The just-concluded Beijing auto show has such a news. Bosch, a world-famous parts manufacturer, has complained about the five domestic parts manufacturers participating in the exhibition. It claims that the wipers they manufacture infringe their intellectual property rights. Bosch requested the relevant products of these companies. Must be off the shelf and must not be exhibited during the auto show.
According to media reports, Bosch prepared adequate complaints for this infringement and submitted a formal written document to the Auto Show Office of Intellectual Property. The content of the document is very detailed, including the features of Bosch's own property rights, the name of the allegedly infringing company, The product was suspected of infringement and even photographed as a complaint basis. Through the coordination of the auto show office, there were 4 companies that accepted the solution proposed by Bosch.
Although Bosch took the upper hand in this infringement dispute and reached its own goal, it does not mean that things have been completed. How much is this similar infringement? What are the causes of disputes over intellectual property rights? How do local component companies correctly respond to competition with multinational companies? The dispute between "genuine" and "piracy" is worthy of our discussion.
The "piracy" infringement issue has a long history
On the first day after the opening of Shanghai's car last year, a foreign businessman found a luggage rack in the counter of a Zhejiang exhibitor in the parts pavilion. Besides the different brands, the size, appearance and function of the luggage rack were different. All aspects are exactly the same as those of foreign companies in foreign companies.
There are only a few infringing parts discovered by foreign companies at the auto show. After all, the main purpose of the foreign auto show is to visit and publicize, outside the auto show, the production and marketing of spare parts, the replacement market for parts and components, and the maintenance industry. How many "infringing" products have not been found in the local area? According to report, in the circulation of auto parts, the issue of infringement of “pirate†components with similar appearance and similar functions on the market has been a long-standing issue.
The driver Wang’s car engine ignition coil ages and he wants to change one at the roadside garage. "Do you want originals or vices?" The maintenance personnel at the auto repair factory asked Master Wang.
"Original is the original product, 70 yuan a, vice parts to be much cheaper, Jiangsu produced, 40 yuan." See Wang master does not quite understand, the maintenance staff explained.
Master Wang took a careful comparison with an accessory and an original, and the difference between the two was not apparent from the appearance. "In fact, things are all the same, but the brand is different, the vices are also regular manufacturers, product quality is no problem, and those who are different from the pure fake." Maintenance personnel patted the chest made a guarantee.
There are quite a few consumers who have similar experiences with Master Wang. There are often more than a dozen choices for changing accessories. There are also two products that look exactly the same. These products have brands, but appearance, function and genuineness are too similar. This is a phenomenon of infringement. What's more, there are more infringements on the market and direct links to counterfeit products.
"This piston ring in the Auto Parts City is no different from the one in the 4S store, but the price is almost half. This kind of thing can't usually find a regular manufacturer. Even the packaging and the manual are the same. It must be counterfeit." A car owner told reporters.
An industry source mentioned that the infringement problem in the auto parts market is very serious and complex. “Some companies do not have production qualifications. Their products are almost the same as those of regular manufacturers in terms of packaging, and they are pure counterfeit goods. There is no guarantee of product quality, there is no question of infringement, and there are some formal parts manufacturers that have not been able to get into the vehicle's support or have been brushed off in the investment of a part of the entire vehicle company. Therefore, the positioning of products can only be the automotive aftermarket, their design and R&D capabilities are weak, and brand awareness is not high. It is prone to infringement caused by imitating similar products on the market.â€
Domestic research and development capabilities need to be improved
In recent years, domestic domestic parts and components companies have grown rapidly, and high-speed parts and components companies have not only completed the matching of parts and components of the local auto industry, but also witnessed the rapid growth of auto parts exports.
However, Chinese parts and components companies entering the foreign market are usually OEM or enter their aftermarket. They do not have their own brands. Under such circumstances, once they have a bright identity, they will encounter many obstacles and our company will face serious difficulties. The challenge.
Take the example of the automobile industry group in the coastal area of ​​Zhejiang Province, which is quite typical in the Chinese market. Apart from Wanxiang and a few other companies that can play their own brands in the international market, most of the spare parts companies are pursuing the international market. Inaction.
"Products follow the flow and see what others do. What they do is only to give others the opportunity to do OEM and processing workshops. It is not only of low profits but also difficult to live for a long time," said an industry insider who understands the parts industry in Zhejiang.
“All over the place is a small, hand-worked, family-oriented small business. It can't guarantee economic quality and automation. It can't guarantee quality and reduce costs.†Professor Yuan Dahong of the Institute of Automotive Research at Tsinghua University, who has visited Zhejiang for many times, once stated that local zero The biggest problem with component companies is that repeated development is serious and economic efficiency is low.
At present, Bosch, Delphi and many other multinational auto parts giants have already established dozens of joint ventures and wholly-owned companies in the Chinese market to seize China's spare parts market. These companies have mastered the core technologies of key components and become ancillary to the assembly of key parts and components of OEMs. However, the R&D capabilities of Chinese local component companies are weak, and most companies can only rely on simple R&D or imitation to become second and third. Even raw material suppliers, in this case, have the risk of being marginalized.
Shen Ningwu, deputy secretary-general of the China Association of Automobile Manufacturers, said that with the continuous development of foreign parts giants in China, it has now entered a new stage. Investment in foreign auto parts companies in China is undergoing three transformations, from changing from holdings to holdings, from joint ventures to sole proprietorships, and from taking possession of markets to monopolizing markets. Foreign ownership of domestic parts and components is increasing.
When foreign auto parts companies expand substantially, Chinese parts and components companies are also developing. The number of parts and components manufacturers in Hebei, Wuhan, and Guangzhou is increasing, which intensifies the competition in the market. Domestic domestic parts and components companies are small in scale and funded. Less is the lack of R&D investment, and it is not surprising that there are similar infringements on products.
Experts remind domestic auto companies to accelerate the research and development of original core technologies on the one hand, and to develop and improve intellectual property protection strategies on the other, and pay attention to the development of independent brands so that they can compete with foreign companies. The more intense the competition, the more prepared our company is.
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