Geely Automobile News According to Reuters, after decades of development, Chinese auto companies have also set ambitious targets to sell their models in some major Western markets, though they usually acquire or learn from foreign technologies. Including Geely, Guangzhou Automobile, Great Wall and other car companies in the automotive design, technology and market-oriented upgrade makes its share in the Chinese market continues to increase, and then in Europe and the United States and other competitive markets have also gained a glimmer of vitality.
The lofty dream that he hopes to gain a place in the Western market now seems to be approaching the edge. Alain Visser, senior vice president of the Leading Brands, said: “We are confident that we can enter the European market. I believe we are ahead. China is now surpassing Western countries at a rapid pace. This is beyond our expectation.â€
Zhejiang Geely’s brands include Volvo, Lotus, and London taxis. It plans to start selling cars in Europe in 2019, and in the next year it will enter the US market. The lead collar brand will lead the offensive. Geely plans to sell new energy vehicles in these markets only, including hybrids, plug-in hybrids and pure electrics, and will sell through direct sales or online sales instead of traditional distributors. Taxi types may also be provided, similar to Netflix and Spotify.
GAC also announced that it plans to enter the US market by the end of 2019, but unlike lead pickers, GAC may also sell through the traditional distributors in the United States.
Chinese car companies have spent years in entering the Western market. Jeff Cai, senior manager of JD Power & Associates in Beijing, said: “The most critical obstacle in markets such as the United States is local consumers’ prejudice against Chinese manufacturing. Our study found that most US consumers believe that China is a third world country and production Is a low quality product."
Another tricky issue between China and U.S. trade is the trade surplus. Once you export cars from China, it is very likely that you will increase this surplus.
Geely Langke plans to build a flagship store in Berlin in the second half of 2019, and in 2020 it will also create a similar one in San Francisco.
In the United States, which does not allow direct sales in some states, the company is planning to launch a subscription-based sales model. That is, after the contract is signed, the car can be rented to consumers within a month, and the contract deals with insurance, guarantees, etc.
Visser said that the company wants to test this new retail model because it believes that through the traditional distribution method, after deducting dealer profits and discounts, dating will lose nearly a quarter of its revenue. He expects that about half of the losses will be recovered through direct sales.
These cost savings will benefit consumers with a more reasonable price position. Visser added that the company's annual sales in the United States and Europe could reach 250,000 vehicles, although no specific time frame has been provided.
In the United States, direct sales may lead to conflict between the company and NADA, which has a strong political presence in the country. Visser said that NADA's power is hard to imagine. He believes that dealers will eventually accept the retailer's retail model, because dealers are likely to provide after-sales services for the lead.
According to relevant sources, GAC also hopes to seek the greatest possible presence in the Northeast region of the United States, including the states of Marseille, Connecticut, Maine, and New York, and the above regions are also more open to foreign cars. The SUV models that GAC plans to sell are also more welcome.
GAC has said that it has not yet decided when it will enter the US market, but will either choose to build a sales network together with local franchisees or join existing local dealer groups. GAC said that it is currently conducting market research to determine its positioning and product planning in the US market, and the first product is likely to be the Chuanqi GS8 that has already been sold in China, but because of its conflict with Trump's name, it has entered. After the US market may be renamed.
According to Reuters, after decades of development, Chinese auto companies have also set ambitious targets to sell their models in some major Western markets, although they usually acquire or learn from foreign technologies. Including Geely, Guangzhou Automobile, Great Wall and other car companies in the automotive design, technology and market-oriented upgrade makes its share in the Chinese market continues to increase, and then in Europe and the United States and other competitive markets have also gained a glimmer of vitality.
The lofty dream that he hopes to gain a place in the Western market now seems to be approaching the edge. Alain Visser, senior vice president of the Leading Brands, said: “We are confident that we can enter the European market. I believe we are ahead. China is now surpassing Western countries at a rapid pace. This is beyond our expectation.â€
Zhejiang Geely’s brands include Volvo, Lotus, and London taxis. It plans to start selling cars in Europe in 2019, and in the next year it will enter the US market. The lead collar brand will lead the offensive. Geely plans to sell new energy vehicles in these markets only, including hybrids, plug-in hybrids and pure electrics, and will sell through direct sales or online sales instead of traditional distributors. Taxi types may also be provided, similar to Netflix and Spotify.
GAC also announced that it plans to enter the US market by the end of 2019, but unlike lead pickers, GAC may also sell through the traditional distributors in the United States.
Chinese car companies have spent years in entering the Western market. Jeff Cai, senior manager of JD Power & Associates in Beijing, said: “The most critical obstacle in markets such as the United States is local consumers’ prejudice against Chinese manufacturing. Our study found that most US consumers believe that China is a third world country and production Is a low quality product."
Another tricky issue between China and U.S. trade is the trade surplus. Once you export cars from China, it is very likely that you will increase this surplus.
Geely Langke plans to build a flagship store in Berlin in the second half of 2019, and in 2020 it will also create a similar one in San Francisco.
In the United States, which does not allow direct sales in some states, the company is planning to launch a subscription-based sales model. That is, after the contract is signed, the car can be leased to consumers within a month, and the contract deals with insurance, guarantees, and so on.
Visser said that the company wants to test this new retail model because it believes that through the traditional distribution method, after deducting dealer profits and discounts, dating will lose nearly a quarter of its revenue. He expects that about half of the losses will be recovered through direct sales.
These cost savings will benefit consumers with a more reasonable price position. Visser added that the company's annual sales in the United States and Europe could reach 250,000 units, although no specific time frame has been provided.
In the United States, direct sales may lead to conflict between the company and NADA, which has a strong political presence in the country. Visser said that NADA's power is hard to imagine. He believes that dealers will eventually accept the retailer's retail model, because dealers are likely to provide after-sales services for the lead.
According to relevant sources, GAC also hopes to seek the greatest possible presence in the Northeast region of the United States, including the states of Marseille, Connecticut, Maine, and New York, and the above regions are also more open to foreign cars. The SUV models that GAC plans to sell are also more welcome.
GAC has said that it has not yet decided when it will enter the US market, but will either choose to build a sales network together with local franchisees or join existing local dealer groups. GAC said that it is currently conducting market research to determine its positioning and product planning in the US market, and the first product is likely to be the Chuanqi GS8 which has already been sold in China, but because its name conflicts with Trump, it has entered. After the US market may be renamed.
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