On November 5th, 2011, 40 lorry heavy trucks were exported to Ghana at the gate of the factory area. This was the first batch of U-shaped dump trucks of Universiade exported overseas, marking the Grand Canal's innovation, project management and scientific and technological achievements conversion projects, etc. It has taken another step forward.
Since 2010, Universiade heavy truck products have been successfully sold to many countries and regions such as Africa, South America, and Asia, and have been widely praised by customers. With its advantages in technology research and development and brand development, the Universiade Card quickly seizes the heavy truck market in many countries and regions of the world. By taking the path of introduction, digestion and absorption, and re-innovation, the company will vigorously develop its own brand. In a few years, it achieved rapid development.
When deciding to enter the field of heavy truck development, Universiade has established a clear and independent development strategy, developed its own brand, competed with multinational companies, and introduced, digested, and absorbed advanced technology from the industry as an important means for achieving independent development. Make full use of the domestic heavy truck parts supporting system, relying mainly on independent innovation, and tapping the best of the company, focusing on self-development on the matching, integration and optimization of the vehicle system, and firmly grasping the vehicle design intellectual property.
The biggest support for independent innovation is to have a high-level and dynamic R&D team. In order to build this team, the Universiade heavy trucks have introduced talents from the world's major auto companies, as well as talents from the national scientific research department. In the short term, the Universiade gathered a group of key players in the automotive R&D elite. Going out, please come in is the main way for the Universiade to increase the level of technical personnel. Each year, the Universiade sends a large number of technicians and workers to train abroad. In recent years, more than 300 people have been sent to Japan, Germany, Italy, the United States, and Singapore to train. At the same time, domestic and foreign experts are invited to the Universiade for technical exchanges. In addition, it also established cooperation with talented universities and other famous universities in Beijing.
While introducing new products for upgrading, the Universiade is also committed to improving the self-preparation rate of parts and components. We have developed a domestically-developed cab that can compete with domestic and foreign brands, and have formed a complete system covering the cabs of tractors, dump trucks, and trucks. At present, the self-restraint rate of the Grand Canal's cab is more than 98%, which lays a solid foundation for expanding the market and promoting sales growth.
After years of continuous efforts, the Universiade Heavy Trucks has formed its own unique model of independent innovation and has attracted the attention of the domestic automotive industry. At present, it has formed a comprehensive competitive advantage centered on product R&D, testing, manufacturing, and industrial information technology. This time, the dump trucks exported to Ghana use high-strength steel plate materials, which are pressed by special tooling molds. The bottom plate and side plates are integrally designed. The front top lift combines the characteristics of the sectional shape of the carriage U and the stability of the vehicle is good. Compared with the traditional square carriages, the dump trucks equipped with U-shaped carriages are lighter, more flexible, and more unloaded. They are favored by customers.
For the Universiade heavy truck, in 2010, more than 10,000 heavy trucks were produced and sold, a year-on-year increase of 63%, an increase far higher than the national average. While the Universiade Heavy Duty Trucks are focusing on the domestic market, overseas markets are also the focus of the 12th Five-Year Plan for the Grand Canal. In order for a heavy truck company to succeed overseas, it must look at competitors from an international perspective.
The world's major truck manufacturers have all come to China. Currently domestic manufacturers can still dominate the mainstream market because they have the advantage of price, but with the upgrading of product technology and quality, it will inevitably bring about the increase in product costs; and foreign manufacturers will also enter China after It will reduce their costs, so in the future, domestic heavy trucks will also face a more and more severe competitive environment.
In the face of the increasingly stimulating heavy truck market competition, the Universiad Heavy Trucks will focus on building the core competitiveness of the Grand Canal heavy trucks in the following areas. First, it will increase the influence of global brands and be committed to becoming a provider of transportation solutions. The Universiade has already established the basic principles of the Twelfth Five-Year Plan and achieved value growth and efficient operation through the enhancement of the core capabilities of the Universiade.
At the same time, it also established the strategy of quality and brand, enhance the characteristics of the product and the value of the brand. Secondly, the company is leading in technology, further strengthening the leading capability of the Grand Canal's heavy truck technology, and in particular, improving the technical ability of the Universiade to support the efficiency improvement of the transportation industry, making the Grand Canal heavy truck products have more leading technological advantages in the domestic and international markets.
Third, accelerating the development of globalization, accelerating the construction of overseas positions overseas, making the Universiade heavy truck not only have sales volume in the global market, not only in the Chinese market, but also occupy the corresponding market share in the world and build the Universiade heavy truck to face the future. The supply chain system has deepened the development of the Grand Canal's heavy truck transformation.
In 2011, Universiade Heavy Trucks continued to expand and strengthen its overseas market network, and solidified its original cooperation. At the same time, it vigorously strengthened the overseas service and parts supply, actively implemented the strategy of going abroad, increased market development efforts, and promoted sales efforts through various marketing policies of the company. The launch. On October 26th, 2011, 55 heavy trucks were exported to Nigeria. The product series covers logistics and engineering civil engineering. To better meet the overseas market, the Universiade Heavy Trucks strives to improve the quality of R&D and production. In order to better provide products and services, the Universiade Heavy Trucks has invested heavily in network construction and has strengthened and supported the development of networks in multiple overseas markets.
Innovation is the quintessence of the Universiade Group's corporate philosophy. The Universiade Group's innovative spirit accumulated during the growth and development process inspires the Universiade to continue to forge ahead and strive to become the forerunner of heavy truck technology innovation! The U-truck dump truck for bulk exports to Ghana fully demonstrated the independent innovation of the Universiade heavy truck in product research and development, and further enhanced the technology, process and quality of heavy truck products, and achieved high recognition in the international market and met the international requirements. The demand for high-end heavy-duty trucks in the market also signifies that the Universiade trucks have taken a solid step towards the internationalization strategy and have laid a solid foundation for occupying the mainstream position of high-end heavy trucks in the international market.
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