Dongfeng Leads PSA Asia Pacific Market Development

Dongfeng and PSA signed a global strategic alliance conference. Dongfeng chairman Xu Ping stated that PSA will fully open its technology to Dongfeng. The cooperation between the two is a strategic cooperation in the entire value chain of the automobile. Dongfeng’s shareholding in PSA is not based on the relationship between capital injection and equity. Get the Asian market.

According to the cooperation agreement between the two parties, Dongfeng and PSA will start cooperation in the full value chain of technology, R&D, procurement, manufacturing, and market expansion. Both parties will specifically mention plans for the Asian market, and both parties will establish Asia in Asia. "Business Development Committee", the chairman of the development of the Dongfeng person, in addition to the two sides will also set up a new joint venture company, responsible for the sales and business of Shenlong Automobile and PSA products in the Asia-Pacific region.

As Dongfeng and PSA have signed a global strategic alliance agreement, the two sides will clarify the future development of Asian affairs. This has triggered the media wonders whether Dongfeng will invest 800 million euros in PSA to exchange for the Asia-Pacific market. Does this mean that PSA has Some development rights, operating rights, and product development rights in emerging markets and the Asian region were sold to Dongfeng at a certain investment ratio. In response to this issue, Xu Ping said that the cooperation between Dongfeng and PSA is comprehensive rather than partial cooperation, and it is the collaborative cooperation of the entire value chain of the automotive business. For the market, it is mainly the Chinese market, the Asia-Pacific market, and possibly the Brazilian market and the Russian market. Because Dongfeng is more familiar with the Asian market, it is now advancing the development of the Asia-Pacific market rather than replacing the Asia-Pacific market with the ratio of capital injections.

According to the plan, Dongfeng and PSA hope to achieve the goal of selling 1.5 million new vehicles in 2020. In 2013, the joint venture between the two companies, Dongfeng, a dual-brand company, and Dongxue, achieved sales of 550,000 vehicles. This year's sales target is 650,000 vehicles.