2017 MPV Complaint Sales Ratio Ranking

According to the statistical data of China's leading defective automobile product information collection platform car quality network, there are 271 eligible domestic self-owned and joint-venture brand models on the list of “Quality of Domestic Passenger Car Complaints vs. Sales in 2017” in 2017 , an increase of 22 over 2016. According to Car Quality.com's analysis of domestic vehicle owner complaints in the past two years, it has been found that the market share of domestic passenger car sales in 2017 was 14.1 per ten thousandths of a million. This figure is lower than that of 2016, which reflects domestic demand to some extent. The overall quality of the car has improved. Among them, the domestic MPV complaint sales volume is 11.1 per ten thousandths of the market average, which is better than the overall quality of reputation in the domestic automobile market.

What are the conditions for the models on the list?

In order to make the evaluation result more objective, the 2017 domestic domestic passenger car complaints sales ratio list excludes imported cars and commercial vehicles that cannot obtain real sales data because there is no statistical channel. At the same time, it is required that the selected models be listed in 2017. More than 3 months, and accumulated sales in 2017 no less than 15,000. After layer screening, a total of 271 models in 2017 met the criteria for inclusion in the list, including 18 MPV models. On this basis, with the average sales volume of MPV models in 2017 as the demarcation standard, the models whose complaint sales volume is better than the MPV market average are the models on the list.

According to the car quality network data, in the 2017 list, the complaint sales volume of 15 MPV models surpassed the average market value of 11.1 million for MPV models over the same period, accounting for 39% of the total number of MPV models. It is precisely because of the good complaints sales performance of these models that the MPV model's complaint sales volume is lower than the average to a relatively low level, which is significantly better than the average of 14.1 million domestic passenger cars in 2017, and the overall excellent quality of word-of-mouth performance Worthy of praise.

It is worth mentioning that the Changan Auchan A800, which is ranked first, is a newly-listed model for 2017. This new model has achieved a certain amount of sales while achieving a satisfactory quality reputation. However, due to the short time to market, the new model has a market share. Not much, so it remains to be seen in terms of quality stability in the later period. In addition, Buick GL8, as the only hot-selling MPV model with an annual sales volume exceeding 100,000 in the top model, has improved its performance in terms of sales volume ratio over 2016, ranking second in the list, and maintaining excellent and stable quality. Word of mouth.

Data point of view:

1, driving texture become the focus of MPV owners

Under the influence of the environment of domestic consumption upgrading and the actual impact of the open-two-child policy, the general 5-seater models have become increasingly difficult to meet the travel needs of many families, and the MPV models in the car space are more practical for consumers. The attraction is increasing day by day. Looking at the performance of the domestic MPV model market in 2017, although the overall sales did not continue the upward trend of the previous two years, but in the mid-to-high end MPV market represented by joint ventures such as Buick GL8 and Honda Odyssey, although the overall volume is not large, However, the growth trend in 2017 is very clear. Under the relatively clear demand for cars, consumers who buy MPV models are particularly concerned about the texture of the vehicles, especially the performance of ride comfort.

Car quality network data shows that the typical problems of MPV model complaints in 2017 are mainly concentrated on issues such as abnormal noise of the shock absorber, body resonance, abnormal engine noise, and loud engine noise. Although these issues rarely have a direct impact on vehicle safety However, there is a huge negative impact on the texture of the vehicle. The amount of complaints for the above four problems exceeds 100 cases. In the joint venture MPV models dominated by high-end and medium-end models, the typical complaints of complaints are concentrated on problems such as sunroof leaks, abnormal transmission noise, car odors, and air-conditioning problems that have a great impact on ride comfort. It can be seen that although the overall complaint sales volume of the MPV model is relatively satisfactory, consumers' attention to texture and comfort is much higher than that of other models. If the manufacturers can carry out targeted optimization of relevant issues, I believe there is still room for further improvement in the overall quality of reputation of the MPV models.

2. Polarization of the autonomous model is urgently needed

In the 2017 MPV model complaints sales volume ratio list, although the joint venture brand models only have 3 models on the list, but the Buick GL8, Honda Ai Lie, Honda Odyssey's starting price is higher than 200,000 yuan, the main sales The price of the model is closer to 300,000 yuan. In the list of independent brands MPV, only the JAC refine, SAIC Chase G10, these two models mainly for official vehicles, business reception and other market price range broke 200,000 yuan, while other models are mostly at 100,000 Yuan is even lower than the 100,000 yuan low-end models. Obviously, although the number of self-owned brand models in the current MPV market is much larger than that of joint venture brands, the obvious difference in vehicle model positioning is the status quo that a large number of independent manufacturers must face. In this context, independent brands It seems impossible to say "win by quantity". However, on the positive side, the independent MPV models that have reached the list have achieved a very good quality reputation on the basis of guaranteeing certain sales, and the complaint volume of each model has also been maintained at a relatively low level, although this does not directly explain the autonomous models. The quality of the products has surpassed that of the joint venture vehicles, but the reputation of the excellent owners is the foundation for the brands and products to break through their own positioning. It is believed that the future market performance of the independent brand MPV models is worth looking forward to.