunda car straight down 10,000 yuan, the launch price of 61,800 yuan from Shunda premium version. Shunda premium version equipped with Isuzu 4JB1 Euro III engine technology, first-class product quality and quality assurance, with domestic commercial vehicle industry a comprehensive after-sales service, the price is much lower than many non Isuzu descent models, so that consumers vital Experienced the "beyond value" benefits, set off a storm of popularity of the country's high-end light trucks.
In July 2012, Jiangling Light Trucks made another leap and its premium model, the Kaiyun Series, also launched a premium version. The price dropped sharply once again, and the 66,800-odd value-added price gave the industry an uproar. In general, the Isuzu technology model symbolizes “high quality and high price†in the country. Both the brand image and the product quality are higher than those of other similar models by one to several grades. Therefore, the relative price will be higher. However, Jiangling Light Trucks' two rounds of “value storms†have fundamentally subverted this tradition.
Jiang Ling light brand Peng Lijun manager told reporters: "Good car sharing, affordable people" is Jiangling's commitment to the domestic light truck market. Jiangling took the lead in the introduction of Isuzu technology. Its outstanding sales record of 20 years in China continued to lead the light truck market, creating a new era of domestic high-end light trucks. Whether it is the performance of the entire vehicle, after-sales service, market share or reputation, it has become an industry model.
High with high-grade, high-end model significantly <br> <br> Jiangling Yun-kai since birth, has the perfect pedigree Isuzu: Isuzu original production line, the standard Isuzu 4JB1 common rail Euro III engines, Isuzu N series chassis strengthening, Isuzu MS-5B Transmissions, etc., and carried out more than 40 localization verification of more than 2 million kilometers. Manufacturers confidently inform consumers: under normal maintenance, 300,000 kilometers of vehicles are generally not overhauled, and there is no major overhaul of the engine or even 600,000 kilometers.
The introduction of advanced processes and technologies from Germany's Dürr automation coating lines, coupled with Ford's demanding quality management and R&D verification systems, ensured that Cayman's first-class quality was achieved. The quality of internationalization brings to the customer the added value of the final interest, which not only reduces the use and maintenance costs of the vehicle, but also further improves the grade and status of the vehicle. According to the conservative calculation of fuel consumption, frequency of maintenance, and residual value of used cars, Jiangling Kaiyun can be purchased for one in five years.
It is reported that, apart from optimizing the engine technology, Kaiyun Premium Edition also maintains the same standards for other parts and design as the original Cayenne models. This means that this so-called “new model†is actually the old model of the “small model.†Change money, big price cuts." On the basis of substantial price reductions, the international brand, excellent quality, fuel-efficient and durable core features remain unchanged, which undoubtedly greatly enhances the cost-effectiveness of this high-end light truck model. It is worth mentioning that Jiangling Kaiyun has many of the most relevant models of its class at the same level, such as the standard remote-controlled central locking system.
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