Recently, Shandong Province has promulgated the Implementation Plan for the Transformation and Upgrading of the Tire Industry in Shandong (hereinafter referred to as the “Projectâ€), setting new targets for the development of the tire industry, formulating guarantee measures, and proposing that the ratio of green tires to all products by 2020 50%. The author has learned from investigations in the past few days that as the largest tire-producing province in China, a number of large-scale tire companies in Shandong have accelerated their pace, optimized and upgraded their industrial structure, implemented technological innovation to cultivate brands, improved the development of industrial supporting clusters, and focused on promoting the transformation and upgrading of the tire industry.
Optimized and upgraded product structure is more reasonable
Tyre enterprises in Shandong Province have always taken product structure adjustment as a powerful starting point for the development of the industry. In recent years, the proportion of high-performance, low-profile, ultra-low-profile, high-speed semi-steel radial tires and tubeless steel radial tires developed by enterprises has increased significantly.
“However, compared with foreign companies such as Michelin and Bridgestone, there is still a certain gap in the quality and performance of tire products in our province, and there is no domestic-funded tire enterprise supporting mid-to-high-end international car brands of more than 200,000 yuan. The radial passenger car is mainly used to replace the market, and there are only two companies in the province, namely Linglong and Hauck. The aviation tires are in the research and development stage, said Zhang Hongmin, chairman of Shandong Rubber Industry Association.
Triangle Group Co., Ltd. is one of the leading enterprises of tires in Shandong Province. At present, it has an annual tire production capacity of 25 million pieces and a refining capacity of 500,000 tons. In 2013, it achieved operating income of 17.8 billion yuan and profits of 1.39 billion yuan. The company has built a national engineering laboratory for tire design and manufacturing processes. The products are sold in 160 countries and regions.
“In the next step, we will expand the manufacturing scale of adapted products according to the requirements of the “Programme†to fill the gap in the product line and realize the new manufacturing of green tires. In 2018, we will strive to replace the production capacity of 2 million commercial tires with passenger tires. It has a production capacity of 14 million pieces, an additional 8,000 pieces of giant radial tire production capacity, and a new production capacity of 100,000 radial tire production lines; the company's operating income has exceeded 30 billion yuan, said Wei Nan, deputy party secretary of the company.
For the future market, exquisite tires are also actively being laid out. Chairman of the company Wang Feng said: “Our company must also accelerate the pace of product structure adjustments. The Thai subsidiary has an annual output of 13.2 million, and Texas has an annual output of 12 million high-performance radial tires. This year, we have put into production. We will also quickly and steadily promote Guangxi. With an annual output of 22 million high-performance radial tires and other projects, Liuzhou plans to build a second and third overseas production base and the product layout will be more reasonable.â€
“I hope through the joint efforts of the industry, by the end of 2017, the proportion of green tire products in Shandong will reach 35%, the proportion of all steel radial tires without tubes will reach 50%, and the proportion of mid- to high-end semi-steel radial tires with medium and low profile and large rims will reach 40%. The proportion of mid- to high-end semi-steel radial tires for backbone enterprises will reach over 60%. By the end of 2020, the proportion of green tire products will reach 50%, said Zhang Hongmin.
Technological innovation brand fosters success
The brand plays a decisive role in the market share of tires and product prices. In the aspect of brand cultivation, the “Program†has formulated detailed objectives, and strives to have at least one company in the industry reach the top ten tire level in the world by the end of 2017; and strive to have two tire companies reach the top ten tire level in the world by the end of 2020. .
"Our products have a gap with international advanced companies in terms of technology. Therefore, we must speed up the pace of technological innovation, target foreign advanced products, and achieve rapid breakthroughs in key technologies and links," said Qiao Faxing, director of the Planning and Development Department of Shandong Petrochemical Industry Association. The brand awareness of tire companies in Shandong Province is lower than that of the world's major tire companies. Taking the tire products exported to the United States in 2013 from Shandong Province as an example, the price is only 80% of the average price in the US tire market.
