Auto market releases warmer signal May Beijing's auto market will rise moderately

Accompanied by the release of the purchasing power of the Beijing Lottery's successful bidder, the Beijing auto market ushered in the “Little Spring”. The latest statistical data of the Beijing Asian Games Village Auto Market (hereinafter referred to as “Asia City”) shows that in April 2011, Beijing sold 30,400 new cars, a 19% increase from the previous quarter. Although sales figures are still showing negative growth year-on-year, Beijing's new car sales broke the 30,000 mark this year, and the auto market signaled a return.

According to information previously released by the China Association of Automobile Manufacturers, China’s auto industry saw its first negative growth in production and sales in 27 months. Against this background, the deputy general manager of Asia City, Yan Jinghui, predicts that the Beijing auto market sales in May will still maintain the level in April. With the advent of new car launches, manufacturer promotions, rising oil prices, and increased car costs, the Beijing auto market rose moderately during the run-up in May.

It is understood that as of the end of April, nearly 500,000 people in Beijing have participated in the shake, and more than 70,000 successful applicants have been created. The proportion of personal car purchases in new car transactions in Beijing rose from 67% in March to 74%, an increase of 7 percentage points.

In Yan Jinghui's view, there are two reasons for the recovery of the auto market. First of all, manufacturers increase promotional efforts and stimulate consumer enthusiasm for buying cars. The other is that some hot-selling models in short supply, the price does not fall, but the performance of the market, in line with the consumer "buy up not buy" mentality.

The one-stop data in the Asian city also shows that Beijing's new vehicle license rate has risen from 13% in February to 40% in April. In this regard, Yan Jinghui believes that the first and second batch of successful applicants are approaching the deadline for the purchase of vehicles, so that consumers are more concerned about the supply and demand of the auto market and price dynamics. Through a certain period of time, some consumers have started buying cars and released some of their spending power.

At the same time, the new car traded by the 4S shop has also injected vitality into the market. In an interview with the market, reporters found that car manufacturers paid great attention to the used car replacement market. Despite the shortage of spare parts due to the impact of the Japanese earthquake, the shortage of Japanese car inventory led to a substantial reduction in the discount rate, but dealers still played a concessionary measure and launched a discount around the replacement business.

The reporter saw in a Guangqi Toyota 4S shop that the dealers of GAC Toyota proposed a preferential policy for enjoying the free use of a 1,000-yuan travel fund or equivalent value scooter for the replacement, which stimulated the desire of the replacement consumers to change trains, promote each other, and promote The popularity and consumer atmosphere of the auto market.

It is worth noting that, as the distribution center of imported cars, the sales of imported cars in the capital have always maintained the trend of going against the market. Statistics show that in April Beijing imported 3,400 vehicles, an increase of 9.7% from the previous month, accounting for 11% of the total number of new-vehicle transactions during the month, of which 70% of imported vehicles were sold to foreign countries.

However, the Minister of Commerce and Information of the Asian city Guo Yan believes that the impact of the Japanese earthquake on the market will be highlighted in May. Due to the shortage of goods, the imported cars will have a trend of prolonged booking periods and a further increase in the price increase rate in May. When the reporter visited the Asian city, he also saw that there were few models left in the imported car monopoly zone, and some of them were already out of stock.