“Futian Auto Foshan Sanshui Factory will become the company's largest factory in South China.†At the groundbreaking ceremony of the new factory, Wang Jinyu, general manager of Futian Automobile Group, said that according to the plan, the total investment of the project is 3.2 billion yuan. After the birth, it will contribute 36 billion yuan in annual sales revenue to Foton Motor.
The reporter roughly estimated that according to the average gross profit margin of 12.2% of the company's main business vehicles in 2013, the sales profit of the Futian Automobile Foshan Sanshui Plant will be more than 4 billion yuan per year.
Annual sales income of 36 billion yuan Last week, Foton Motor held a groundbreaking ceremony for the new plant Foshan Sanshui Factory in Foshan City, Guangdong Province. It is understood that since 2012, Foton Motor has begun to lay out the South China regional headquarters integrating R&D, procurement, supply and sales. According to the plan, the Futian Automobile Foshan Sanshui Plant Project will be implemented in two phases. The first phase plans to build a pickup truck and SUV plant with an annual production capacity of 240,000 units. It will be put into operation before December 31, 2015, and the first phase of the project will be sold after the production. With a revenue of 36 billion yuan, the products will be exported to more than 40 countries in Asia, Africa, Europe and America.
“After the project is put into production in 2015, it will take several years for all production to be completed. According to the conservative calculation of 10% gross profit margin, the profit that can be generated after all the production will exceed 3 billion yuan.†Futian Automobile related person told reporters.
According to the 2013 annual report of Foton Motor, the gross profit margin of the company's auto industry is 12.2%. Among them, the gross profit margin of light trucks is 12.67%. Based on this rough estimate, according to the average gross profit margin of 12.2%, the sales profit of the Futian Automobile Foshan Sanshui Plant will exceed 4 billion yuan per year.
According to the company's 2013 annual report, Foton Motor realized operating income of 34.15 billion yuan in 2013, and realized net profit attributable to shareholders of listed companies of 763 million yuan. It must be said that the full production of the new factory will bring a qualitative leap to the performance of Foton Motor.
At the same time, according to Foton Motor's "2020 Strategy", by 2020, Foton Motor's global annual sales will exceed 3 million units, with sales revenue exceeding 330 billion yuan. The key to supporting this goal is Fukuda's overseas market, namely its “5 3 1†strategy. The commissioning of Foshan Sanshui Plant is also an important part of its strategy.
Among them, “5†is to build five overseas factories in India, Russia, Brazil, Mexico and Indonesia respectively; “3†is to produce three high-end auto markets in Europe, Japan, South Korea and North America through the production of high-end vehicles and engines. "1" is China's global operations center, achieving its position as a leader in the automotive industry in China and the world.
The total investment of the project is 3.2 billion yuan. It is understood that Futian Automobile Foshan Sanshui Factory covers an area of ​​933.69 mu with a total investment of 3.2 billion yuan. On August 9, 2013, Foton Motor signed the "Strategic Cooperation Agreement on Beiqi Foton PC6010 Project" with the People's Government of Foshan City, Guangdong Province and the People's Government of Sanshui District. After the project is completed, the Sapu plant, now located in Nanhai District, Foshan City, will be relocated to the plant.
The plant will be used primarily for the production of pickups and SUVs. "I think the domestic SUV market is still good before 2020." The above-mentioned Foton Motors told reporters.
As for pickup trucks, the above-mentioned people believe that pickup trucks are between commercial vehicles and passenger cars. The proportion of all products in Foton Motor has not been low. The company is very mature in terms of products and channels. “Now many cities have no restrictions on pickup trucks entering the city. The previous pickup trucks were not allowed to enter the city mainly because of emission problems. If the emission problems are solved and there is no pollution, the government will adjust the pickup policy in the future, or may release the pickup truck. The restrictions allow pickups to enter the city, and the pickup truck will definitely have a big development in the future."
In his view, pickup is a free lifestyle, and more people are beginning to pursue such a lifestyle. “The consumption culture of domestic cars has shifted from cars to utility vehicles. Pickups can solve many problems, such as going to the suburbs on weekends. Pickups can hold many large items such as tents and bicycles. Pickups will definitely be welcomed by consumers in the future. ."
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