Tesla’s electric whirlwind in China has not yet subsided, and more new energy vehicles have arrived. In September, BMW will soon introduce its i3 and i8 two electric vehicles; on September 10, Dongfeng Nissan's Qichen electric car morning wind will also be listed.
From September 1, 2014 to December 31, 2017, new energy vehicles will be exempt from vehicle purchase tax, covering domestic and imported new energy vehicles. The expansion of the policy dividend has undoubtedly strengthened the determination of multinational auto companies to develop new energy vehicles.
Standing with the multinational car companies on the seemingly new starting point of new energy vehicles, the independent brands that have taken the lead in the domestic market, in addition to the intensive introduction of new energy models, are also exploring new business models.
Influx of foreign brands of electric vehicles. Some media reports said that China's new energy vehicle sales are second only to the United States, ranking second in the world. This huge market attracts the attention of major multinational companies.
On July 31, Tesla announced that starting in the second half of this year, new stores and service centers will be opened all over the world, among which the opening speed in China will be the fastest. It is said that in addition to the existing Beijing, Shanghai, Shenzhen and Hangzhou, Tesla will also conduct business in cities such as Chengdu and Guangzhou this year. By the end of next year, Tesla plans to open about 100 service centers in China. Tesla plans to sell 40% of its sales in the Asian market.
BMW, who was robbed of the limelight, pays close attention to Tesla's every move. For the BMW Pure Electric i3 and Plug-in Hybrid i8, which will be launched in September, BMW is about to launch a new round of brand experience activities, and has created sales, maintenance, charging pile installation, auto finance, second-hand for the i brand. Cars and other full-scale "tailor" services to eliminate Chinese consumers' concerns about the purchase of electric vehicles.
In addition, Volkswagen Group e-up! It will be launched this year, and e-Golf and Golf GTE will be launched around 2015.
According to industry analysts, multinational companies tend to have more technical strength and careful business promotion plans than their own brands. They also have more advantages in terms of resource integration than domestic companies, and have gained a good reputation in the Chinese market. It is not difficult to post-production.
Self-owned brands explore new business models Faced with the opportunities of China's new energy auto market, some independent brands have already begun to layout: BYD E6 and Tengshi, JAC and Yue iEV, Roewe E50, and Beiqi E150EV have been listed. Not only that, there is news that Changan Yi moving mixed version and electric version will also be launched in the year. Analysts believe that under the violent offensive of independent brands, China's pure electric vehicle sector is almost exclusively dominated by its own brand models.
According to media reports, Dong Yang, executive vice president and secretary general of the China Association of Automobile Manufacturers, said that the new energy vehicle market will exceed 50,000 this year, of which sales of official vehicles will exceed 60%, due to previous purchases of official vehicles. The regulations limit the object to the self-owned brand, which means that 30,000 orders from the government will be included in the self-owned brand electric vehicles.
Despite the positive effects of the official car reform, the self-owned brands did not “slow†the private market.
On August 16, BAIC New Energy announced that it has placed nearly 1,000 E150EVs in 10 key cities across the country. Consumers can get one-day access to Beiqi E150EV pure electric vehicles for one yuan. On July 25, BAIC New Energy signed a cooperation agreement with Societe Generale, which will provide 20 E150EV pure electric vehicles for the lease business. In addition, BAIC New Energy also established a joint venture with Foxconn “Beijing Hengyu New Energy Car Rental Co., Ltd.â€. According to Zheng Gang, general manager of Beiqi New Energy, by the end of 2014, Beijing Hengyu will strive to invest 1000-1500 vehicles.
Although domestic and foreign auto companies are all overweight, there are still two major problems to be solved in the promotion of new energy vehicles. The change of consumer concept and the high purchase cost of new energy vehicles seem to be difficult to rely on the promotion model of traditional automobiles. Jump out of this dilemma.
In response to these two major problems, the industry believes that the rental mode of electric vehicles is more easily accepted by the market, and new energy vehicles can be popularized as soon as possible. Therefore, independent auto companies such as Jianghuai began to test a variety of electric vehicle rental models such as new energy vehicle leasing and time-sharing leasing.
Some people believe that although the new energy vehicles of multinational auto companies and joint ventures are entering China in a large amount, the products that are currently on the market are still relatively limited. If the independent new energy vehicles in the market can seize the opportunity, they will launch various suitable ones. The business model can take advantage of the promotion channel.
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