Contrary to Kunlun Lubricant Deeply Cultivating High-end Market

In recent years, the domestic lubricants market has developed rapidly and become the arena for lucrative oil companies at home and abroad. The game between national brands and foreign brands in the high-end market will be the main theme of China's lubricant industry for a long period of time.

Need to solve the sustainable development puzzle in contrarian situations

In 2012, the development of the Chinese lubricants market is quietly changing. After more than a decade of rapid growth, China's lubricant industry has experienced a slowdown in growth. In 2011, the annual output was 8,265,500 tons, a decrease of 325,000 tons from 2010, and the first time there was a negative growth. Correspondingly, although the growth of the total market volume has slowed down, competition has become more intense, improving sales quality and earnestly studying the market have become a compulsory course for lubricant companies.

“The ever-changing world political structure has caused the international oil market to fluctuate frequently and the lube oil market has entered a high-cost era. With the adjustment of petrochemical-related industries and the introduction of relevant laws and regulations, the elimination of baptism in the industry becomes inevitable.” Kunlun Lubricants People pointed out that as a national brand name, under the coexistence of opportunities and challenges, Kunlun Lubricants has continued to strengthen independent innovation by relying on the advantages of the integration of production, research and marketing, and bucked the trend with applicability products and refined services. National brands continue to expand in the high-end market to maintain the momentum of growth.

Production and supporting upgrade technology flow to promote national brands

“China Petroleum Lubricant Company relied on strong scientific research strength and resource support to inject a strong driving force into the marketing and development of Kunlun Lubricants through continuous improvement of basic production capacity.” Kunlun Lubricants related personage said that the three sets of lubrication in Daqing Refinery The comprehensive energy consumption of the oil production equipment ranks first in the same kind of equipment of China National Petroleum Corporation. The quality raw material protection and the quality of the high-grade lubricating oil base oil meet the three “special” grade indicators of the International Class III Standard, making the Daqing Refinery not only a high-grade Kunlun Lubricant base oil, an important production base, has laid the foundation for Kunlun Lubricants to accelerate the assault of the high-end lubricants market.

In addition to continuously strengthening and upgrading basic production technologies, Kunlun Lubricants has also established a strong production system for Kunlun Lubricants through the continuous establishment and improvement of related supporting facilities. PetroChina Beijing Kunlun Lubricant Factory completed the foundation laying in the second half of 2011. After the completion of the project, Beijing Lubricant Factory will become Lubricant Factory with the largest production scale and production capacity of China Petroleum Lubricant Corporation, and will continue to promote and support Kunlun Lubricants. Breakthrough and upgrade in the entire North China market.

Independent innovation drastically advances into high-end

As a leading company in China's lubricants industry, in recent years, China Petroleum Lubricant Company (Kunlun Lubricants) has relied on the technical strengths of the two scientific research centers in Lanzhou and Dalian to continuously accumulate strength to promote the formation and market application of independent property research achievements. The successive completion of the cooperation and joint laboratories of the Key Lab of Lubricants and CNPC's Jichai Power Plant and China National Petroleum Lubricant Company is to take off for the Kunlun Lubricant Research Innovation.

At the same time, Kunlun Lubricants has always advocated the principle of “reasonable lubrication” and has obtained many innovative scientific and technological applications. For example, the research and product development and application of naphthenic oil deep processing technology completed by Lubricating Oil Company and Kehua Petrochemical was awarded the first prize, showing the strong advantages of Kunlun Lubricants in brand application. In addition, Kunlun Lubricants also closely cooperates closely with relevant organizations and auto OEMs to promote the market application of "high-quality Kunlun products" through cooperation and exchanges between industrial chains.

Industry insiders pointed out that the reason why Kunlun Lubricant Oil Co., Ltd. has risen against the backdrop of weak environmental conditions is precisely through continuous solidification of the foundation, followed by technological research and development, and actively exploring for the manufacture and R&D of high-end quality lubricant products in China. The new technological advancement and achievements of the project have created a road of innovation and development for national brand science and technology research and development, which has injected a strong boost to the plight of national brands.

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