Analysis: German LED lamps are the most expensive in the world


As can be seen from the IMS research data map, the price of 60W LED lamps varies greatly from place to place, and the average selling price is calculated to be 36 US dollars. Although the average price of 60W LED lamps has risen slightly from September 2011 to October 2011 due to currency fluctuations, with the rapid growth of demand for new technologies, its long-term trend is declining. The price of US$20 will be equivalent to 60W LED lamps. The tipping point.
For example, the average price of a 60W LED lamp in Taiwan is only $19, but in Germany it sells for as much as $70, the highest in the world. In the US, its price has recently dropped to $30.
IMS analysts said that the recent decline in its price in the United States is mainly due to the recent decision by Philips to reduce the price of its AmbientLED lamp from $40 to $25. IMS believes this change is very important because the 60-watt bulb It is the most widely installed light bulb in the world today.
With the sharp decline in LED chip prices and the increase in energy costs around the world this year, solid-state lighting has become more and more popular in place of traditional lighting. IMS analyst Philip Smallwood said: The LED lamp market will develop rapidly in the next few years, new brands Improvements in technology, increased consumer awareness, and support for policies and regulations will all strongly drive demand for LED lights.
60W incandescent lamps have been eliminated, IMS said, LED replacement lamps are facing huge market opportunities, and there are clear signs that progress is being made:
Example 1: Philips said in its latest financial report that its sales of solid-state lighting fixtures surged, compared with 32 LED sales growth last year, which also indicates the level of demand growth. Philips President and CEO FransvanHouten said: We are preparing to transform our lighting business to LED. He also pointed out that LED lighting products are selling strongly in China, and recent reports indicate that the wholesale price of some 60-watt LED replacement lamps has been as low as $10. However, IMS warns that the lack of standards has resulted in a large number of LED products being mislabeled or not properly described. The study found that more than one-fifth of the LED lights did not meet the minimum lumen output requirements of a true replacement lamp.
Example 2: Optogan recently built a new LED chip manufacturing plant in Landshut, Germany, with an initial production capacity of more than 1 billion LED chips per year, making it the second largest LED chip production plant in Europe. Optogan believes that the 60-watt LED replacement lamp is popular at a critical point of around $20. The company's 60W LED products launched around the world in early 2012 are priced at about $41, but OveSrensen, the company's global sales director, believes that the price of these LED lights will drop to around $20 by the end of next year.

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