On August 30, 2016, the U.S. Department of Commerce issued an initial anti-dumping ruling on Huaka Bus tires and announced the decision to impose a punitive tariff of up to 40% on domestic car and passenger car tire exporters. In this survey, 111 companies (including two compulsory respondent companies) have applied for separate tax rates in China, and Linglong Tire is located there.
China’s tire exports have been blocked, strengthening the competitiveness of domestic tire companies, and breaking through international trade barriers is imminent! What should we do?
Technological upgrading promote trade growth <br> <br> deal with international trade barriers, domestic tire enterprises should attach importance to R & D, research and development efforts, improve the management level; break trade barriers through technological upgrading, expanding profit margins through product innovation, and promote trade growth .
For many years, Linglong Tire adhered to the new industrialization road of independent research and development, independent brands, and independent intellectual property rights. It was the first tire company to achieve a new product every day, and it has created six new records and eight in the field of technological innovation. The first in the country, has won two national science and technology awards.
In addition, exquisite tires through the adjustment of product structure, increase the proportion of energy-saving, environmental protection, smart products; to Linglong licensing, Shanling licensing, Leo licensing as the core advantage of the brand, to create Infineon, Atlas and other high-end brands, in Different countries and regions have invested different brands, and their ability to resist risks has been greatly enhanced.
Exports and overseas enterprises both <br> <br> enhance the technological content of products, to explore other export markets, it is an important step in the tire business out of the woods. Enterprises should broaden their thinking, and at the same time do a good job of product upgrades, they should aim at a broader market and reduce dependence on individual countries' exports.
Exquisite tire products are exported to Europe, the Middle East, the Americas, Africa, Asia Pacific and other major regions more than 180 countries and regions. At the same time, accelerating international capacity cooperation, transferring excess production capacity, taking “3+3†development strategy (ie, three domestic production bases and three foreign production bases) as the guide, first establishing a production base in a rubber raw material country, Thailand, with a new model. Build a sustainable development road for enterprises, optimize the distribution of manufacturing sites, and increase market share.
Out of the low level of price competition, and brand development <br> <br> China in recent years, a lot of the number of tire companies, but almost no their own brands, enterprises seize the international market, slashed prices, fierce vicious and disorderly competition. In view of this, the domestic tire industry should increase its integration efforts to avoid low-level price competition and achieve tire brand development.
Exquisite promotes brand promotion through sports marketing, participating in international large-scale tire exhibitions, and participating in public welfare activities. Multi-channel promotion establishes the “Linglong†high-end brand image, and the brand value and reputation at home and abroad have been increasing year by year. Exquisite Tyre Rich Sports Sponsorship Exquisite Tyre Rich sports sponsor international trade barriers are a double-edged sword for companies, it will bring about a decline in US market share, which is a vicious side; but at the same time, Ebb Tide will promote the entire The tire industry will improve in a more orderly, higher value-added, and longer-term future.
In the future, Exquisite will continue to adhere to the strategic direction of transformation and upgrading, continue to resolve backward production capacity, optimize product quality, take a scientific development path with excellent structure and high quality, and realize the world’s top ten tire top strategic goals as soon as possible.
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