At the end of the year, various heavy truck manufacturers handed over their sales transcripts. Comparing the originally formulated 2016 annual tasks, which car companies exceeded their targets, which car companies played in general, and which car companies needed to regroup and redouble their efforts? Look together.
â— Exceeding the goal: Liberation, Heavy Duty Truck, Shaanxi Auto
1, the liberation <br> <br> in last year's annual meeting, set a goal of liberation in 2016, heavy truck sales 137,000; a year after the liberation of heavy truck sales reached 177,000, the target completion rate of 129.2 percent - More than 30% more than originally planned! In the degree of completion of the target manufacturers, the liberation is not expected is the first!
Throughout the liberation of 2016, the sales volume of medium and heavy trucks was 177,000 units, a year-on-year increase of 50.4%, while the national average increase was 27%; the growth rate of heavy trucks was 84.5%, which was more than twice the industry average growth rate. For 11 months in a row, Lieberia was the champion in the sales of the heavy truck market - such impressive achievements, looking at the domestic manufacturers, and giving it away!
In the face of the 2017 market, Liberation will set the target of heavy trucks at 201,000 vehicles - which is 53,000 more than the 148,000 units that liberated heavy truck sales in 2016. What is the concept of 50,000 heavy trucks? It is important to note that JAC is also a famous sign in the heavy truck industry. In 2016, the sales volume of heavy trucks was only 42.90 million. Liberation is to reopen the posture of JAC!
2, heavy truck
Heavy truck sold 123,000 heavy trucks in 2016. Compared with the original 100,000 sales target, the target completion rate reached 123%, second only to the liberation.
According to Ma Chunji, Chairman of CNHTC, “In 2016 heavy truck segment, the sales volume of tractors has increased by a significant 37% year-on-year, exceeding the industry average growth, accounting for 42% of the company’s sales volume, and its mixer trucks have increased from 42%.†The unloading vehicle market share reached 71% and 35%, respectively, and it continues to maintain its absolute leading position.
Heavy truck once made great use of Steyr technology in the field of construction vehicles, and once had been firmly dominating the heavy truck industry. The powerful layout of the tractor market today adds another piece of firewood to its overall development. Although the sales target of 2017 was not stated clearly, the sales target of its heavy trucks, the truck company’s sales target for 2017, was 78,000 vehicles, an increase of 21.9%. Based on this, it was concluded that the sales target for heavy trucks in 2017 is about 15 About 10,000 cars.
3. One of the heavy-duty truck manufacturers that Shaanxi Automotive completed in 2016 was Shaanxi Automobile. Shaanxi Automobile's sales target in 2016 was 72,000 units. In that year, it sold 80,000 heavy trucks and achieved a target completion rate of 111%.
It may be due to the start of the military industry. Shaanqi’s sales target has always been conservative. Faced with the 2017 market, Shaanxi Automobile Chairman Yuan Hongming predicted that the heavy truck market sales will grow steadily from 750,000 in 2016 to between 75 and 800,000. However, Shaanxi Automobile itself still set its 2017 sales target cautiously at 95,000 units. Only 18.75% higher than the 2016 sales results.
â—Good performance: Dongfeng, Futian, Shangyihong and Hualing
1, Dongfeng <br> <br> so-called "target", mostly fixed-hop hop can touch the cord in his own. As the heavy truck sales champion in 2016, Dongfeng originally established a target of 155,000 units for 2016 sales - the highest in the heavy truck industry at the time. Dongfeng’s sales in 2016 were 142,000 units and the target completion rate was 91.61%. Although it seems that the target has not yet been reached, Dongfeng's 142,000 heavy truck sales are still up 21% from 2015, which is also an excellent result.
Dongfeng Commercial Vehicle New Tianlong Heavy Truck Sails 420 HP 6X4 Tractor (DFL425AX16A)
In 2017, Dongfeng Commercial Vehicles held a dealership conference in mid-December. This was a closed-door conference and was not open to the public. However, it was revealed that Dongfeng Commercial Vehicle proposed that the market share in 2017 should reach 15%. What is puzzling is that, in fact, the market share of Dongfeng Heavy Truck in 2016 has reached 19.4%. This data is really misleading or otherwise explained.
2, <br> <br> sales target Fukuda Fukuda heavy truck in 2016 was 92,000, and its final full-year sales of 80,000, the target completion rate of 86.96%.
Faced with the heavy-duty market in 2017, Foton's attitude was relatively more cautious, with a sales target of 98,000 units, a 22.5% increase over 2016 sales.
3, depending on the red <br> <br> according to the 2016 Red heavy truck sales goal of 21,000, when the actual sales of heavy trucks 15,700, the target achievement rate of 74.76%.
Faced with the heavy truck market in 2017, Shi Yancai, executive vice president of SAIC Red Rock, and general manager of marketing company, believes that the sales volume of heavy trucks is approximately 750,000 vehicles, which is basically the same as that of 2016, with a slight increase. However, Shang Yihong set its own sales target at 28,000 vehicles, which is an increase of 78.34% compared with sales in 2016. Among the heavy truck manufacturers, Shangyihong has the highest growth rate. This means that in 2017, Iridium needs to run faster than others to complete the goal.
4, Valin Valin <br> <br> 2016 sales target of 20,000, its actual 2016 sales of 14,500, the target completion rate of 72.5%.
Hualing has always been known for its construction trucks such as dump trucks and mixer trucks. Today, as road logistics is increasingly important, Hualing is obviously weak. Its heavy truck sales in 2016 were only 14,500, an increase of 10% year-on-year, far below the industry's average increase of 33%.
Faced with the heavy truck market in 2017, Valin has set a target of 25,000, an increase of 72.4% over 2016 sales. Valin's head, Liu Hanru, said, "This year, Hualing Xingma wants to transform into a logistics vehicle, and the logistics industry is the last piece of cake."
â— Make persistent efforts: North Ben
Beichen’s sales target for 2016 was 15,000 units, its actual sales volume was 0.99 million, and the target achievement rate was only 66%, which was only a passing test.
In the face of the heavy truck market in 2017, Beiben has set a sales target of 15,600 yuan, which is basically equal to the 2016 target. In 2017, the North had to refuel!
There is a very important law in economics: the Matthew effect refers to the phenomenon that the stronger the stronger and the weaker the weaker. In the field of heavy trucks, this effect is also becoming more apparent. In the brutal market competition, the strong will gain more resources, while the weak will face the fate of being eliminated. How did the various manufacturers perform in the 2017 heavy truck market? let us wait and see!
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