Dongfeng Company's participation in the 2013 China International Commercial Vehicles Exhibition


From October 30 to November 2, the 2013 China International Commercial Vehicles Exhibition with the theme of “Energy Saving Innovation, Leading the Future” was held at the Wuhan International Expo Center. Dongfeng Corporation continued the "Dongfeng Pavilion" model and brought its entire fleet of Dongfeng Commercial Vehicle Co., Ltd., Dongfeng Motor Co., Ltd., Dongfeng Special Commercial Vehicle Co., Ltd., Dongfeng Industrial Co., Ltd., Dongfeng Liuzhou Automobile Co., Ltd., and Dongfeng Xiaokang Automobile Co., Ltd., etc. The exhibitors were concentrated in Hall A1 of Wuhan International Expo Center to fully display the image of Dongfeng Commercial Vehicle.

The theme of Dongfeng's participation in this exhibition is "China's east wind and the world's east wind." With a total exhibition area of ​​nearly 5,000 square meters, Dongfeng will focus on displaying its own independent innovation achievements and independent research and development levels in recent years.

Dongfeng Commercial Vehicle “Family Blessings” Showcasing Independent Innovation Achievements

The Dongfeng Business started at Shiyan Base and Shiyan was a commercial vehicle base. After 44 years of development and accumulation, Dongfeng Company has formed a full range of heavy, medium, light, micro, and passenger vehicles in the commercial vehicle field. At the same time, it has also formed a multi-variety, broad-spectrum product pattern. The 31 Dongfeng commercial vehicles participating in this exhibition are representatives of the Dongfeng Commercial Vehicle “family members”.

Dongfeng Commercial Vehicle Co., Ltd., with its six Dongfeng Tianlong, Dongfeng Tianjin and other star models and key assembly products, has a strong autonomy lineup, technical level and innovative strengths. It also demonstrated the first domestic water purification utility vehicle for the first time. , For the first time in the car to open up Dongfeng commercial vehicle genuine accessories booth. Since 2003, the 10-year joint venture between Dongfeng and Nissan has been a glorious 10-year upgrade of Dongfeng commercial vehicle technology. It has achieved a gorgeous transformation of its “triple realm” and is at the forefront of China’s heavy truck industry.

Dongfeng Special Commercial Vehicle Co., Ltd. took 5 vehicles and 12 types of components to participate in the exhibition. The vehicle includes four-wheel steering fire trucks, natural gas vehicles, Dongfeng warriors, etc., demonstrating Dongfeng special commercial vehicles as the main force of Dongfeng special vehicles and special vehicles. Image. Dongfeng Industrial Co., Ltd., as an important business unit of Dongfeng Company, is the main position of 100,000 economic commercial vehicle owners that Dongfeng Motor Co., Ltd. has strategically placed in "large commercial vehicles." Dongfeng Xiaokang is one of the three manufacturers of micro-vehicle industry in China, and brings the latest achievements of leading companies in the micro-vehicle industry to the public with its compact MPV scenery, small-sized passenger cars C37, new K07 and V29 models.

In addition, Dongfeng Motor Co., Ltd. participated in the auto show with seven models including Dongfeng Yufeng, Dongfeng Jinnuo, and Dongfeng Kaipute. Dongfeng Liuzhou Automobile Co., Ltd. owns commercial vehicle brands such as “Dongfeng Chenglong”, “Dongfeng Balong” and “Dongfeng Dragon Card”. At this auto show, a total of three complete vehicles were exhibited, including one Dongfeng-long-loaded truck and two Tai Dongfeng Pa Lung tractors.

Dongfeng third-generation commercial vehicles lead the development of the Chinese market

Dongfeng third-generation commercial vehicles have always led the development of the domestic commercial vehicle market. At present, Dongfeng has the capability to develop full-vehicle, medium-speed, light- and full-vehicle series vehicle development, vehicle body development, engine development and some key assembly components, focusing on “energy saving and environmental protection, safety and comfort, reliability, and intelligent technologies. "Powertrain, material technology" six core technologies, the overall level of leading in the country.

In July 1978, Dongfeng Motor Co., Ltd. developed the EQ140 five-ton civil heavy-duty truck and established the position of the largest medium-duty truck manufacturer in China. In 1990, Dongfeng Corporation developed the EQ153 eight-ton flat-head diesel truck that represents the highest technical level of domestic trucks; After 2000, Dongfeng Company successively launched the third-generation commercial vehicle products represented by Dongfeng Tianlong, Dongfeng Hercules, Dongfeng Tianjin, Dongfeng Capt., Dongfeng Dolika, Dongfeng Furika, etc. and independently developed them. Fengshen 4H engine and 14-speed gearbox represented the key assembly products, and gradually formed a “full range, variety, broad spectrum” commercial vehicle pattern; in 2013, Dongfeng Corporation released a new generation of independent research and development at the Shanghai International Auto Show. Dongfeng Tianlong flagship high-performance long-distance transporter and S58 school bus. Along the way, Dongfeng Commercial Vehicle has successively obtained the honorable titles of “China Famous Brand”, “Best Competitive Brand”, “China's Most Reliable Independent Brand”, and “China Famous Brand Product” recognized by the country. According to an authoritative German website, Dongfeng has become the largest producer of trucks with a capacity of six tons and above in the world in 2011, and has a global market share of nearly 10.5%.

To face the competition in the future market, Dongfeng Commercial Vehicle has strong technical advantages to realize the vision of “China's east wind and the world’s east wind”.

"Big commercial vehicle" strategy to promote Dongfeng to enter the fast lane of globalization

On November 27th, 2011, the Dongfeng "big commercial vehicle" strategy issue was issued, which marked the formal implementation of the Dongfeng "big commercial vehicle" strategy, and also marked the Dongfeng Company's trend of forming a group as a whole on the battlefield of commercial vehicles. Its mission is to promote the sustainable development of the Dongfeng "big commercial vehicle" business and create a world-class commercial vehicle brand.

On December 10th of the same year, Dongfeng Motor Co., Ltd. released its own brand mid-term business plan. The overall goal of the plan is that by 2016, the total sales volume of Dongfeng's own self-owned brand will reach 3 million, including 1 million Dongfeng brand commercial vehicles, and other independent brands ( With 1 million commercial vehicles, Dongfeng's own-brand commercial vehicles strive to be the No. 1 in the country and the top three in the world. At the auto show, Dongfeng Motor Co., Ltd. participated in the exhibition with the image of a “big commercial vehicle”. It aims to demonstrate Dongfeng’s leading position in the commercial vehicle industry, commits itself to building a globalized Dongfeng brand, and promotes the upgrade of all value chain businesses of commercial vehicles and various businesses. Synergy development of the unit.

Under the promotion and implementation of a series of major strategies such as large cooperation and autonomy, Dongfeng Corporation has achieved steady development, and Dongfeng’s “big commercial vehicle” business has also achieved remarkable results. In 2012, Dongfeng Motor sold 3.08 million vehicles, of which Dongfeng's own-brand commercial vehicles sold more than 600,000 vehicles. In the industry's continuous downturn test, expectations were fulfilled and sales of medium and heavy trucks ranked first in the industry for nine consecutive years. From January to September this year, Dongfeng Motor sold 2.505 million vehicles, an increase of 7.66% year-on-year, ranking second in the industry, with 472,000 commercial vehicle sales.



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