In the next step, Shandong Tyre Industry will rely on the National Rubber and Tyre Engineering Technology Research Center and Delta, Delicates and other companies with independent intellectual property rights tire design theory to achieve a breakthrough in tire design theory; relying on Sailing Group to develop chemical refining process, multi-drum Molding machine technology, multi-composite extrusion technology; relying on soft-control share development online detection automatic grading technology, pneumatic system energy-saving technology; relying on Double Star to develop intelligent distribution energy-saving technology, rubber and sulfuric ACID odor removal technology, informatization energy measurement Management technology and other series of green technology; support Qingdao University of Science and Technology, the National Rubber and Tire Engineering Technology Research Center and other units, to explore the green tire automated production technology, technology support for the transformation and upgrading of the tire industry in Shandong.
Cultivating brands is inseparable from high-end products. Qingdao Sen Kirin Co., Ltd. is relying on high-end products to become China's first privately-owned company to obtain aviation tire production licenses, and it is also one of the few tire companies in the world to master the core technology of high-end aviation tires.
It is understood that Sen Lun Tire Co., Ltd. seized the huge commercial potential in the field of civil aviation tires, introduced top European technologies, and increased investment in research and development of civil aviation tires. It successfully researched and developed the Boeing 737 44.5×16.5 inch bias tires and successfully passed them. The airworthiness approval review, with its thorough product design and stable quality, complies with the requirements of all procedures and indicators for proper aviation certification, can completely replace similar imported products, and has broad commercial application prospects.
"In the future, we will continue to step up the pace of technological innovation and allow Sen Qilin's aviation tires to fly in the blue sky of the motherland," said Lin Xiaolong, general manager of the company.
Improve the supporting cluster development scale
“In order to accelerate the development of the industry, we must do a good job in upstream and downstream supporting industries and cluster development.†Zhang Hongmin said that in terms of tire upstream and downstream industrial chain construction, Shandong Province has achieved improvements in the areas of rubber chemicals, synthetic rubber, specialty rubber, and waste tire recycling. Important progress.
“At present, Shandong Province ranks second in domestic production of synthetic rubber, and also develops new rubber varieties such as isoprene rubber, rare earth butadiene rubber, soluble styrene-butadiene rubber and halogenated butyl rubber. The output of rubber chemicals accounts for more than 30% of the country's total. , And has the country's largest producer of accelerators, antioxidants, anti-coke agent, Carbon Black, steel cords, polyester cords and other skeleton materials also occupy an important position in the country, Shandong tire industry chain development is becoming more complete. "Zhang Hongmin said .
As a rubber auxiliaries manufacturer, Shangyu Chemical Company, Zibo Guorun Chemical Company and other companies actively promote the production and development of environment-friendly additives that meet the requirements of the European REACH Regulation. They have enhanced the development and application of environmentally friendly oil-filled device upgrades and rubber additive granulation technologies, resorcinol resins and other products, and developed products such as highly dispersed white carbon blacks and high-performance carbon blacks.
In addition, the rubber enterprises such as Jingbo Petrochemical Group, Yuhuang Chemical Company, and Shandong Huayu New Materials Co., Ltd. also accelerated the pace of technological innovation and accelerated the dissolution of styrene-butadiene rubber, isoprene rubber, rare earth butadiene rubber, halogenated butyl rubber and other specialties. Rubber industrialization process.
For tire recycling, Shandong Province encourages the development of circular economy in key manufacturing enterprises such as Delta, Linglong, Saizhou, and Double Star, establishes a domestic tire recycling network, and develops new environmental protection and energy-saving tire retreading technologies; Relying on the national waste tire comprehensive utilization industry Enterprises with access requirements, such as Laiwu Fuquan Chemical Co., Zouping Kaiyuan Chemical Co., Ltd., Shandong Qihe Plastics Co., Ltd., etc., can recycle waste tires that cannot be remanufactured and remanufactured during the tire refurbishment process; encourage the development of recycled rubber production, rubber powder Direct application, regeneration of rubber tail gas purification, waste rubber environmental protection and energy-saving pyrolysis and other new technologies and new processes.
“According to the “Programmeâ€, by 2020, the concentration of the tire industry in Shandong Province will be further enhanced, the capacity for independent innovation will be further enhanced, and the brand influence will be further enhanced. The product quality and performance of key enterprises will reach the international advanced level, and the global market share will increase to 20 More than % has become China's leading tire industry strong province. "Zhang Hongmin said.
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