Auto companies "joint autonomy" model into a wave of parts companies face a very tangled combination

On September 8, Dongfeng Nissan’s own brand “Kaichen” was formally released. This is the third independent brand of China’s auto joint venture after the release of “Hardness” of Guangzhou Automobile Honda, and the “Kai Chen” was added to autonomy for the joint venture auto makers. The road to branding has injected new strength. At the same time, it also shows that the self-owned brand strategy pioneered by Guangzhou Automobile Honda has won the recognition and follow-up of joint-venture car companies. It has become a new trend in the industry and I believe there will be more in the future. Many joint venture car companies launched their own independent brands.

Relative to the entire vehicle, the auto parts field is facing a weak situation. At present, many vehicle accessories and core technologies are controlled by foreign investors, and it is difficult for local parts and components companies to obtain advanced technologies. The so-called wise men go ahead, so they are all from the crowd. Forward-looking pioneers have opened up the road for the automotive industry, and the latter have followed suit and society will progress together. Therefore, some people think that parts and components companies can integrate with foreign capital to obtain advanced management concepts and technical support. On the other hand, another part of the parts and components companies believe that joint ventures with foreign capital are suspected of being merged, so they would rather spend a lot of money on R&D or exit. Parts area.

Fractional integration, continuous turmoil, parts and components companies are tangled.