Car market "silver ten" faded in the fourth quarter prices continue to decline

Although the recently released automobile production and sales data for September still made a satisfactory answer for the "Golden September" auto market, the "11" Golden Week did not allow the auto market to reach its peak. As the market enters the policy of “runaway period”, the “Silver 10” starts to slump, and the auto market in the fourth quarter of this year is still not optimistic.

Jin Jiu more gold and silver ten fading in the first phase of the energy-saving subsidies expired "tailor effect", and manufacturers promote the promotion of impulse, the market out of the "small upsurge", completed a very gold-rich "golden nine" . According to the latest news data of the International Tongbao (http://.com/), September automobile production was 1,592,900 units, an increase of 24.69% compared with the previous period, an increase of 16.94% year-on-year, and sales were 1.5566 million vehicles, a year-on-year increase of 17.73% and a year-on-year increase of 16.89%. . This growth rate is basically more than originally expected.

However, the next "silver ten" may be difficult to continue. From this month, the new energy-saving vehicle subsidy policy has come into effect. Currently, there are more than 420 subsidized models. Now only 20% of models can continue to receive a state subsidy of 3,000 yuan, and the rest of the models will no longer enjoy preferential policies for energy-saving subsidies. The shrinking of this subsidy policy will undoubtedly worsen the car market that has fallen sharply this year.

As the policy of energy-saving subsidies ended on October 1, consumers of economic models dropped drastically, while the consumption of mid-size cars and some luxury cars also declined. Ji Tongbao reporter learned that during the National Day, many consumers who wanted to buy a car had delayed the purchase plan and started a new round of comparison choices after learning that the energy saving subsidy had shrunk. Moreover, the popularity of buying an economical car has decreased sharply. The distributors no longer use energy-saving subsidies as promotional highlights, and they have adjusted their marketing measures.

The Tongbao Observer, Yu Xinxin, believes that the desolation of the national auto market this year is mainly affected by changes in energy conservation policies. From October 1, the threshold for energy-saving subsidies has increased, and most small-displacement vehicles have been excluded from the policy threshold. As a result, consumers have purchased cars in advance, making retail sales in September very good, and during the National Day in October fell as expected.

The auto market in the fourth quarter is not optimistic. "The negative growth in October this year compared with the same period last year reflects the market's growth pressure is still relatively large, and the new round of energy-saving vehicle subsidy models have not yet launched, manufacturers are also more cautious." According to the national passenger car market information According to Cui Dongshu, deputy secretary-general of the joint committee, due to the end of the energy-saving vehicle subsidy policy at the end of September, the dealers did their best to realize the advance purchase of cars by consumers. The retail sales growth at the end of September was very good, and the National Day holiday in October fell as expected. "The current market retailing is basically in line with our judgment that the gold nine is more gold and silver ten fade."

Moreover, he also stated that the auto market will enter a real adjustment period in the fourth quarter. “In the fourth quarter of this year, the auto market faces all the preferential subsidy policies in the early period, and the new subsidy policy has just begun to advance, which means that the auto market has basically no incentive to stimulate consumption. Factors, and this year's poor economic environment can not effectively promote the auto market, the auto market adjustment is inevitable."

Although the price of oil fell for the first time in 16 months, which gave the auto market a little positive, but through the analysis of car sales in the first week of October, the Tongbao observer Yu Xindie predicted that the situation in the auto market in the fourth quarter of this year is still not optimistic. In addition, from the recent price monitoring point of view, the fourth quarter, car prices will continue to decline steadily. Automobile expert Jia Xinguang also believes that after the announcement of the new energy conservation policy, the sales volume of most self-owned brand models will decline due to the increase in energy saving subsidies, and the sales volume in the fourth quarter will be worrisome.

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