February 2018 is the Chinese Spring Festival in the traditional sense. During the month, senior management positions in the automotive industry were frequently adjusted and concentrated before the Spring Festival. After sorting out by China Netcom, it was found that a total of 14 senior management positions in 11 car companies were adjusted in February. Changes in the senior personnel structure of the company were mostly to adapt to changes in the Chinese market.
Joint venture car companies to force sales management and marketing
Dongfeng Nissan Vice Minister of Commerce Sales Headquarters, Chen Hao, will serve as deputy general manager of passenger car company. Mr. Wang Jinning, deputy general manager of the former passenger vehicle company, retired at the end of his life. In addition, Mr. Xin Yu transferred to the head of the marketing department. In 2018, Dongfeng Nissan started to assault its target of producing 1.17 million vehicles a year.
Mr. Ye Mingxin once worked at Changan Ford for 14 years and left in 2017. After nearly one year of deposition, Mr. Ye Mingxin officially joined Changan Automobile as the assistant to the president of Changan Automobile and the director of the product planning department.
Luxury brands can't be left alone to adjust the timing
The global sales of Jaguar Land Rover vehicles in January 2018 sold nearly 50,000 new vehicles globally. What's more, the sales volume in the Chinese market has increased the most, reaching 16.4%, leading the world. Mr. Mo Guocai has served as Vice President of Reseller Relations of Jaguar Land Rover United Markets Sales and Service Organization. He is responsible for the cooperation and communication between Jaguar Land Rover manufacturers and distributor partners, and increases the brand influence of the products.
The Ferrari movement is not small, the former president of Ferrari Eastern Europe, Western Europe and Africa Mr. Paul, transferred to Greater China as president. Relying on Mr. Paul Paul's rich experience and farsightedness, Ferrari's development prospects and achievements in China will surely rise to a higher level.
Porsche Motors, in February, improved the combat effectiveness of the management team. The appointment of new management positions reflects its emphasis on customer relationships and development strategies. Ms. Hong Sheng, Acting President and Chief Executive Officer of Porsche China, stated: “This is of great significance to Porsche China. The strategic upgrade of the Porsche China Management Team is a rapid response to Porsche’s future market development and has been practiced again. 'Customer-centric, deep-rooted China's development philosophy. We believe that Porsche China, which is ready to go forward, will surely continue its development in the future."
New energy, dare to lag behind rising star in shots
Polestar's Polestar production center in China will soon be completed. As a high-performance electrification sub-brand under Volvo, it will start mold installation and pre-production testing. Once completed, it will be one of the most environmentally friendly automotive plants in China and the most efficient in the world. One of the car factories. Polestar CEO Thomas Ingenlath stated: “Since Volvo Cars has planned to adopt the electric power system for the first time, Hans Pehrson has actively promoted the development of its electric vehicle technology. Hans is responsible for Polestar’s R&D team and leads the implementation of the company’s electric strategy. It is an important step for us to shape the future electric performance brand."
The former deputy general manager of Beiqi New Energy Co., Ltd. joined Hezhong New Energy as the president and added new blood to Hezhong New Energy. According to official reports, Hezhong Automotive has now entered a new phase in the global resource strategy layout, and will be located in Shanghai, Beijing, the United States, Silicon Valley, European business operations center, technology research and development center and design and design center.
According to China Netcom's understanding, Mr. Zhang Honghan, Director of the Brand and Public Relations Department of Dongfeng Citroen Marketing, Mr. Liu Liang, CEO of Guanzhi Automobile, and Mr. Hu Jun, CEO of Chery Jaguar Land Rover, respectively submitted their resignations to the company in February.
Written in the final: can be found from the above personnel mobilization, in addition to the normal post adjustment, the position of each car company is basically the senior management positions and the corresponding development of strategic positions. The changes in the personnel of 14 executives in 11 car companies are aimed at better developing the New Year strategy to meet the challenges and adapting to the changing development of the Chinese market.
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