According to the American media MotorTrend report, the Ford Ranger and Ram Dakota have been discontinued, but the mid-size pickup market will not die out - produced by Chrysler, the medium-sized pickup with Ram logo will be born in early 2013 as soon as possible.
In the past two or three years, medium-sized pickups have experienced ups and downs: Dakota Rams (formerly known as Dodge Dakota) and Ford Ranger have been discontinued; at the same time, they were used in 2011 to announce the production of new Colorado pickups in the United States and their sale in the United States. In spite of the suspension of production of two medium pickups last year, sales of the six best-selling medium pickups - Ford Ranger, Toyota Tacoma, Nissan Frontier, Ram Dakota, Chevrolet Colorado, and General Motors Ganyon in 2011 rose by more than 15%.
The consumer demand for medium pickups is far less than the demand for full-size trucks. The increase in sales is a small incentive for medium-sized pickup trucks. The sales of the above six models totaled 286,009 in 2011, and 142,537 vehicles were sold so far this year. In these 18 months, 886,058 vehicles were sold on the Ford F-Series alone.
At the same time, Chrysler is still brewing the medium-sized pickup - may be the new ram Dakota. Chrysler Vice President Joe Veltri told the "Detroit News" that Chrysler's market research shows that young people need convenient pickups, which are not as expensive and fuel-efficient as full-size pickups; middle-aged and elderly people also need smaller pickups as they grow older; Younger buyers can consider medium pickups as "introductory models" - as the pickup truck owners grow with age, the accumulation of wealth may shift medium-sized pickups to larger models.
The upcoming Chrysler pickup/new ram Dakota is likely to carry the ram logo, but will use a one-piece body structure rather than a load-bearing body. Chrysler had previously tested the 2002 Chrysler Dodge M80 and 2006 Rampage, but this plan was rarely mentioned after Chrysler's 2009 five-year plan. As mentioned earlier, the car will be put into operation as early as the beginning of next year. This pickup emphasizes “living in life†and pays more attention to comfort and style/design while maintaining the convenience of the vehicle.
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