Accumulation is the leader in display driver ICs, and its market share is the highest in the world. However, as the display market will only grow slightly in the future, the accumulation will also actively deploy new product lines and increase operational growth momentum. Accumulation said that next year's main product power module is currently negotiating with customers, and the target will account for 10% of revenue in the middle of next year, which is also the main growth driver next year. In addition, the accumulation of high-end PWM integrated products accounted for 10% of shipments in the second quarter, and the legal person is expected to climb to 10-15 in the third quarter.
It is understood that the display market is facing an oversupply, which makes the price face a strong downward pressure. Although the price decline will help pull the entire market demand to take off, and also promote the use of display screens in more cities and commercial activities, the annual demand is still steadily increasing by 30%. However, in the state of stable price decline of 20 per year, the growth of the overall market of the display screen has been compressed, showing only a small increase.
Accumulation said that next year's forecast display market demand will increase by 30%, the price will drop by 20%, the overall market will only grow slightly, and the London Olympics orders are not as much as the Beijing Olympics, mainly because European countries do not want to exaggerate the Olympics. The demand for display screens is also lower, which also makes the display market next year benefit from the low demand for large-scale activities.
Accumulating current display accounts for more than 80% of revenue. If the future display market grows only slightly, the growth of growth will face tremendous pressure. Therefore, the company actively deploys lighting and high-end PWM integrated products. In the middle of July, a series of LED seminars were held in mainland China. In fact, suppliers/customers gathered in the conference, and the accumulation was very much expected to promote LED lighting. The accumulation indicated that after the seminar, it was indeed expected to receive new orders as smoothly.
Although the accumulation power module has not yet been officially shipped, it has been in close contact with customers and is waiting for customer response. The company is quite optimistic about the power module outlook. It is understood that the accumulation of the general lighting IC has a lot of customers, after the introduction of the power module, the existing customers also followed the introduction of this product trial.
In terms of architectural lighting, the accumulation shows that the products are on schedule and in stable condition. Now we are actively grasping the layout of customers and channels. At present, general lighting, architectural lighting and TV backlights account for 10% of the revenue.
In terms of high-end PWM integrated products, the accumulation shows that the current product line has accounted for 10% of shipments, and low-current products will start to contribute revenue in the near future. It is expected that the proportion of high-end PWM integrated products will continue to be in the future. Continue to jump.
The legal person pointed out that the unit price of accumulating high-order PWM integrated products is more than 50 higher than the basic model, and there is still room for cost reduction in the process. It is expected that the proportion of shipments in the third quarter will increase to 10-15. The accumulation of high-order PWM integrated products uses an 8-inch process, and the rest uses a 6-inch process. Therefore, as the future shifts to the 8-inch process, there is still room for cost reduction.
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