Li Dakai: Auto Manufacturing Needs Its Own Brand


China has become a global arena for car competition. More than 70% of the world's top 100 auto parts companies have come to China for business and more than 1,000 foreign-funded enterprises have produced spare parts. With the rapid development of China's economy, China's auto manufacturing industry has also continued to grow and develop. With Shaanxi Fast as the leading manufacturer of heavy-duty transmissions, its transmission production and sales have ranked first in the world for nine consecutive years. However, in the view of Fast chairman Li Dakai, the Chinese auto manufacturing industry still faces the challenge of mastering advanced technology and developing its own brand.

In the showroom of Fast's products, a large-scale automobile transmission attracted particular attention. It is understood that this is the newest high-end S transmission manufactured by Fast. S is Super, which means super-transmission. Its performance indicators can be comparable to similar foreign products, and has become the standard of Fast's comprehensive international standard. Accelerate the important strategic support for entering the international market.

However, Li Dakai told reporters that in Fast, even the most high-end products will be quickly eliminated by themselves. He said that many auto companies in China are now seeking cooperation with large foreign companies and a new round of joint ventures and cooperation has risen. However, in international joint ventures and cooperation, Chinese enterprises must adhere to independent innovation, understand market demand, and persist in using me as the mainstay. , And make full use of the joint venture and cooperation platform to accelerate the pace of self-development.

He explained that in the 1980s and 1990s, with the support of national policies, many state-owned enterprises in the Mainland began to introduce advanced foreign equipment and ushered in the peak of development. However, due to the lack of independent innovation, some companies are short-lived and eventually collapsed. "We must pay attention to digestion, absorption, and innovation so that we can take a place in the market."

Li Dakai believes that innovation in China is an eternal theme for China to realize the dream of a strong automobile country. "Our products are not only in the mouth, but also in the bowl, fried in the pan, and in the mind." He said that China's auto manufacturers must establish independent development and technological innovation. As a guide, the technology development system that combines the introduction of technology, digestion and absorption, and cooperative development is adopted.

Need to expand the developed markets

As early as the “Eleventh Five-Year Plan” period, advancing China as a manufacturing and exporter of automobile gears has been identified as the development goal of the Chinese gear industry. Today, China's automobile manufacturing gear industry, represented by transmissions, has taken the lead in the world and its exports are increasing.

Li Dakai told reporters that at present, China's auto manufacturing products have expanded to some overseas markets, but in the future not only will they have to enter more developing countries, they must also enter the developed countries and enter the world and multinational companies to compete on the same platform. "There is a lot of foreign products that have been imported for a long time. In the future, we must also establish our own brands and enter the markets of developed countries."

"China's auto manufacturing products have reached an advanced level. The standard measure is whether products can be sold to Europe and the United States and whether they can occupy a place. Market share must be at least 20% in the local area to be successful," said Li Dakai.

It is understood that Fast, as the vanguard of China's automobile manufacturing gear industry, has established strategic cooperation relationships with world-famous brand companies such as Caterpillar, Eaton, WABCO, and Shell in the UK. The globalization, diversification, and high-end development of the company. In the past 10 years, the export volume of Fast transmission components has also increased by 40 times, and the export share has risen sharply from 2% to 40%.

Need to build high-quality R&D team

For the future of the Chinese auto industry, Li Dakai said frankly that the shortage of talent is still the most important issue facing development. "Especially the shortage of technology leaders in various fields, the current demand for talent in the automotive electronics field such as electronic control and automatic control is even more urgent."

He said that quality is fundamental to the survival and development of enterprises, and innovation is the driving force for accelerating development. Innovation and development cannot be separated from talents. He pointed out that due to many factors such as the talent cultivation mechanism and scientific research system in the country and the large gap between automobile advanced manufacturing countries and other factors, the shortage of talents in automotive electronics and mechatronics has become a bottleneck for the continued development of the industry. He also believes that the industry can have a large number of high-level R & D talents, whether the company can establish a high-quality R & D team, is the key to the sustainable and healthy development of China's auto industry in the future.

National Industry Revitalizes Auto Manufacturing as the Foundation
As a domestic manufacturer of heavy-duty truck transmissions, Fast's products are not only in the leading position in the industry in China, but also in the international market.

Talking about the development of China's auto manufacturing industry, Li Dakai believes that auto manufacturing is the foundation of all industries and must be in their own hands to establish their own brands. "The importance of the auto industry can be seen in the war years." He said that during the war, many auto factories were factories for tanks and aircraft. The auto industry did not simply let the people get on the bus, but also shouldered the importance of national security. mission. China's auto industry must master advanced technology and establish its own brand. This is still a challenge at present.

Li Dakai said that in the past, Germans and Japanese did not use their own domestic goods because of poor technical quality. Later, Germany and Japan made painstaking efforts and meticulously improved the quality of domestic products. This not only won the domestic market, but also occupied a place in the international market. "We will only upgrade our own product quality to the international level and the people will buy their own products."

China has good manufacturing prospects

Under the dual pressure of the current downturn in China's economic growth and transformation and upgrading, Li Dakai believes that auto-equipment manufacturing companies also face considerable challenges and pressures. He pointed out that China's heavy-duty truck industry currently has excess capacity, and there is an even more serious trend. How to break through the rampant overcapacity, the entire industry needs to scientifically respond to the new normal, improve quality, and steadily march into the international market.

However, he also expressed with confidence that the outlook for the Chinese manufacturing industry is very good, and the automotive manufacturing industry is facing rare opportunities for development. He pointed out that China has now become the second largest economy in the world. With the performance of domestic products reaching the international level, the country’s huge consumer market will bring another spring for the automotive industry.

"From a product point of view, after more than 30 years of reform and opening up, the gap between China's auto products and foreign countries has continued to shrink, but it is still "a little bit more serious," and products still need to be improved in terms of refinement and refinement."

Li Dakai said that with the increasing level of key auto parts and components of China's own-brand autos, and the increasingly advanced performance, Chinese auto companies will also have a lot to do in the international market.


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